Famous experts and experts gathered to express their views from different perspectives. China Cement Network recently opened a column entitled "Talking about Cement Cold and Warm", interviewing many enterprise leaders and industry experts in the cement industry. Qiu Jinghe, chairman of Fujian Chunchi Group, was invited in this issue. Qiu Jinghe, Chairman of
Fujian Chunchi Group (Data Map)
At present, the domestic demand for cement has declined significantly, the contradiction between supply and demand has become increasingly serious, and the national "price war" is everywhere. Even in East China, the vane of the national cement market, cement prices have been "falling endlessly" since this year. Qiu Jinghe said that the current problems are: First, in the context of the market downturn, large state-owned enterprises, with the help of capital, scale, channels and other advantages, continue to depress prices, seize market share, and crush private enterprises; Second, the top management of leading cement enterprises, fooled by their subordinates who engage in the market, make wrong market decisions, and fight a price war to seize the market.
In the environment of shrinking demand for cement, it is unrealistic for cement enterprises to have both market share and profit, and "fish and bear's paw" can not be both. Seizing the market through price war will cause damage to the interests of the enterprise itself and the industry, which is an irrational way of competition. Cement enterprises should work together to promote the steady growth of profits in the cement industry and contribute to the steady growth of the macro-economy.
At the same time, Qiu Jinghe also pointed out that cement enterprises should strengthen management and practice internal skills to cope with changes in the market environment. Fujian Chunchi Group will continue to improve its production technology and management level, reduce costs and increase efficiency, and enhance its core competitiveness.
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