In the first three quarters, Mount Hua Marketing Company took "increasing share, increasing efficiency and expanding business" as its main line of work, integrated internal and external channel resources, accelerated the transformation of new products to the ground, optimized the production and marketing links of solid waste, and handed over a stable and improved business answer sheet, which injected strong impetus into the final victory of the fourth quarter.
Deepening the "main battlefield" of
infrastructure construction, the company digs deep into existing channels and agent resources, continuously optimizes the layout of cement market, and concentrates on various key projects. P.O42.5 bulk cement has covered five businesses in the fields of railway, highway and power, realizing normal and stable supply, and has successively landed in five projects, including oil and gas fields, housing construction, river regulation and coal mine supporting, to consolidate the basic market position. At the same time, seizing the opportunity of green low-carbon development, cooperating with Fuping Company to promote the research and development of gypsum slag low-carbon cement according to market research, actively docking with provincial state-owned enterprises, focusing on industrial parks, rural roads and other market segments to develop increments, has now achieved product supply for two key projects, while reserving a number of intentions. Continuously improve the market share of "Huashan Brand" cement in the province.
Activating the internal and external "double cycle"
relying on the internal resources of the group company, exploring the regional distributor model of microcrystalline products, docking the channels of coal preparation plants, finding out the demand and technical parameters of autoclaved silicates in wear-resistant materials projects, conducting in-depth research and visits in downstream areas such as commercial mixing, municipal administration, greening and sewage treatment, and exploring the development of microcrystalline products. Excavate the application space of ceramsite. Give full play to the "zero formaldehyde" advantage of ceramic tile glue, build a radiation sales network with Xi'an as the center, and expand the markets of Weinan and northern Shaanxi. The market transformation of various categories has achieved solid results. We have successfully cooperated with 5 customers for microcrystalline panels; we have reserved more than 30 customers for ceramsite, signed 3 contracts and supplied goods on schedule for projects such as lightweight aggregate concrete, housing backfilling and wetland treatment; we have completed the signing and delivery of 2 orders for autoclaved silicate in Shandong and Hubei regions; we have added 4 new customers for ceramic tile glue, helping enterprises to improve quality and efficiency in an all-round way.
Smooth supply "logistics line"
to deepen industry coordination, joint provincial head cement and commercial mixing enterprises to carry out annual mineral powder collection in Shaanxi-Gansu region, set up nine professional power transport fleets, do a good job of precise supply and distribution, and sign three fixed-point supply agreements with commercial mixing enterprises in Baoji region to stabilize the Guanzhong terminal market. By the end of August, a total of 971,000 tons of mineral powder had been sold. Optimize the sales path, make use of the advantages of low cost and large volume of railway transportation to ensure that the key infrastructure projects of Kangyu high-speed rail just need materials. Innovation of channel cooperation mode, landing fly ash underwriting business, opening up the "Shaanxi ash into Sichuan" channel. More than 80000 tons of fly ash have been transported to Ankang and Sichuan, laying a solid foundation for the further development of Sichuan-Xizang regional market. (Liu Zixuan)
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