21, the State Administration for Market Regulation held a special press conference on ten typical cases of "involution" competition in 2025. Zhao Chunlei, deputy director of the Competition Coordination Department, Liu Jian, deputy director of the Anti-monopoly Department, Shi Xinzhang, deputy director of the Quality Development Bureau, and Yang Dong, deputy director of the Certification Supervision Department, attended the press conference.
At this meeting, Zhao Chunlei, deputy director of the Competition Coordination Department, introduced the overall situation of the ten typical cases of "involution" competition in 2025. It refers to The original text is as follows: On the morning of January 21, the General Administration of Market Supervision held a special press conference on ten typical cases of "involution" competition in 2025. The following is the transcript of the press conference: In order to facilitate your in-depth understanding of the ten typical cases, today, we invite Ms. Zhao Chunlei, Deputy Director of the Competition Coordination Department, Mr. Liu Jian, Deputy Director of the Anti-monopoly Department, Mr. Shi Xinzhang, Deputy Director of the Quality Development Bureau, and Mr. Yang Dong, Deputy Director of the Certification Supervision Department, to attend the press conference. We will introduce ten typical cases and answer questions of concern. First of all, I would like to invite Ms. Zhao Chunlei to introduce to you the overall situation of the ten typical cases of "involution" competition in 2025. First, the General Administration of Market Supervision publicly interviewed cargo Lala in accordance with the Anti-monopoly Law. Through the use of the anti-monopoly "three letters and one letter" system, we should take step-by-step supervision measures, strengthen the deterrent effect and social supervision, effectively consolidate the main responsibility of the platform, effectively achieve the multiple effects of protecting market competition, stabilizing the employment of drivers and responding to social concerns, and promote the win-win development of platform enterprises and truck drivers in the platform. The two is the early warning and remediation of the risk of "involution and spillover" in photovoltaic industry. By means of early warning, policy coordination and guidance interviews, enterprises can effectively prevent overseas anti-monopoly risks caused by internal behavior spillover, help enterprises avoid possible overseas legal risks and economic losses, and promote the transformation of competition mode from "price internal friction" to "innovation-driven". Third, the Market Supervision Bureau of Kaifeng City, Henan Province, investigated and dealt with a series of cases of Kaifeng Baikang Health Consulting Service Co., Ltd. 3. The investigation of this case has achieved a penetrating attack from the live broadcasting room to the industrial chain, which highlights the position of "zero tolerance" for fraud involving the elderly. Fourth, the General Administration of Market Supervision interviewed the takeaway platform on the "subsidy war" of takeaway. The General Administration held two interviews, requiring takeaway platforms to fully understand the negative effects of low-price and disorderly competition, to operate in good faith according to law, to strengthen the publicity of subsidy information, to ensure that businesses operate independently, to strictly prohibit false publicity, to strictly prohibit price discrimination, and to strictly prohibit inducing food waste. At the same time, we urge the platform to take the initiative to voice to the outside world, promise fair, orderly and rational competition, and promote the establishment of a win-win industry ecology. Fifth, the market supervision departments in Guangdong, Hunan, Beijing and other places carry out defect investigation and recall of mobile power products. The market supervision department implemented 10 recalls of defective mobile power products in accordance with the law, involving a total of 139 products. Sixth, the General Administration of Market Supervision organized a special spot check on the quality of new energy vehicle products in 2025. For the first time in the field of new energy vehicles, special supervision and spot checks were carried out on the whole vehicle, focusing on the models with large price reduction in the mainstream domestic production enterprises. Six batches of spot checks were carried out in the circulation field, covering seven major items and 34 specific items such as safety performance testing, and vehicle crash tests were carried out to effectively urge enterprises to strictly adhere to the red line of quality and safety, thus forming a strong regulatory deterrent. Seventh, the General Administration of Market Supervision organized a special action to help enterprises with advertising compliance. To guide and support the majority of business entities to enhance their awareness of advertising compliance, actively play the role of advertising industry in serving the real economy, build a good brand with good advertising, help enterprises, and deeply guide enterprises out of the "involution" competition. Relevant data show that the illegal rate of advertising monitoring remains low. Eighth, strengthen consistency management and improve the effectiveness of certification results. Strengthen the management of product consistency, prevent enterprises from reducing the standards of key components and simplifying key production processes, resulting in the risk of inconsistency between actual production products and certified products, and prevent low-price and low-quality products from entering the market. Ninth, take the lead in formulating and promulgating international standards in the field of organizational governance, and promote a number of new energy vehicle standards to "go out". Leading the development and publication of three international standards such as Guidelines for Organizational Conflict of Interest and more than 10 international standards in the field of new energy vehicles, promoting the adoption of 14 new energy vehicle standards by many countries, and guiding enterprises in new energy vehicles and other industries from "involution" competition to quality competition. Tenth, we should carry out a solid review of fair competition and promote more standardized economic promotion behavior of local governments. Market regulatory authorities strictly carried out fair competition reviews in accordance with the law, and reviewed important policies and measures throughout the year. 5. Overall, these cases and practices epitomize the following three outstanding features: First, focus on prevention in advance. Carry out "pre-warning + compliance guidance" in the photovoltaic industry to help enterprises correct the deviation in time before the risk of "internalization and externalization"; implement the first vehicle quality spot check in the field of new energy vehicles to prevent the possible risk of low price and low quality; prevent enterprises from reducing quality after certification by strengthening the consistency check of certification, and eliminate the competition of "price reduction and quality degradation" from the source of production. Second, we should pay attention to the combination of hardness and softness. We will continue to enrich the means of supervision, use flexible tools such as interviews to guide enterprises to exercise self-discipline in cases such as Lala and takeaway platforms, strengthen guidance in the field of advertising compliance, significantly reduce the rate of violations, and implement penetrating strikes and mandatory recalls on issues such as false publicity and defective products in private domain live broadcasting, so as to build a solid bottom line of safety and integrity. Third, we should pay attention to collaborative governance. Actively build a multi-governance regulatory pattern, promote the participation of platforms, enterprises and consumers, form a joint force of governance, and enhance the overall effectiveness of the work. Next, the General Administration of Market Supervision will resolutely implement the decision-making and deployment of the Party Central Committee and the State Council, adhere to the principle of treating both symptoms and symptoms, implement diversified policies, effectively enhance the overall governance effectiveness, promote the formation of a more fair, orderly and benign competitive market ecology, and provide solid support for further promoting the construction of a unified national market and achieving high-quality development. Sun Yanfeng, Deputy Director of the Information and Publicity Department of the General Administration of Market Supervision: Thank you, Ms. Zhao Chunlei, for your introduction. Now let's move on to the question session. Please raise your hands and ask questions. Question from the Financial Program Center of China Central Radio and Television Station: Please brief us on how the State Administration of Market Supervision has promoted the regulation of "involution" competition in related industries through interviews with cargo Lala? Ccement. Com/news/2601/richtext/IMG/69717a04cc7217155815. After verification, the network freight head platform cargo Lala has used the algorithm to unreasonably depress the freight price, and used the platform rules to implement compulsory exclusive car stickers. It damages the order of fair competition market and the interests of truck drivers, leads to the implementation of low-price strategy by competitive platforms, intensifies the "involution" competition in the industry, and has monopoly risks. On September 23, 2025, the General Administration of Market Supervision publicly interviewed cargo Lala in accordance with the law, requiring it to strictly abide by the Anti-monopoly Law and other legal provisions, implement the main responsibility of anti-monopoly compliance, timely regulate business practices, fairly participate in market competition, safeguard the legitimate rights and interests of truck drivers and consumers, and promote the platform rules and algorithms to be fair, fair, open and transparent. The CPC Central Committee and the State Council attach great importance to promoting the innovation and healthy development of the platform economy, rectifying the "involution" competition and safeguarding the interests of new employment groups. The General Administration of Market Supervision, in accordance with the Anti-monopoly Law, openly interviewed Lala, which is a specific regulatory measure to implement the decision-making and deployment of the Party Central Committee and the State Council. By using the "three letters and one letter" of anti-monopoly, while adopting flexible regulatory measures, it fully conducts regulatory pressure, strengthens the role of restraint and social supervision, and effectively compacts the main responsibility of the platform. The General Administration of Market Supervision will supervise the full implementation of the rectification requirements, safeguard fair competition in the market, protect the legitimate interests of truck drivers, guide the industry to return to rational competition, optimize the competitive ecology of freight platforms, and promote the formation of a market order of high quality, high price and benign competition. Thank you. China Quality News reporter asked: In 2025, there were many deflagration incidents in the mobile power industry due to "involution" competition. What relevant work has the General Administration carried out in the recall? How effective is it? What measures will be taken next? Ccement. Com/news/2601/richtext/IMG/69717a04c72cc9780477. But the deeper reason is the "price war" and "involution" competition in the rapid development of mobile power industry, and the retail price of mobile power is approaching the material cost line. The involution of mobile power industry leads to the neglect of the construction of product quality and safety system and the excessive pursuit of scale expansion, which eventually leads to the concentrated outbreak of industry crisis. The State Administration of Market Supervision has achieved positive results in the comprehensive rectification of the "involution" competition in the mobile power industry through the defect recall of the problem power bank: First, eliminate potential safety hazards and increase product recall efforts. In 2025, mobile power manufacturers were urged to implement 10 recalls, involving a total of 139. Second, rapid and coordinated response to effectively safeguard the legitimate rights and interests of consumers. To coordinate the relevant provincial bureaus to strengthen guidance, urge production enterprises to respond to the reasonable demands of consumers in a timely manner, and properly solve the problems encountered in the recall process. At present, the number of complaints about mobile power supply on relevant complaint platforms has decreased by 85% compared with the peak in July 2025, and shows a continuous downward trend. Third, promote quality improvement and strengthen the quality and safety level of mobile power supply. We should guide manufacturing enterprises to strengthen the innovation of quality technology, strengthen the linkage of "production, education and research" and build a quality control system for the whole life cycle of mobile power supply in the way of "industry-led + government-guided", so as to promote the transformation of enterprises from "involution" competition to benign competition, build a new paradigm of benign competition and break through the dilemma of inefficient competition. Next, the General Administration will continue to strengthen the supervision of the recall of mobile power products, intensify the collection, investigation, and recall of defective information on products with quality and safety problems, and urge enterprises to strictly implement their legal obligations to recall defective products. Enterprises that violate the requirements of the Interim Provisions on the Management of Consumer Goods Recall, conceal defects and fail to implement recall measures shall be dealt with strictly in accordance with the law and regulations. Thank you. Red Star News reporter's question: What role can compulsory product certification play in preventing the risk of product quality decline caused by "involution" competition among manufacturing enterprises? What work has been carried out and what plans are for the next step? Ccement. Com/news/2601/richtext/IMG/69717a04d50197549191. Under the pressure of "involution" competition, the impulse of enterprises to reduce costs has increased, and the potential risk of product quality has further increased. Strengthening the management of product consistency has become the basic element to play the role of compulsory product certification system. In view of the risks, we have studied and judged in advance and taken a number of measures to ensure product quality and safety. One is to tighten process management. For example, the samples for type test shall be randomly selected at the site of the production enterprise, and the specific requirements for sampling personnel and sample sealing procedures shall be specified. Increase the frequency and frequency of "no prior notice" flight inspection, focus on key raw materials, key components, key production processes, etc., and immediately suspend or revoke the corresponding certification certificates in accordance with the law if the products are found to be inconsistent. The second is to consolidate the main responsibility of production enterprises. Clear requirements are put forward for the key processes of production enterprises to ensure the suitability of production equipment, the scientificity of process flow and the reliability of raw material quality. The relevant systems such as product quality assurance capability and product consistency control of production enterprises should be taken as the focus of certification and inspection, and enterprises should be promoted to strengthen production consistency control from the source. Third, strengthen the traceability management of the whole process. Make clear the record requirements of key links such as sampling, testing and on-site inspection, and do a good job of keeping and filing samples and archives of the whole process, so that when problems are found, the responsibility can be quickly clarified and the source of the problems can be quickly located. Next, we will further study and implement the spirit of General Secretary Xi Jinping's important expositions and instructions on market supervision, resolutely implement the decision-making plan of the Party Central Committee and the State Council on comprehensive regulation of "involution" competition, anchor the focus of the work of the General Administration, and carry out the special action of "keeping the bottom line" of the compulsory product certification system. Further improve the level of consistency management. Firstly, we should strengthen the daily supervision of designated agencies for compulsory product certification, carry out continuous compliance verification of institutional capacity conditions, and establish a bimonthly scheduling mechanism for designated agencies for key products. The second is to revise the implementation rules of certification in close connection with product characteristics, production and manufacturing processes, and the overall situation of enterprises, so as to form a more targeted and scientific rule system. Thirdly, to improve the level of fine management, certification agencies are required to strengthen risk identification, make good use of "cost accounting" means, and strengthen certification supervision for products with significantly lower cost prices in the market. Fourthly, we should formulate management regulations for the establishment of certification quality directors and quality managers of certification projects by product certification agencies, and strengthen the implementation of responsibilities to people. Strengthen the training and assessment of factory inspectors, and improve the awareness of laws and regulations and professional and technical capabilities. Fifth, strengthen the inspection of raw materials and important parts in the implementation of certification, and effectively promote the quality assurance ability and product consistency level of enterprises. First, we should improve the system of fair competition review and further draw a clear line for government actions. In March 2025, the General Administration promulgated the Measures for the Implementation of the Regulations on Fair Competition Review, which refined 19 standards in four aspects stipulated in the Regulations into 66 prohibitive situations. Revise the Regulations on Stopping Abuse of Administrative Power to Eliminate and Restrict Competition, increase the types of behavior, strengthen punishment and accountability for violations, and consolidate the institutional basis for eliminating local protection and administrative monopoly. Second, we should carry out a solid review of fair competition and ensure the source of policies and measures. To guide market supervision departments at all levels to strengthen the examination and control, and to do a good job in the fair competition review of policies and measures to be promulgated by the people's governments at or above the county level or submitted to the people's congresses and their standing committees at the corresponding levels for consideration. In 2025, market supervision departments at all levels reviewed 58,000 policies and measures, and revised and adjusted them. 1 . Third, strengthen supervision and guarantee, and rectify administrative acts that violate fair competition according to law. In 2025, the General Administration organized a fair competition review and spot check, and urged all the documents found to be problematic to be rectified. To guide local market supervision departments at all levels to strengthen the supervision and guarantee of fair competition review, interview relevant drafting units more than 280 times, and promptly urge the rectification of documents that violate the requirements of fair competition review. To organize and carry out special actions to rectify the abuse of administrative power to exclude and restrict competition, 96 cases were investigated and 75 cases were settled, which effectively stopped improper interference in competition. In the next step, the General Administration of Market Supervision will actively promote the implementation of the Regulations on Fair Competition Review in all regions and departments, intensify the enforcement of the law on the abuse of administrative power to exclude and restrict competition, continue to eliminate local protection and market segmentation, promote the better integration of effective markets and promising governments, and help to further promote the construction of a unified national market. Sun Yanfeng, deputy director of the Information and Publicity Department of the State Administration of Market Supervision: That's all for today's question session. Thank you for your questions. It is hoped that today's conference will help all sectors of society better understand and support the efforts and achievements made by market supervision departments in rectifying "involution" competition and promoting high-quality development. If you have any other questions, please contact the Information and Publicity Department after the meeting. Thank you all!
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