our pricing power is given to sales, not even the vice president of sales, but a sales director or deputy director. Sometimes we find that it is not only the game between enterprises, but also the game between your sales or your vice president of sales and the boss and the chairman. It is not the game between peers, but the game within you.
Why did the salesman ask for this price? Why did the salesman consider his interests? Because of our KPI assessment. Our system of assessing salesmen is to see how much quantity you have taken this year. Then he can't try his best to reduce the price, including making up false news that Lao Wang's house next door has also reduced the price. If we don't reduce the price, we can't sell it to deceive you. Therefore, I have repeatedly called on our enterprises to change the traditional system of KPI. This is the first one. Second, we also appeal again here. Just now, Song Zhiping said that our enterprises also have a problem, which should be called profit, ranking and market share.
You see, there are a lot of media or we-media. We are not comparing the profit ranking, the service ranking, the quality ranking, or the shipment ranking. This shipment volume is all puffiness. My personal feeling, ah, my personal feeling, we come together to resist this shipment volume ranking, especially on the basis of our current sales of 1 watt and loss of 1 watt, who ships more means who loses more, ah, we want high-quality development, not greedy development.