At 8:18 (Laos time) on March 18, cement transport vehicles lined up in front of the delivery workshop. As bags of packaged cement printed with the "Red Lion" logo were neatly stacked into the carriage, the first batch of bagged cement produced by Red Lion in Vientiane, Laos, was successfully shipped out of the factory.
Vientiane Red Lion officially sells "Red Lion" brand cement to the Lao market, which marks the transition from the project construction stage to the full operation stage, and also marks the breakthrough of the "the Belt and Road" project of Red Lion Group, and a solid step forward in the internationalization strategy.
Vientiane Red Lion is a key construction project of Red Lion Group's "the Belt and Road", located in Xinhe County, Vientiane Province, Laos, with a total investment of US $300 million, to build a new dry cement production line with a daily output of 5000 tons and a supporting 12 MW pure low-temperature waste heat power generation system, adopting world-class cement production technology, equipment, technology, environmental protection and management, in accordance with intelligent manufacturing. Cement is made in a low-carbon, safe and environmentally friendly way. Since the start of the project, it has been strongly supported by the Lao government at all levels, all walks of life and the surrounding villagers. The Deputy Prime Minister of the Lao government, Songsai Xipandun, the governor of Vientiane, Weidong Saiyasong, and other leaders came to the scene to guide the construction of the main project on November 8, 2016, the cement grinding system was put into operation in January 2018, and the project was officially ignited on February 8, 2018. It took only 15 months to complete the operation.
Laos Vientiane Red Lion is the first overseas production project of Red Lion Group. The leaders of the Group attached great importance to it and held several meetings to study the sales work of Vientiane Red Lion, requiring that the first battle be won and the first shot be fired. According to the concept of "high quality", control every link of product production with high standards, ensure the production of high-quality products, and strive to make "Red Lion" brand become the high-end brand cement in Laos market in 3-5 years. Strengthen the strength of the sales team, set up the sales team half a year in advance, transfer from domestic subsidiaries, recruit excellent local sales personnel, conduct in-depth market research, and be familiar with the cement market and customers; In combination with the actual situation in Laos, sales areas such as channel market, grinding station, mixing station and key projects will be set up, market division will be refined, pre-sale, in-sale and after-sale service systems will be established, advertising will be strengthened, and the brand awareness of "Red Lion" will be enhanced. Organize sales staff training, convene special meetings to formulate sales plans, sales models and corresponding sales incentives, attract more excellent sales staff to work hard in the Laos market, and lay a solid foundation for good sales work.
The official sale of cement by Vientiane Red Lion is only the first step in the long March. All staff of Vientiane Red Lion will devote more enthusiasm to their work, strengthen production and operation management, strengthen safety production, increase market expansion, strengthen brand publicity, improve brand awareness, reputation and market recognition of Red Lion, provide high-quality cement for key projects such as China-Laos Railway, and build "Red Lion" brand cement into Laos. Establish a good image of Red Lion and Chinese enterprises overseas, and play an important role in the economic and social development and infrastructure construction of Laos.
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