At present, with the intensification of regional competition and the superposition of cost pressures, facing the complex and severe market environment, Donghua Science and Technology Company has taken the initiative to attack, guided by the spirit of the 2026 annual working conference of Shandong Energy Group and New Materials Company, focusing on the "five major changes", focusing on "improving quality and efficiency", insisting on all-round and systematic efforts, and striving to achieve the goal. Transforming the strategic requirements of superiors into concrete measures that can be landed, assessed and sustainable. On this basis, based on its own reality, the company focuses on internal structural adjustment and capacity improvement to deal with risks, systematically promotes the "three re-optimization" of product structure, project construction and cost chain, and strives to improve the hedging of uncertain market fluctuations with deterministic management, so as to stabilize the operation base and accumulate transformation momentum in the downturn. Under the background of
market demand contraction and homogeneous competition intensification, Donghua Science and Technology is soberly aware that the path of relying solely on "price competition and market competition" is unsustainable, and that "price war" not only compresses the profit space of enterprises, but also falls into passivity in market fluctuations. For this reason, they take the initiative to adjust their product ideas and take product structure optimization as an important breakthrough in the market.
Based on the existing production conditions and market foundation, Donghua Science and Technology System combs the profitability and market adaptability of different cement varieties, clarifies the functional orientation of "profit-increasing and efficiency-creating products, cost-diluting products and basic products", and improves the anti-risk ability of the overall product structure through differentiated production scheduling and portfolio delivery.
"Focusing on PF32.5, PO52.5 and other varieties with relatively strong profitability, we should increase market development and resource inclination, and strive to increase the proportion of high value-added products; for PC42.5, PO42.5 and other basic varieties, we should pay more attention to scale stability and cost dilution, so as to avoid blind price competition." Wang Ai, general manager of Zibo Wanhua Branch of Donghua Science and Technology and general manager of Jinan Wanhua, said.
On this basis, Donghua Science and Technology actively explores the path of special and customized products, strengthens the research and application docking of product adaptation around the subdivision scenarios of mine filling and wind power mixing tower, and promotes the extension of cement products from "standardized supply" to "customization on demand". "What customers need is not just the product itself, but a solution that really matches the engineering needs." Zhang Guanglei, general manager of Donghua Science and Technology Development Company, said frankly.
By continuously promoting the re-optimization of product structure, Donghua Science and Technology gradually reduces its dependence on a single price system, makes different products have their own fulcrum in different market environments, and creates greater cost elasticity for the co-production of cement clinker and new calcium-based materials. It provides a more resilient product mix for the stable operation of enterprises.
Recently, Shandong Energy Acceptance Expert Group carried out special acceptance of Liuquan Stone Mine Project Archives in Calcium-based New Material Industrial Park. After examination, the responsibility of archives management is clear, the process is standardized, the whole process is controllable and traceable, and the project archives passed the acceptance smoothly.
As the leading builder of calcium-based new material industrial park, Donghua Science and Technology focuses on the real economy, insists on taking project construction as an important grasp to promote transformation and development, and speeds up the planning and implementation of calcium-based new material industrial projects. In the new year, the calcium-based new material industrial park will continue to focus on Liuquan stone mine and industrial calcium stone processing line projects, closely follow the market requirements, ensure the profit contribution of the project, adhere to the market orientation, combine the characteristics of raw materials and market demand, and make efforts to tackle key problems according to the characteristics of nano-calcium carbonate products, so as to ensure that the product indicators are flexible and meet the dynamic market demand.
In the promotion of key projects, the preliminary work of the project with an annual output of 500000 tons of calcium-based powder materials is progressing in an orderly manner, laying a solid foundation for the project to start construction as soon as possible. Focusing on the key directions of "carbon" management and fuel substitution, the company actively docks with scientific research institutes and professional institutions, systematically carries out technical demonstration and feasibility studies, continuously expands the space for green and low-carbon development, accumulates momentum for the cultivation of new quality productivity, and comprehensively builds the "40" park.
"Focusing on the development goals of the 15th Five-Year Plan of the calcium-based industry, in the new year, the company will systematically optimize and improve the industrial action plan, further clarify the product structure direction of" high-end, special and green ", comprehensively promote the industrial chain extension, supplement and strengthening, and accelerate the construction of a new calcium-based material industry system with core competitiveness." Li Jun, general manager of Donghua Science and Technology Kunyu Rock Foundation Company, said.
Through the acceleration of a number of basic and leading projects, Donghua Science and Technology is constantly consolidating the development foundation of the calcium-based new material industrial park, creating a stable and sustainable entity support for the group's "second growth curve". In the
new year, Donghua Science and Technology takes cost chain optimization as a key breakthrough to enhance operational resilience, starting with raw materials, energy, logistics, management and other links, to form a cost-reducing and efficiency-increasing system for the whole chain of production and operation, and to "squeeze out" costs layer by layer.
On the raw material side, the company adheres to the principle of "seeking benefits from the source", promotes lean material management, improves the closed-loop management of the whole life cycle of suppliers, explores the modes of centralized procurement, long-term purchase and strategic cooperation, and strives to reduce the purchase price of major raw and auxiliary materials by more than 5% in the first half of the year and by more than 10% in the whole year compared with the end of 2025.
"Fly ash from" zero yuan purchase "to factory subsidies has realized the cost of raw materials from extreme compression to reverse efficiency, which benefits from our long-term cost reduction practice, from low-cost strategy to cost-leading strategy, more detailed measures, more solid grasp, so that production and operation costs layer by layer" burden reduction ". Zhang Na, director of the company's business management department, said. Behind the
price change is the change and upgrading of the idea of cost reduction. In 2026, the company focused on the strategy of cost leadership, continued to take lean management as the starting point, and promoted cost modularization management and cost reduction and efficiency enhancement according to the actual situation of the enterprise. From the lean production line to the "six definitions" of human resources and the control of non-production costs, the seven cost reduction sectors were fully developed, and the cost reduction path was clearer and the landing point was more accurate.
On the batching side, the company insists on "space for proportioning", formulates annual special application plan for raw and auxiliary materials, strictly optimizes quality inspection standards and material proportioning, accurately reduces consumption and waste; On the energy consumption side, they focus on "seeking dividends from indicators", continue to promote measures such as alternative fuels, energy-saving transformation, peak avoidance and valley filling, sealing and plugging, and focus on key indicators such as comprehensive standard coal consumption, power consumption and power generation of clinker, so as to promote indicators through the mechanism of "unveiling the list".
It is understood that in the first quarter, the company's cement sector adopted a special incentive competition, cement sales team to carry out performance competition, increase product export sales, improve the company's overall performance. The three units started the "team battle" and announced the ranking every day to create a working atmosphere of competition and catch-up.
Have a goal, more motivation. Guided by lean management and value creation, Donghua Science and Technology System promotes benchmarking and upgrading actions, goes deep into benchmarking, Norway and other advanced industries, clarifies indicators, compacts responsibilities, strengthens incentives, and promotes the transformation of cost reduction measures from "passive compression" to "active efficiency creation" in the process of catching up with and surpassing learning, so that cost advantages can be continuously transformed into endogenous power for the steady development of enterprises.
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