I am very glad to meet Liu Shuo, President of JA Jingao Brand and Marketing Center, at the SNEC exhibition in 2026.
We know that at this SNEC exhibition, you Jingao made a brand new appearance. So what are the core themes and keywords of this brand renewal?
This is a major renewal, and we have made a renewal of the whole positioning. You can understand that we have changed from a supplier role to a green energy partner role. The biggest difference here is that in the past, we only developed, produced and sold products, but now we hope to integrate our experience in the whole industry for more than 20 years and our layout in the whole ecosystem to provide different solutions for thousands of industries. In such a logic, we need to make a brand new update. In the past, Jingao would use our products as the first interface with the market to communicate with you through components , energy storage and smart energy. Now we have integrated all these parts into the concept of "One Jingao". We hope that through the brand concept of "One Jingao", we can help these customers who are facing thousands of industries, and better enable them to do this kind of energy transformation in the era of green energy. Internally, we say that we used to be a company selling goods, and we will be a company providing capabilities in the future, which is the overall solution. We hope to be able to provide different green energy needs with corresponding energy capabilities that meet their needs, whether regional or industrial.
So what triggered Jingao to carry out such a comprehensive upgrade?
You just talked about the computing power, and you have laid out some corresponding services according to the trend of the development of computing power. Now, in fact, the overall solution of the component enterprise will be laid out towards the subdivided application scenarios. In the area of Jingao, what kind of service plans will you provide for different application scenarios through the overall brand upgrade?
Jingao itself, in our previous traditional component business, we have subdivided a lot of different scenarios. From the desert blue that you may be familiar with, including azure blue, in fact, we have also launched a new generation of desert blue products this year, and our soaring blue, such as anti-bird droppings products in the fishing light or the seaside environment. In fact, all of these scenario-based component solutions are only a small part of what we have today. Because we want to make a solution that integrates light, storage and intelligence, what kind of environment matches what kind of components, what kind of energy storage equipment and components to match, what different related components we need later, or different ecological products to cooperate with us, How do we use a set of AI algorithms and our smart energy management system to help different industries better solve their electricity value? This is actually the service we provide as a whole. It will be involved in the service, and each industry has different special needs. Like the AIDC industry you just mentioned, this is also a very important industry that we have been laying out. Of course, we also see that the industry will grow very fast with the rise of the whole computing power. So for us, we now have a dedicated internal team to see how we can provide a complete set of solutions in the AIDC industry. From the front-end electricity, the entire power generation, to our energy storage, and then to the management system, this thing is actually all customized for us. In other words, even a scenario like a computing power center has different needs in different areas. Some are around the city, and some are, for example, in the Shago wasteland area. There are thousands of different changes in the solution of this product corresponding to all these different needs. Now we are focusing more on different changes and how to provide good solutions in different scenarios.
This is equivalent to saying that you want to achieve the effect that 1 + 1 is greater than 2.
Yes, it's actually a lot for us. Because we are now more, when we provide a green energy platform, we are a hub, we are a platform. We hope that all functions or parts of the ecology can be connected. After generating this platform, we will be able to provide better green energy capabilities to any industry like AIDC.
Then what you are going to serve next may not only be the problem of a power station, but also the whole data computing center. How do I plan my electricity and its electricity consumption.
Yes, let me give you a few examples. The power station was the business of the traditional photovoltaic enterprises at that time. Now, for example, like the computing power center you just mentioned, it needs its own entire energy system. We are still discussing, for example, green transportation, and there are many of them now. We are now doing a lot of low-carbon high-speed or zero-carbon high-speed. It is also necessary to build high-speed, high-speed on both sides, from photovoltaic to energy storage, and then to the computing power you mentioned, how to solve all the electricity consumption around the high-speed. That's what we're looking at right now.
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