Qixian County Glassware: a Hundred Years of Crystal and Splendor

Glittering and translucent, born of fire, "blowing" to the world, exported to more than 80 countries and regions such as Europe and the United States, deducing the legend of openness;

gorgeous, ingenious forging, "crystal" infinite, a total of more than 8000 varieties of ten series, forming a pattern of "one factory, one feature, every family has a boutique"; It has become an important pillar of county economic development by

bringing together more than 200 related enterprises and more than 20000 employees.

In the production workshop of Qixian Red Sea Glass Company, Guo Yongxing, a blowing worker, holds a hollow metal blowing rod, picks out the high-temperature glass melt from the kiln, puts it into the mould, blows at the blowing rod, and rotates the blowing rod by hand. While the glass melt slowly cools and solidifies in the mould, its shape gradually takes shape with the force of workers'blowing. Within a few minutes, a glass or bottle body is "completed at one go".

This is the process of manually blowing glassware, which is also one of the characteristics of Qixian County.

in Qixian County accounts for about 50% of the total amount of hand-blown glassware in China, and the output of hand-blown goblets accounts for more than 65% of the total amount of hand-blown goblets in China. The bulging cheeks when blowing glass bubbles, the concentration of breath-holding gaze when pulling up, the precision of steady and steady cutting.. Every link in the production process condenses ingenuity and refines skills. For a long time, Qixian County has paid attention to the training of glassware talents, continuously carried out various forms of skills competitions, and trained a number of glass art masters, technical experts and craftsmen. At the same time, Qixian Vocational Middle School and other vocational schools are encouraged to set up professional courses such as e-commerce and melting furnace, so as to inject fresh blood into the development of glassware industry.

County's unique resource endowment, industrial base, historical tradition and talented people come forth in large numbers. By superimposing advantages and identifying characteristics, Qixian glassware has taken the lead in the development of glassware industry and won various honors. Among them, Qixian Glassware Industry Cluster was successfully selected as the only industrial cluster in our province in the list of 100 characteristic industrial clusters of small and medium-sized enterprises (high-quality development of specialized towns) published by the Ministry of Industry and Information Technology in 2022. To

develop professional towns well, Qixian has a foundation, advantages and potential! On February 16, in Shanxi Hongyi Glassware Co., Ltd., located in Xiliuzhi Township, Qixian County, Guo Shuanghu, director of Hongyi No.1 Branch, checked the data on 5G + digital workstation in real time. He told reporters that innovation drives new development and "digital intelligence" enables a new future. With the implementation of 5G + industrial Internet platform construction project, the digitalization of Hongyi production is constantly improving, and it is realizing a comprehensive upgrade from pure manual to man-machine, automation and intelligent production. Under the guidance of the demonstration of

leading enterprises, a large number of glassware production enterprises in Qixian County have developed in clusters to upgrade traditional industries.

Shanxi Dongyu Glass Co., Ltd. has also launched a "mechanism + manual" production line to promote the automation and intellectualization of glassware production, fully absorb the advantages of human blowing and machine blowing, further reduce production costs, improve production efficiency, and achieve the effect of 1 + 1 > 2.

Qixian insists on taking innovation as the first driving force to promote the high-quality development of glassware, actively guides glass enterprises to strengthen strategic cooperation with universities and research institutes such as Shaanxi University of Science and Technology and Glass and Ceramic Research Institute of Oriental University, continuously improves the ability of raw material ratio and smelting technology, and promotes the technological upgrading and product innovation of glass industry. Give full play to the advantages of the National Glassware Quality Supervision and Inspection Center (Shanxi), build Shanxi Key Laboratory relying on Jingdian Company, undertake the inspection and testing of glassware in the whole country and along the "the Belt and Road", and provide data support for the high-quality development of the glass industry.

Qixian has not only made great efforts to promote the intellectualization of glassware production and the elevation of technology, but also made sustained efforts in product design and brand building to help the glassware industry become bigger, stronger and better.

"I like the'Haoyue Cuiwei 'tea set designed by Jingyun very much." Recently, Shen Zejun of Shanxi Qixian Jingyun Household Products Co., Ltd. received information from customers in Wujiafang, Xiamen. With innovative design as a breakthrough, the company has implanted creative design elements in the research and development of glassware products, appearance design, product packaging and other links, and pioneered the hand-painted glass surface technology, artificial crystal mosaic, jewelry and jade infusion technology, which is deeply loved by the masses.

In terms of brand building, Qixian actively guides enterprises to enhance their awareness of brand building and protection, supports enterprises to participate in the formulation of industry standards, and creates a brand matrix of "regional brand + enterprise brand + product brand". According to statistics, the glassware industry in Qixian County has 229 registered trademarks and has applied for more than 200 patents. "Dahua" and "Hongyi" trademarks have been recognized as "China's well-known trademarks"; Dongyu "Baer" has been rated as the first of the top ten brands of hotel supplies in China; Xizun "Kailuoshi" has been selected as the first luxury brand in China's industry by Ruili magazine..

Qixian adheres to the strategy of "domestic and international double circulation", promotes the agglomeration of upstream and downstream enterprises, opens up the industrial chain, improves the supply chain, and wins more market share.

Produce well, but also sell well! Manager Wu Mengjun said: "Our water cups, crystal wine glasses and other products are sold through more than 20 channels such as Tmall, Taobao, Pinduoduo and Tik Tok.". E-commerce platform broadens our company's sales channels and better promotes Qixian glassware to the world.

" In recent years, Qixian has seized the opportunity of "Internet +" development. Continuously optimize the development environment of e-commerce, give full play to the important role of e-commerce in transformation, upgrading, innovation and development, and effectively stimulate consumption. Orderly build Guanzhong Village e-Town dominated by glass industry to provide high-quality services for glass e-commerce enterprises and glass e-commerce outlets; promote the construction of Zhongtong Logistics Park (Shanxi Headquarters) to provide low-cost and convenient services for glass domestic logistics and express transportation, and promote the prosperity of Qixian glass e-commerce market; Make use of existing resources to build Qixian Glassware Trade City, encourage enterprises to form an exhibition area with a total area of more than 50000 square meters in accordance with the model of "front stores and back factories", guide enterprises and individual businesses to open e-commerce operation outlets and physical exhibition stores in the trade city, promote the integration of production and marketing, and promote the sustained prosperity of glass trade. China (Qixian) Glassware Exposition and "the Belt and Road" Small and Medium-sized Enterprises Characteristic Industrial Products Online Fair will be held continuously, and enterprises will be organized to actively participate in domestic exhibitions such as the Canton Fair to further broaden sales channels.

On the road of high-quality development of characteristic professional towns, Qixian County is speeding up! In order to fully promote the high-quality development of Qixian Glassware Specialized Town, Qixian County has set up a leading group of Glassware Specialized Town headed by the secretary and the county head, which consists of 12 special classes, such as planning, project promotion and factor guarantee, and has promulgated Eight Measures to Support the Development of Glassware Industry in Qixian County, and formulated "On Promoting Qixian Glassware Specialized Town". A series of practical measures have been taken to cultivate industrial clusters and strengthen distinctive brands to ensure the efficient progress of all work.

The tide urges people to enter, and the wind is good to sail. Qixian will seize the opportunity, forge ahead, make every effort to build a high-quality development model professional town in the province, build a domestic and international market glassware supply chain agglomeration area, build a new highland of integration of production, education and research in the glassware industry, and strive to be the leader of integration of production and city in the province.