2020, the "2020 China Cement Intelligent Summit Forum and the 12th International Grinding Summit" opened in Luoyang, Henan Province. With the theme of "Digital Future Intelligence Cement", the Summit invited more than 700 people from industry leaders, technical specialist and equipment manufacturers to participate in the conference. Huang Fuzi, general manager of Hangzhou Yuntian Software Co., Ltd., was invited to attend and made a report on how to carry out digital marketing for cement enterprises under the epidemic situation.
In 2020, a sudden epidemic had a huge impact on the global economy, and the cement industry was no exception. The epidemic not only affects the production and transportation of cement, but also poses a severe challenge to the traditional sales channels and marketing models.
In the context of the epidemic, how can cement enterprises further expand marketing channels and enhance market competitiveness? Huangfuzi said that digital marketing has become the key to breaking the current situation of cement enterprises. He said that the purpose of digital marketing is to enhance the brand image, sales services, management services, big data analysis, customer service and other five aspects, and put forward professional suggestions from multiple perspectives:
1. Enhance the brand image, including laying the foundation for the transformation and upgrading of cement enterprises; help enterprises to achieve innovation and transformation of traditional business models; Enhance the status and brand image of cement enterprises in the industry.
2. Sales services include the control of the entire sales market, the control of each sales channel, and the reduction of intermediate transaction costs
. 3. Management services include internal management and external control; Realize convenient contract management and price control management
4. Big data analysis includes mastering market resources and channel data, improving effective data analysis ability, and increasing the final sales profit
of enterprises 5. Customer service includes facilitating online transactions and online business negotiations; realize convenient contract management and price control; Improve service level and after-sales service.
Huangfuzi said that in the current environment, how to carry out digital marketing in cement enterprises is not only a hot topic in the development of the industry, but also a key issue for the survival and development of our enterprises.
But at the same time, although the epidemic has brought challenges to the cement industry, it also provides us with an opportunity to accelerate the digital transformation. Digital marketing can not only help us maintain business operations during the epidemic, but also enhance the core competitiveness of enterprises and promote the sustainable development of the industry. He called on the cement industry to actively embrace digital marketing and jointly create a new future for the cement industry!
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