Introduction: "5 + 2" and "White and Black"
At 3:00 am Zambia time and 9:00 am Beijing time, the mobile phone of Zhang yuanci, general manager of Sinoma Cement Zambia Project Department , rang. At this time, it was less than three hours before Zhang yuanci went to sleep.
Seeing the familiar "+ 86", Zhang yuanci knew that the day's work had begun again-since Zhang yuanci first came to Zambia in May 2015, there have been countless such scenes, so that Zhang yuanci jokingly said that he had "no jet lag at home and abroad".
"To do a project, what we need is time, quality and progress," said Zhang yuanci, a project expert, half jokingly and half seriously. "Time is tight and the task is heavy. We can only use the" 5 + 2 "and" white plus black "working system."
For more than 400 days and nights, Zhang yuanci led a team of less than 10 people in Zambia to complete a series of preliminary work such as environmental assessment, engineering survey, land acquisition and demolition, land deeds and investment permits. Sinoma people have shed sweat and sowed hope on this ancient land. The project of Sinoma Zambia Building Material Industrial Park is under construction. Eighteen months later, a production line with an annual output of 1 million tons of cement and other building materials projects will be built one after another, and eventually a new building materials circular economy industrial park will be built, including clinker cement, commercial concrete, aggregate and machine-made sand, high-quality sintered bricks, lime, calcium silicate board and other production lines.
"A year ago, when Sinoma came to Zambia, it was the sixth cement company to invest in Zambia," said Chai Zhijing, China's commercial counselor in Zambia. A year later, other enterprises are still in the wait-and-see period, while Sinoma has started project construction and become the leader.
Yes, this is the speed of Sinoma, this is Sinoma people!
Sinoma Group: Unswervingly Implement the Internationalization Strategy
Since 2000, Sinoma has successfully entered the international market and gradually formed an international competitive advantage by virtue of its cement engineering design and technical equipment manufacturing capabilities with completely independent intellectual property rights, complete industrial chain mode and whole process system integration service capabilities. It has also created a number of "world's best"-Sinoma Group only needs half of the time of European companies to build a cement production line with a daily output of 5000 tons; the world's top technology cement production line with a daily output of 10000 tons built by Sinoma Group overseas is a unique high-quality high-speed so far.
In a short period of more than ten years, Sinoma Group's business has spread to more than 70 countries and regions around the world, and the international market share of cement engineering has jumped from zero to more than 45%, which has maintained the global leading position for eight consecutive years. Sinoma Group has built more than 150 large-scale new dry-process cement production lines abroad, signed more than 40 EPC projects of waste heat power generation, and the international market share of cement waste heat power generation has exceeded 40%. It has also cultivated a large number of international business talents with international market awareness and familiar with international business rules. It can be described as "ten years to sharpen a sword"!
Since 2013, Sinoma Group has fully implemented the second phase of the "going out" strategy, focusing on expanding the market, implementing the high-end development of equipment manufacturing industry, promoting the internationalization of brands and standards, further consolidating and expanding t raditional market advantages such as the Middle East, Southeast Asia and Africa, and focusing on developing emerging markets such as Eastern Europe and South America. Gradually implement the project's territorial corporatization and limited related diversified development.
In order to better implement the State Council's decision-making plan on speeding up the "going out" of China's equipment and promoting international capacity cooperation, China Material Group has established a long list of nearly 60 industrial investment projects in the "the Belt and Road" hot spots such as Central Asia and Southeast Asia, and has established the "going out" of China's equipment and the "going out" of China's equipment. It is planned to invest in cement and new building materials production lines in areas with good market network foundation and large development space, and to promote the use of SINOMA technology, equipment and standard cement model production lines in the world to expand brand influence.
Liu Zhijiang (sixth from left), Chairman of Sinoma Group, and Peng Jianxin (fifth from left), President of Sinoma Co., Ltd. participated in the foundation laying of the cement project.
"The success of internationalization in the past ten years depends on the accumulation of technology, the innovation of business model and the advantages of low-cost production factors," Liu Zhijiang, chairman of Sinoma Group, said many times: "With the gradual increase in the price of production factors, the continuous strategic adjustment of competitors, and the overseas market share of Sinoma Group has exceeded 40%. Sinoma Group's "going out" needs to invest in overseas cement production lines, promote the model line of cement production lines that fully adopt SINOMA technology, standards, equipment and engineering in the world, drive China's equipment and superior production capacity to "go out" and expand brand influence.
In the "13th Five-Year" strategic plan of Sinoma Group, the goal of internationalization of the cement industry is to initially establish an international operation system, increase overseas production capacity by 16.6 million tons, and carry out layout in Africa, South America, Central Asia, South Asia, Southeast Asia and other places in advance. Africa is the entry point.
Sinoma Cement shoulders the important task of developing cement business in Africa, and the project of Sinoma Zambia Building Material Industrial Park, with Sinoma Cement as the main investor, is undoubtedly a highlight of Sinoma Group's "13th Five-Year Plan" strategy.
The leaders of Sinoma Group paid close attention to the international development of Sinoma Cement. Liu Zhijiang, Chairman of Sinoma Group, and Peng Jianxin, President of Sinoma Co., Ltd., visited Sinoma Cement for many times and put forward specific requirements and arrangements for the international development of Sinoma Cement. They said that under the premise of compliance with the law, Sinoma Group resolutely opened up a "green channel" for Sinoma Cement and provided full support.
Liu Zhijiang (second from the right), Chairman of Sinoma Group, and Peng Jianxin (third from the right), President of Sinoma Co., Ltd., went to the project department for investigation
Sinoma Cement: Implementing Internationalization Strategy to Achieve Sustainable Development
When the internationalization strategy of Sinoma Group was in full swing, Sinoma Cement began to plan how to "go out" according to the overall arrangement of Sinoma Group.
"Go out and seek development abroad!" Sui Yumin, chairman of Sinoma Cement, said in an interview with China Building Materials in April 2012: It is difficult for the cement sector to go out. The political environment, policy environment and customs of foreign countries are relatively complex, and there is a lack of international teams. But we are already doing this work, and we will choose the right place and way to continue to follow the path of steady and sustainable internationalization..
In 2012, the domestic cement market has already been saturated, the cement production capacity is seriously excessive, and the industry is facing a severe test. At that time, Sinoma Cement was established only 10 years ago, with a cement production capacity of only 25 million tons, and was distributed in Shaanxi, Guangdong, Hunan, Anhui and other provinces and regions. Neither regional advantages nor production capacity advantages could match the traditional "giants" in the industry.
Faced with the fierce competition in China and the expectations of shareholders and employees, Sui Yumin deeply felt the heavy responsibility. The future strategy of "fine operation at home and sustainable development abroad" planted seeds in Sui Yumin's heart from that moment.
It was also from 2012 that Sui Yumin went abroad for research and investigation many times according to the arrangement of Sinoma Group. The advanced cement equipment and technology in Europe, the vast land and abundant mining resources in Africa, and the investment boom triggered by the "the Belt and Road" in Asia all made Sui Yumin's strategic thinking clearer, broader and more firm.
At the same time, the management team of Sinoma Cement pays close attention to fine management in China, and makes Sinoma Cement profitable year after year through a series of innovative measures such as benchmarking management, online bidding, technological transformation, risk internal control and asset optimization. In just six years, the utilization rate of Sinoma Cement's production capacity has increased from 72% to 112%, and its total assets have increased from 5.3 billion yuan to 9.4 billion yuan. The asset-liability ratio dropped from 72% to 62%, with a cumulative sales revenue of 34.249 billion yuan and a net profit of 1.857 billion yuan, making it a leader in the four cement sectors of Sinoma Group.
While the business performance keeps rising, the strategic development of Sinoma Cement in China is also orderly: in 2014, all 15 clinker production lines of Sinoma Cement completed denitrification transformation, becoming the first group cement enterprise in China to realize denitrification transformation of all production lines; In 2015, Sinoma Anhui, an enterprise affiliated to Sinoma Cement, will become the first enterprise within Sinoma Group to independently operate cement kilns to co-dispose of municipal waste after building the first machine-made aggregate production line within Sinoma Group. The concept of "circular economy industrial park" in Sinoma Anhui has begun to take shape..
At the annual working conference of Sinoma Cement in January 2015, Sui Yumin first put forward the mature sustainable development strategy concept of "improving resources, developing upstream and downstream industrial chains, promoting environment-friendly strategy and internationalization strategy", that is, from this time on, the international development path of Sinoma Cement has been fully developed.
Sinoma Cement has clearly stated in the "13th Five-Year" International Strategic Development Plan: "Steadily promote the internationalization strategy by means of acquisition, sole proprietorship or joint venture, and build new production lines or grinding stations in emerging economies and developing countries with strong demand for cement, countries along the" the Belt and Road "and countries or regions with backward cement equipment according to the actual situation of the region. Take the system cost as the principle of considering the project, build low-cost core competitiveness, do not blindly pursue regional leadership, and gradually improve the level of international operation. It is planned that by 2020, the total production capacity of overseas cement will reach 10 million tons. [Page]
International development is a new topic for young Sinoma Cement-no one has any experience in overseas projects or management! How to master laws and regulations? How to get through the financing channels? How to set up the management team? How to control the investment risk? Problems are placed in front of Sinoma Cement.
Everything is difficult at the beginning! But the first step is always to go out.
Sui Yumin (middle), Chairman of Sinoma Cement, inspected the progress of the project
Set up a management team. Sui Yumin personally selected backbone forces from various affiliated enterprises to enrich the project team and encouraged everyone to "go out". In just one year, Sinoma Cement has established three project departments in Mozambique, Zambia and Zimbabwe, and established an international talent pool for Sinoma Cement.
Broaden financing channels. Wang Yan, the retiring chief accountant, insisted on "standing on the last shift" and personally led the management team of the Asset Finance Department to talk about cooperation, financing, capital access and tax planning with many banks and financial institutions at home and abroad. So far, it has established cooperative relations with many banks at home and abroad, greatly alleviating the financial pressure.
Control investment risks. Under the leadership of the Secretary of the Discipline Commission, the wind control and legal team of Sinoma Cement has established cooperative relations with many law firms and management institutions at home and abroad, comprehensively analyzed and understood the laws and regulations of each country to be invested, whether in the establishment of overseas investment platforms or in the establishment of the transaction structure of the proposed investment projects. It has built a solid "firewall" for the project.
Optimize project design. The expert team of Sinoma Cement Technology Center worked overtime to study the design scheme, optimize the design parameters and study the equipment configuration. Wang Junmei, Deputy Engineer of the "National Labor Model" who was cordially received by the leaders of Xi Jinping and other parties and countries, led the technical specialist to rush between various domestic design units and equipment manufacturers, and made indelible contributions to the bidding, design and equipment selection of the project.
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"Make every effort to ensure the success of the project!" Man Gaopeng, general manager of Sinoma Cement, said firmly: "We must not fail to live up to the trust of the Group. As the first cement enterprise within the Group to go out, we must bring a good start to the Group. Within the scope of Sinoma Cement, we must concentrate human and material resources to ensure the success of the project!"
"Harmony leads to prosperity, and cooperation leads to prosperity". It is precisely because the management team of Sinoma Cement is highly responsible, harmonious, capable and pragmatic that Sinoma Cement's business performance in China is rising steadily, providing a stable environment and good protection for international projects, so that colleagues responsible for foreign projects have no worries. Speaking of the "5 + 2" and "white plus black" working system of the Zambian project, in fact, the domestic management team of Sinoma Cement is the same. No way, since there is time difference at both ends, then simply regardless of the time difference, domestic and foreign who have problems to pick up the phone to contact, anyway, both sides are 24 hours on.
In the words of Sui Yumin, chairman of Sinoma Cement, "As a senior executive, we serve the enterprise and solve problems for everyone. Our power is our responsibility. We must be responsible for shareholders and employees, and for the present and future of Sinoma Cement!"
Zambia Project Department: Let the Flag of "SINOMA" Fly in Zambia
In fact, "SINOMA" is not unfamiliar to Zambia. As early as 2006, Sinoma Group undertook the construction of LAFARGE CHILANGA 2000t/d cement production line project; in 2012, Sinoma Group undertook the construction of DANGOTE NDOLA 3000t/d cement production line project. At present, the two projects have been put into operation on schedule and benefited a lot, and the professional ability and dedication of "SINOMA" as the general contractor have been unanimously praised by the owner and the Zambian government.
This time, "SINOMA" came again, "or familiar formula, or familiar taste", the only difference is that "SINOMA" is the owner this time-in the suburbs of Lusaka, the capital of Zambia, the first cement production line project independently invested, designed, constructed and operated by Sinoma Group will be born.
In May 2015, at the beginning of the Zambian project, there were only two people: General Manager Zhang yuanci and Deputy General Manager Ma Junlei, a "post-60s" and a "post-70s". At that time, one of them was the deputy general manager of Sinoma Cement and the other was the general manager of the enterprise affiliated to Sinoma Cement. What made them abandon their business and come to a relatively backward country with different languages and cultures to "start a second business"?
"This is trust, but also responsibility!" Zhang yuanci said: "The domestic cement production capacity has been seriously excessive, and the development path of the cement industry in China will only become narrower and narrower. For the new enterprise of Sinoma Cement, only" going out "and developing abroad is the sustainable way.". We are the first batch of "going out" Chinese talents, and we represent the 'SINOMA'! ".
Speaking of "responsibility", we would also like to review the corporate culture of Sinoma Cement- "sticking to responsibility, creating harmony and achieving value".
This is the core corporate culture concept put forward by Sui Yumin, chairman of Sinoma Cement in 2010. In the past six years, the concept of "responsibility" of Sinoma Cement has been internalized in the heart and externalized in the line. Whether it is domestic operation or foreign development, "responsibility" has always been remembered by every Sinoma Cement worker.
"Responsibility" is also the starting point and foothold of Zambia Project Department's work. Zhang yuanci and Ma Junlei, two "bare rod commanders", started from scratch in Zambia in May 2015, working hard day and night, climbing mines, talking about land acquisition, drawing up contracts, studying laws and regulations, and familiarizing themselves with local tribal traditions.. I can't count how many departments I have visited, how many coordination meetings I have held, and how many times I have been shut out. Sometimes I wait outside the offices of government officials, chiefs and village chiefs for a day, in exchange for only five minutes of "interview".
Zhang yuanci is a diabetic patient, who has to take injections and medicines every day and eat strictly on time. However, there is no such condition for the project in Zambia. Zhang yuanci sometimes puts two boxes of biscuits and candies in his bag for a rainy day, but in most cases, these necessities are distributed to the children in the village where the project is located. He nearly fainted several times because of low blood sugar.
Gradually, there are more people in the project department, including young and energetic engineers, experienced financial personnel, translators who are proficient in language, and even full-time chefs in the project department. Zhang yuanci and Ma Junlei are no longer "two people fighting", not to mention worrying about a hot meal.
Guo Lixin, deputy general manager of the project department, was transferred from Xinjiang to Guangdong at the beginning of the establishment of Sinoma Cement, and has participated in and been responsible for the construction of two production lines in Guangdong. In 2014, Guo Lixin was selected and transferred to the Mozambique project to take charge of the preliminary work; in 2015, he was transferred from Mozambique to Zambia. Guo Lixin has hardly stayed in China for several years, and a series of problems such as his children's college entrance examination and his poor health have never stopped Guo Lixin's footsteps. Yes, it's a responsibility.
Wang Weiqi, a young man born in the 1990s, was transferred directly from Beijing to Zambia less than two months after joining the Sinoma Cement Team in 2015. From lack of working experience, unfamiliarity with work flow and working environment to being in charge of the administrative operation of the project company alone and climbing and rolling on the construction site every day, Wang Weiqi only spent a few months. From a college student who is not familiar with the world to a "Zambian Tong".. Yes, it's a responsibility.
Looking at the elite soldiers from all over Sinoma Cement gathering in Zambia, looking at the faces that are tanned by ultraviolet rays but with brilliant smiles, and looking at the rapidly advancing projects, this is responsibility, this is harmony, this is value, and it is also the best interpretation of the cultural integration concept of Sinoma Cement "all over the world".
The following is part of the Memorabilia compiled by the Zambian Project Department:
In May 2015, Sinoma Cement established the Zambian Project Department and formally sent personnel to Zambia to carry out preliminary work. In the same month, Sinoma Cement signed the Memorandum of Cooperation with the interested parties in Zambia, and the project began;
In August 2015, the Zambian project was approved by Sinoma, and the project completed the environmental impact assessment;
In October 2015, the press conference of Sinoma Zambia Building Materials Industrial Park and the foundation laying ceremony of the cement project were successfully held in Lusaka, the capital of Zambia. Liu Zhijiang, Chairman of Sinoma Group, and Peng Jianxin, President of Sinoma Co., Ltd., came to the scene and met with President Edgar of Zambia successively? Lungu and the local chief, Nkmansa? Mukamambo II;
In March 2016, the land acquisition for the Zambian project was granted an investment permit by the Zambia Investment and Development Agency;
In April 2016, the Zambian project obtained the land title deed issued by the Zambia Land Authority;
In June 2016, an investment promotion and protection agreement was signed with the Zambia Investment Development Agency.
At this time, it was exactly one year since Sinoma Cement first came to Zambia.
General Manager of Sinoma Cement Man Gaopeng (third from right) inspects the progress of the project
What can you do in a year for a project? Sinoma people have given an enviable answer and an unattainable "Sinoma Standard".
Milestones and heavy footprints have witnessed the development of Sinoma people in this ancient and rich African land. For Chinese people, "history" is no longer a distant and mysterious word, because they are the witnesses and writers of "SINOMA" in Zambia's history.
Epilogue: New Starting Point, New Journey
On October 10, 2015, at the press conference of the first phase cement project of Sinoma Zambia Building Material Industrial Park, Chief Nkmansa? After listening to the speeches of Liu Zhijiang, Chairman of Sinoma Group, and Peng Jianxin, President of Sinoma Co., Ltd. and watching the promotional film of Sinoma Group, Mukamambo II said: "Sinoma Group is a Big Big Company for Zambia, with strong strength, but the main reason why we choose to cooperate with Sinoma Group is that Sinoma Group is the largest company in Zambia." Because you are responsible companies that will benefit the development of the Zambian people, we welcome you and look forward to the completion of your projects and contribute to the development of Zambia!
Liu Zhijiang, chairman of Sinoma Group, did not hesitate to respond to Zambia's expectations: The foundation of the cement production line project marks the first step of Sinoma Group's investment and development in Zambia. In addition to the cement project, the first phase of Sinoma Zambia Building Material Industrial Park also includes commercial concrete production line, aggregate and machine-made sand production line, and high-quality sintered brick production line. We will continue to plan lime, calcium silicate board and other production lines in the future, give full play to the advantages of Sinoma Group in technology, equipment, management, capital and talents, and provide system integration services for building materials products. To contribute to the economic development of Zambia and push forward the friendship between China and Zambia!
At the time of drafting this article, the first batch of equipment needed for the project has been sent from China to Zambia, and in the near 2018, Zambia will produce the first batch of "SINOMA" cement..
This article is dedicated to the ongoing Sinoma Zambia Building Materials Industrial Park Project!
I would like to dedicate this article to the Chinese talents who have abandoned their homes for the project and worked hard for their dreams!
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