The "invisible champion" was first proposed by German management master Hermann Simon. The so-called "invisible champion" refers to a large number of small and medium-sized enterprises in some subdivisions of the industry can achieve global leadership, but not known to outsiders.
As "invisible champions", most of the enterprises are low-key and less well-known, but they continue to innovate and pursue the ultimate beauty in the field they focus on, and have a high reputation in their field. Wolf is such an "invisible champion" enterprise. Since its establishment in 1925 in North Rhine-Westphalia, Germany, Wolf Group has become a leader in the high-end conveyor chain and sprocket industry after nearly a hundred years of development.
90 years of dedicated strength has created the high-end quality of Wolf chain; 90 years of professional building has made Wolf worthy of the excellent brand in the field of conveyor chain; 90 years of ingenuity manufacturing has shown us Wolf's inheritance of "excellence" quality.. Founded in 2002, Hangzhou Wolf Chain Co., Ltd. (Hereinafter referred to as: Hangzhou Wolf) also carries Wolf's excellent quality and continues Wolf's 90-year heritage in China.
Sun Xun , General Manager of Hangzhou Wolf Chain Co., Ltd.
Recently, Sun Xun, general manager of Hangzhou Wolf, said in an interview with China Cement Network: In 1990, Wolf only did one thing, constantly improving and developing, and made it the ultimate. All the development is around the two products of chain and sprocket, although some people say that this may be relatively slow and restrictive for the development of enterprises, but in our field, Wolf has done a good job.
Focus, so professional
Peter von Siemens, president of SIEMENS, once answered a reporter's question about why there are more than 2300 world famous brands in Germany with a population of 80 million: This depends on the working attitude of our German people and the attention paid to every detail of production technology. Our German employees undertake the obligation of producing first-class products. The obligation to provide good after-sales service.
The dedication to products and the diligent pursuit of details are the interpretation of German quality. As a German-funded enterprise, Hangzhou Wolf also has an inherent focus. Wolf's most precious quality is single-mindedness. For 90 years, Wolf's products have been around conveyor chains and sprockets. Through the exploration and innovation of several generations and continuous inheritance, Wolf has today's superior products and high-end quality.
In China, Hangzhou Wolf also adheres to the focus on products and quality. Sun Xun compares the transport chain to human blood vessels, which are responsible for transporting "nutrients" to the whole body, so the quality of each chain is related to the stable operation of the whole "transport" system. In this case, the homogeneity of chain products is particularly important.
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Wolf has been in China for nearly 15 years, focusing on the production of high-end conveyor chains and sprockets. The picture shows Hangzhou Wolf participating in the 16th China International Cement Technology and Equipment Exhibition .
As we all know, the chain is made up of a series of links, as long as one link goes wrong, it may lead to the quality accident of the chain. Therefore, Wolf requires the processing of repetitive parts to strive for consistency, so as to assemble a stable quality of chain links. Only when the first chain link to the last chain link maintains the greatest consistency, can perfect chain be finally strung.
Therefore, through a series of measures and 90 years of accumulation, Wolf, the "invisible champion", has condensed valuable experience in creating homogeneous products. Wolf believes that consistent production process control, production site management and advanced production equipment can produce stable high-quality products.
In addition, efficient use of resources and unified product specifications are also important measures for Wolf to ensure product quality. It is reported that Wolf's global R & D design is carried out by the R & D department of German headquarters, and its R & D achievements can be shared by all branches around the world. In this way, the products produced by each Wolf branch in the world have uniform standards and the best interchangeability. It is understood that although Hangzhou Wolf also has a technical department, its main task is to communicate the personalized needs of customers with the German headquarters R & D department, and provide rapid application technical support in China.
In terms of quality control, Wolf also has a complete set of advanced testing equipment and quality control system. In particular, the production process requires each production employee to be not only a producer, but also an inspector. Every Wolf front-line employee must strictly follow the drawings for production, requiring strict inspection of raw materials, parts processing, heat treatment, assembly, packaging and finished products. Wolf sales manager Dai Xinsong added that Wolf's assessment of producers is different from the piecework system of most domestic enterprises, but adopts the timing system. In this way, front-line employees have time to stop to monitor and test the quality of products. "When the quantity of production no longer affects personal income, technology and quality will be better guaranteed," Dai Xinsong said.
Wolf believes that consistent production process control, production site management and advanced production equipment can produce stable high-quality products.
It is precisely because of the strict requirements for each link that the quality of Wolf's products is finally reflected. High quality products have won a good reputation from customers. At present, the large conveyor chains produced by Hangzhou Wolf are widely used in cement, escalators, bulk material conveying, automobile production, wood processing and steel industries.
[Page]Professional , so excellent
With high-quality products and high reputation services, Hangzhou Wolf has opened up a world in China by virtue of "word of mouth". The company mainly produces various types of large-sized conveyor chains. Taking the cement industry as an example, at present, Hangzhou Wolf has become a long-term partner with large domestic cement groups such as Sinoma, China Building Materials, Conch, Tianrui and Hongshi, and the bucket elevator chain with large lifting capacity and high height and the stacker-reclaimer chain with low maintenance are widely used in large domestic cement enterprises.
Nevertheless, Hangzhou Wolf did not stop moving forward. Relying on the technical support of Germany and combining with the domestic market demand, Wolf constantly innovates to serve the domestic cement enterprises. "Western learning as the body, Chinese learning as the use" has been well interpreted in Hangzhou Wolf. Wolf, who has the spirit of "innovation", integrates innovation into every link of his work, weeds out the old and brings forth the new, and carefully carves the details to achieve the ultimate beauty of the product. All these make Hangzhou Wolf popular in the Chinese market.
Hangzhou Wolf products continue the high quality made in Germany.
Data is the best reflection of the results. It is reported that Hangzhou Wolf's cement hoist chain covers all kinds of hoisting capacity, the largest single hoisting capacity has reached 1500 tons per hour. At present, it has been running in the cement plant for nearly five years, and everything is in good condition. The maximum breaking load of the low-maintenance stacker-reclaimer chain has reached more than 3200 kN, and it has the characteristics of low noise and convenient maintenance.
In addition to its outstanding performance in products, Hangzhou Wolf also strives for perfection in service. It is reported that Hangzhou Wolf will arrange relevant sales, technical and maintenance personnel to visit terminal customers from time to time to get a better understanding of the actual use of the chain. At the same time, Wolf's German headquarters also sends German product and sales managers to China every year to listen to customers'opinions and suggestions. The customer's reasonable and feasible requirements will be fed back to the German headquarters in time, and the R & D department will improve or redesign the chain to meet the customer's requirements as far as possible. In fact, every enterprise is doing after-sales service, but the effect is not the same. Wolf's after-sales service wins in the speed of response, which is the best solution for end customers. When equipment problems occur, Wolf never shirks responsibility, his own responsibility will be corrected in time, not his own responsibility will also communicate with customers in time to help them solve the problem.
Hangzhou Wolf strictly controls the quality of its products, and Wolf requires that the processing of repetitive parts be consistent.
We know that "Made in Germany" represents high quality, and at the same time represents "good quality and low price". The Germans don't even admit that there is such a thing as "good quality and low price". The advantage of "Made in Germany" lies in its quality, its proprietary technology to solve problems, and its excellent after-sales service. However, on the premise of guaranteeing product quality and service, Hangzhou Wolf continuously taps potential and reduces its own cost in order to enable customers to get products with higher cost performance, so as to better benefit customers and enterprises and achieve win-win development for both sides.
At the same time, Sun Xun also suggested that cement enterprises should strengthen communication with chain manufacturers to enhance mutual understanding. Chain production enterprises understand the actual needs of cement enterprises and can provide them with better products. Cement enterprises can also better understand the products by investigating the technical and equipment capabilities of chain production enterprises and the control of quality management. According to the actual situation, the two sides feedback the actual use of the equipment, discuss the feasibility of improving the chain or developing new products, so that the equipment can run more efficiently and for a long time, and ultimately achieve a win-win effect.
[Page]Inheritance, into the new century
German quality represents the leading position in the world. As for why German products can often be used for hundreds of years, a German entrepreneur's answer may give us a deeper understanding of German quality. He said that on the one hand, Germany has no resources, almost all important industrial raw materials are imported, so we must make the best use of everything and extend the use period as far as possible, which is the greatest saving of raw materials. On the other hand. Germans believe that the quality of products is mainly reflected in whether they are "durable". Because of the inheritance of such quality power, a large number of high-quality enterprises have emerged in Germany. "Made in Germany" represents world-class quality.
Hangzhou Wolf Products Exhibition Center
However, for China's chain industry, the products are far from reaching such world-class quality. Combined with the development history of the chain industry in the world, it is not difficult to see that the chain industry in China is still in the initial stage of development, and there are many problems such as "many, small and the same". It is reported that there are more than 1000 chain factories in China, only a handful of manufacturers with sales exceeding 100 million yuan, and about 80% of enterprises with annual sales less than 30 million yuan have poor ability to withstand market impact. At the same time, the product homogeneity is serious, there is no characteristic product of its own, the research and development ability is limited, the product range covers a wide range, but it is not good enough to do well. Restricted by many factors, once the market demand of the industry declines, the only choice for the chain industry is price war.
Regarding the current problems in China's chain market, Sun Xun said that the current problems in China are exactly what the European market has gone through, and foreign experience is worth learning from. From "warlordism" to maturity, shut down and transfer at any time to develop in China's chain of industries. At the same time, the stronger the stronger, the enterprises with core competitiveness will focus on the development and production of enterprise characteristic products, and raise the threshold of the industry. In the future, enterprises lacking technology and core competitiveness will be gradually eliminated.
Because of this profound understanding, for the future, Hangzhou Wolf will continue to adhere to the policy of "sticking to the industry, making steady progress", do a solid job of product refinement, and continue to improve the popularity and reputation of Wolf brand in the Chinese market. At the same time, we also hope that Wolf, with the quality of German manufacturing, can inject new vitality into China's chain industry, set off the pursuit of excellence in the Chinese market, and deduce the beauty of German manufacturing.
Hangzhou Wolf General Manager Sun Xun (second from left), Sales Manager Dai Xinsong (first from left) and China Cement Network General Manager Jiang Xun (second from right), Brand Manager Zou Hang (first from right)
Editor 's note:
In German, "master" or "craftsman" is a common word, but it is a synonym for high quality, reliable reputation and good service. In the interview, Sun Xun told reporters more than once that Wolf's inheritance is the inheritance of master with apprentice, apprentice with apprentice from generation to generation, and the unremitting pursuit of quality. In fact, the traditional manufacturing industry is in great need of such a spirit of inheritance. The accumulation of experience from generation to generation makes quantitative change qualitative change, which is ultimately reflected in the product, so that the product presents the ultimate beauty. "Craftsman Spirit" is inseparable from the inheritance of history and the corporate culture of pursuing quality and innovation. In the future, we hope that in China's manufacturing industry, we can see that enterprises focusing on details and quality-oriented will carry forward the "Craftsman Spirit".
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