On June 8, 2015, in Johor, Malaysia, a water reducer storage tank with the LOGO of "Jianyan Kezhijie" stands on the construction site of the "Forest City" project of the Country Garden Holdings.
This overseas order is the first construction project of Kezhijie New Materials Group, a wholly-owned subsidiary of Jianyan Group, which successfully won the bid for the "Forest City" real estate project of Country Garden Holdings Group's Malaysian company in April this year. And this is only the beginning of Jianyan Group going abroad.
With the development of the "the Belt and Road" strategy, the overseas construction market will usher in a period of rapid development. Jianyan Group has recently become the pioneer of "going out" of Chinese building materials by virtue of its management advantages, technological advantages, product advantages and service advantages, actively adapting to the new normal, seizing the new opportunities of "the Belt and Road", actively promoting the strategy of "going out" and laying out overseas markets.
Seize the opportunity of the Belt and Road to expand the water reducing agent business
On April 25, 2015, Kezhijie Group's water reducer products successfully won the bid for the first construction project of the "Forest City" real estate project of Country Garden Holdings Group's Malaysian company.
& emsp; & emsp; The "Forest City" project will be located in the Johor Strait in the southwest of Johor Bahru through reclamation works, with a total area of 1,623 hectares. The project is expected to be completed in 30 years, with a total investment of 1 trillion yuan, which is the largest investment project of Country Garden Holdings Group and the largest real estate project in Malaysia so far. Kezhijie will take this bid as an opportunity to keep up with the progress of the project and cooperate with Country Garden Holdings and its construction company Tengyue Company to seek more opportunities for cooperation.
Set up a joint venture company to build a bridgehead in the Southeast Asian market
The Philippines is located in Southeast Asia and is an important area along the 21st Century Maritime Silk Road. In the process of realizing the integration of Asian connectivity, the investment in infrastructure construction in the areas involved in the Belt and Road is expected to increase significantly, and the corresponding market capacity growth of concrete water reducing agents should not be underestimated. On May 5, 2015, Kezhijie New Materials Group, a wholly-owned subsidiary of Jianyan Group, signed the Investment Cooperation Agreement with the Philippine First Tropicana Sun Development Inc. Kezhijie New Materials Group and First Tropicana Sun jointly invested 8.5 million pesos (about 1.183 million yuan) to establish a joint venture company.
The main business of the joint venture company is the research and development, production and sales of new admixture materials. The company's business scope is the research and development, production and sales of cement grinding AIDS and concrete admixtures. The joint venture company will use the technology and brand authorized by Kezhijie New Materials Group to produce and sell new admixture materials in the Philippines.
This layout in the Philippines is an important step for Jianyan Group to expand its overseas market, which is of great significance for expanding the market in the Philippines and even Southeast Asia, realizing the export of admixture products and expanding the company's brand awareness overseas.
Strengthen foreign exchanges and prepare for the Indian market
At the same time, Jianyan Group has set its sights on India, which is predicted by the industry to be the third largest construction market in the world in 2020. In May 2015, Kezhijie Group led a delegation to India to participate in the "2015 Mumbai Concrete Technology and Equipment Exhibition". During the exhibition, the products attracted the attention of the Indian local market, and Kezhijie also took this opportunity to actively communicate with the industry and potential customers, promote Kezhijie brand and seek cooperation opportunities.
As one of the major emerging countries in South Asia, India has strong economic growth and ambitious infrastructure investment plans, and is predicted to become the third largest construction market in the world by 2020. Kozhijie's action is undoubtedly of positive significance to the opening of the Indian and even South Asian markets, and is an important part of the overseas market layout of Jianyan Group's "the Belt and Road".
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