Market Supervision issued ten major cases of comprehensive rectification of "involution" competition in 2025, covering many fields from traditional manufacturing to platform economy, from product manufacturing to certification services.
"Strengthen law enforcement in key areas where" involution "competition is more prominent, and highlight the effectiveness of rectification through the investigation and handling of major typical cases." Zhao Chunlei, deputy director of the Competition Coordination Department of the General Administration of Market Supervision, introduced that the investigation and handling of these cases should first highlight the "strict" tone and strengthen law enforcement deterrence. Adhering to the "zero tolerance" attitude towards infringement, counterfeiting, quality violations, monopoly agreements and other illegal acts, whether it is high penalties, qualification revocation, or the whole chain of strikes, has highlighted the rigid constraints of supervision and effectively curbed vicious competition. The second is to run through the requirement of "quasi" and implement targeted governance. Closely linked to the manifestations of "involution" in different industries, from low price and low quality, false publicity to platform violations, certification failures, to achieve precise strikes, and effectively enhance the effectiveness of law enforcement. Third, we should pay attention to the coordination of "governance" and deepen the development of the system. Through a series of combined boxing such as case investigation, we can fundamentally curb the vicious circle of "bad money expelling good money", promote the extension of the governance chain, and promote the sustained improvement of the market competition ecology.
In the case of infringement of the exclusive right to use registered trademarks by "Putian Laila" chain enterprises, the market supervision department has successfully destroyed the concealed and large-scale systematic network of manufacturing and selling fake goods by organizing nationa l and cross-regional centralized law enforcement actions, effectively curbing the "involution" problem of low-price and vicious competition through infringement and counterfeiting in relevant industries. Promote the establishment of a healthy competitive ecosystem based on respecting intellectual property rights and encouraging innovation.
In the case of violation of compulsory product certification regulations and false publicity by Shenzhen Romas Technology Co., Ltd., Shenzhen Romas Technology Co., Ltd. commissioned the production and sale of Charging Treasure products without obtaining the compulsory certification certificate of relevant models of Charging Treasure, knowing that the capacity of some Charging Treasure batteries has declined, Shenzhen Romas Technology Co., Ltd. When the actual battery capacity is less than 10000mAh, it is still falsely labeled in the prominent position of the product. Market supervision departments shall investigate and punish enterprises'illegal acts of destroying fair competition in the market and harming consumers' rights and interests with "low-quality" products according to law, and transmit clear regulatory signals to rectify "involution" competition and guide the healthy and sustainable development of the industry.
In the monopoly agreement of dexamethasone sodium phosphate raw materials, the market supervision department imposed administrative penalties on the four enterprises involved in the case according to law, with a total fine of 362 million yuan, and for the first time imposed penalties on the natural person operators who organized the monopoly agreement, which effectively enhanced the deterrence of anti-monopoly law enforcement and protected the legitimate rights and interests of the people.
In the case of unconditionally approving the new joint venture between China Petroleum Group Jichai Power Co., Ltd. and Ningde Times New Energy Technology Co., Ltd. according to law, the market supervision department approved the relevant enterprises to implement the concentration of operators according to law, and to enhance their innovation ability through complementary advantages and technological progress, so as to help enterprises jump out of the homogenization competition. Send a positive policy signal.
It is reported that investment mergers and acquisitions are an important way for operators to achieve resource integration, complementary advantages and market clearance through market-oriented mechanism. The General Administration of Market Supervision strengthens the centralized examination of operators in important areas of "involution" competition such as automobiles, photovoltaics and lithium batteries, effectively supports enterprises to revitalize idle assets and improve operational efficiency through m & a in accordance with the law, and supports enterprises to get out of "involution" competition through M & a and reorganization. In 2025, 129 cases in related fields were concluded, including promoting technological synergy, realizing complementary advantages, optimizing the layout of production capacity, integrating regional resources, revitalizing idle production capacity, and promoting transformation and upgrading.
In the series of cases of false publicity and price fraud of Shanxi Laoge Commerce and Trade Co., Ltd., the market supervision department investigated and punished the illegal acts of improper promotion and marketing of commodities for the partners through the live broadcasting platform according to law, with a cumulative fine of 5.6 million yuan, effectively curbing the industry chaos of unfair competition through live broadcasting marketing.
In the case of illegal advertisements issued by Miaogu Golden Sticker (Xiamen) Pharmacy Co., Ltd., the market supervision department investigated and punished the parties according to law for using AI technology to fabricate the image of "non-hereditary inheritors" for false publicity, accompanied by illegal acts such as "brushing bills and speculating letters", which effectively cracked down on new illegal advertisements with new technical means and wide social hazards. It has curbed the market chaos of using illegal advertisements to carry out "involution" competition.
In the case of Hainan Huancheng Wire and Cable Co., Ltd. selling power cable products that do not meet the national standards, the market supervision department investigates and punishes the illegal acts of enterprises selling substandard products according to law, severely cracks down on the vicious competition by reducing quality and exchanging market share with sub-optimal products, and strictly adheres to the bottom line of quality and safety of key industrial products.
In the case of He Mou-mou's false publicity, the market supervision department investigated and dealt with the illegal acts of food through private marketing and the illegal transactions of tremolo platform traffic to the WeChat according to law, which demonstrated the determination of the market supervision department to crack down on the illegal acts of private marketing in the whole chain, and played an important role in rectifying the disorder of network marketing.
In the case of false publicity of Guangzhou Appreciation Information Technology Co., Ltd., while cracking down on a single live broadcasting room, the illegal acts of the private domain live broadcasting platform were investigated and dealt with, the source was cleaned up and rectified, the relevant subjects were deterred, the platform operators were warned to strengthen the main responsibility, the supervision of the operators in the platform was strengthened, and the legitimate rights and interests of consumers and the fair competitive market environment were safeguarded.
In the series of cases of certification institutions, the market supervision department carries out full coverage inspection on CCC designated certification institutions, revokes and suspends the qualifications of a number of institutions, and punishes a number of institutions and personnel, so as to prevent the vicious competition of "quality reduction and price reduction" caused by the failure of certification, and effectively safeguard the credibility and effectiveness of quality certification. On the 27th, the General Administration of Market Supervision issued ten major cases of comprehensive rectification of "involution" competition in 2025, covering many fields from traditional manufacturing to platform economy, from product manufacturing to certification services.
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