the work
in 2025 is to anchor strategic indicators and achieve leapfrog development of platform quality. The company adheres to the principle of strategic planning as a guide and key indicators as a guide to help the core business achieve the dual goals of scale growth and quality improvement. The target of "one profit and five rates" was overfulfilled, the bagged online rate increased by 17 percentage points year on year, the incremental customers accounted for 61% of the new delivery customers, and the value creation ability of the platform was continuously enhanced.
The second is to consolidate the operation guarantee and improve the user experience level. The platform business now covers 25 provinces in China, covering the main cement production and marketing areas, and the breadth and depth of the service network have been significantly enhanced. The company focuses on optimizing customer service experience and building a diversified and three-dimensional operation support system. With the help of refined operation measures such as points, gold coins and exclusive customer service, and with the two-round efficient communication mechanism based on "live IP + new media matrix", the user base has remained stable, the number of active customers has steadily increased, customer loyalty and participation have also shown a steady upward trend, with a comprehensive service rating rate of 99.6% and a satisfaction rate of 9.84 points.
Third, we should adhere to innovation drive and write a new chapter of high-quality development. The company insists on taking technological innovation as the driving force, and continuously promotes platform function iteration and experience optimization. The overall migration of the platform was successfully completed, and the system architecture was significantly upgraded. The project management system is becoming more and more perfect, and the acceptance rate of the project will reach 100% in 2024. At the same time, we will maintain the pace of product updates. In 2025, we will release 13 versions, deliver 30 new functions and more than 500 optimized functions, and launch core functions such as digital tickets, logistics monitoring and order consolidation, which have achieved remarkable results in transaction process optimization and user experience improvement.
Fourth, we should deepen regional cooperation, move forward steadily and work together for development. Through strengthening collaboration and professional training, the practical skills of the regional marketing team in platform operation have been significantly improved. Relying on customer visits and data accumulation, the platform keeps up with market trends, launches key functions such as regional pricing, and improves business adaptability. Under the leadership of Tianshan Material Marketing Department and Digital Department, the platform has established a unified service portal of "online sales + offline business". The development policy of "one system, two mechanisms and one entrance" has been established, and four unified frameworks of customer, payment, operation and overall style have been constructed. This marks a significant progress in the centralized management of customer resources and services, and effectively promotes the integrated development of the marketing system.
Fifth, Party building should lead development, strengthen the foundation and build a strong battle fortress. Improve the organizational structure of the Party, Labor and League, and strengthen the effectiveness of "a chess game". The talent structure of enterprises is characterized by youth and high educational background, leading the group by Party building and revitalizing the youth. Continuously promote the deep integration of Party building and operation, carry out thematic discussions on e-commerce platform to promote industrial digital transformation, and help business expansion. Regularly carry out the first topic learning and honesty education, set up the Party member integral system, quarterly star and other ways, give full play to the exemplary leading role of Party members in business fortification and technological innovation. Establish and improve the system, and constantly improve the management of wind control, recruitment and internal service. The working measures
for 2026 are guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, comprehensively implement the spirit and decision-making arrangements of the annual working conference of China Building Materials Group and Tianshan Materials, and focus on the strategic direction of the group's cultivation of the main digital service industry and the key work requirements of Tianshan Materials. Guided by the vision of "building a vertical trading and integrated service provider with strong influence in the cement industry in China" and the positioning of "Tianshan Material Digital Marketing Innovation and Management Center", we will fully implement the "1 + 3" development planning system and strive to promote the company's high-quality development to a new level.
First, high-quality Party building leads the work to be carried out with high quality. Continuously strengthen political leadership to ensure that the direction of enterprise development is highly consistent with the overall national planning. On this basis, efforts should be made to strengthen the construction of organizational system, give full play to the role of fighting fortress of Party branches and the vanguard and exemplary role of Party members, and enhance organizational cohesion and execution. Deeply promote the organic combination of Party building and business operation, through the implementation of the "double training" mechanism, train business backbone into Party members, train Party members into business backbone, and promote two-way empowerment. We will further strengthen the linkage mechanism between the effectiveness of Party building and performance appraisal, realize the co-deployment, co-implementation and co-appraisal of Party building and operation, and promote the high-quality development of enterprises.
Second, we should make good use of the toolbox of "addition, subtraction, multiplication and division" to solve practical problems encountered in development. "Addition" extension increment. Develop the incremental market, continuously expand the trading scale and market share of the platform, promote the healthy growth of the number of customers, and constantly enhance the influence and voice of the industry. "Subtraction" superior stock. Focus on system and process optimization, streamline redundant functions, continuously improve business processes and customer channel management, improve operational accuracy and execution efficiency, and further consolidate the foundation of endogenous growth. "Multiplication" grasps variables. We will actively explore new business models such as logistics distribution and tripartite stores, and promote the deep integration of new technologies such as artificial intelligence and big data with platforms. Give full play to the role of Hangzhou Branch as a regional fulcrum, accelerate the pace of digital and intelligent upgrading, actively lay out green and low-carbon service extensions, and make every effort to cultivate and develop the "second curve". "Division" strong quality. Firmly establish the bottom line thinking, continuously improve the internal control and compliance management system, and promote the full integration of compliance into business management. Through continuous optimization of internal management, dynamic adjustment and fine management and control can be realized, and the overall efficiency and sustainable development ability of enterprises can be effectively improved.
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