Cement Net Video: Mistaking the Market for Ability-Why Do Cement Enterprises That Used to "Lie Down and Earn Money" Now Suffer Huge Losses?

cement industry has staged a real "wealth roller coaster". Around

2019, the industry's profits reached 186.7 billion yuan, and even the old small line with a daily output of 2000 tons made a lot of money. However, many enterprises regard the market dividend as their own strength and make a fatal judgment that high profits will continue.

As a result, new lines were built after making money, and projects with a daily output of 5000 tons or more were launched. However, the turning point of demand far exceeded expectations-in 2025, the national cement production fell to 1.693 billion tons, a 15-year low, and the industry profits shrank from 186.7 billion yuan to about 30 billion yuan. Some new lines are idle when they are put into operation, and the debt is on top.

The key is that this is not a cyclical fluctuation. The era of real estate development has come to an end, the pull of infrastructure has weakened, and the demand is structural and long-term downward. Capacity built for "imaginary demand" may never reach full capacity.

Every business decision-maker should think about whether your production line is competitive after excluding the market dividend? The money earned by luck will eventually be lost by strength.