Set up a marketing company! Shanshui Cement implements "separation of production and marketing" in Shandong region

On January 17, Shanshui Group issued a letter of notification on the separation of production and marketing in Shandong Province, saying that since January 5, 2026, the operation mode of "separation of production and marketing" has been formally implemented in Shandong Province. Shandong Shanshui Cement Group Marketing Co., Ltd. (Hereinafter referred to as "Shanshui Group Marketing Company"), which is 100% owned by Shanshui Group, is fully responsible for customer docking, marketing and sales services in Shandong region.

Since January 18, all customer business contacts, order docking, service consultation and other matters are under the unified responsibility of Shanshui Group Marketing Company. Separation of

production and marketing is an important mode in the commercial field, which means that enterprises separate the production and sales links of products and undertake them separately by different subjects. This model improves efficiency through specialized division of labor, the production side can focus on R & D and manufacturing optimization, while the sales side focuses on marketing and customer maintenance. The core of the reform

of Shanshui Group is to set up a special marketing company. The notification letter clearly States that the newly established Shandong Shanshui Cement Group Marketing Co., Ltd. will be fully responsible for customer docking, marketing and sales services in Shandong region. This change means that the production units in Shandong region of Shanshui Group will focus more on product quality improvement and cost control in the future, while the sales companies will focus on market development and customer service. Under the system of separation of

production and marketing, production companies and sales companies become relatively independent business entities. This arrangement is convenient to improve their enthusiasm, especially to give full play to the enthusiasm and creativity of the sales system.

The cement industry is facing challenges such as overcapacity and declining demand. Shanshui Group's implementation of separation of production and marketing in Shandong region reflects the attempt of traditional manufacturing enterprises to seek breakthroughs through management innovation.