Recently, TCL Central announced that in the fourth quarter of 2025, TCL Solar, a subsidiary of TCL Central, formally joined the Middle East Solar Energy Industry Association (MESIA) and became an important member of the organization. It also said that the accession is a key strategic measure to further expand the photovoltaic market in the Middle East and North Africa .
MESIA is renowned throughout the Middle East as a central hub connecting government agencies, major power utilities, top project developers, financial institutions and leading edge technology providers. By becoming a member, TCL Solar has gained valuable qualifications to directly participate in regional industry standard discussions, policy dialogues and high-end business network activities, opening the door for insight into market trends and integration into the local industrial ecology.
At present, the Middle East region plays an increasingly important role in the global energy transformation pattern. With the unique sunshine resources and the firm "decarbonization" strategy of governments, the region is accelerating its transformation from a traditional energy base to a global leader in solar photovoltaic power generation . The huge bidding plan for power plants and the vision of zero-carbon cities together outline an emerging market full of vitality and huge demand. Choosing to join MESIA at this moment is to connect this historic process more closely and integrate the leading photovoltaic products and system solutions with the unique energy development blueprint in the Middle East.
Joining MESIA is not the end, but a starting point for a deeper level of localization. In the future, TCL Solar will more actively carry out technical exchanges and cooperation with local partners through the MESIA platform, and is committed to providing customized products and reliable services that can better adapt to the high temperature, strong irradiation and desert climate environment in the Middle East. TCL Solar's advanced technology is expected to be tested in the sunshine of the Arabian Peninsula and provide lasting and efficient support for the optimization of the local energy structure.
Looking ahead, TCL Solar looks forward to building mutual trust and win-win relationships with more industry colleagues, partners and customers with MESIA as the fulcrum. It aims to jointly promote the innovation and sustainable growth of the solar energy industry in the Middle East. It is believed that through unremitting technology cultivation and sincere localization cooperation, we can contribute a bright force from photovoltaic technology to this ancient and futuristic land. This hot land, which is being redefined by sunshine, has unlimited potential and is worth looking forward to in the future.
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