27, Shangfeng Cement announced that, in view of the expansion of the company's business structure from traditional cement to new materials, new energy, semiconductors and other emerging areas, the original name could not fully reflect the current business pattern and development direction. The company intends to change its Chinese name from "Gansu Shangfeng Cement Co., Ltd." To "Gansu Shangfeng Material Co., Ltd.".
In recent years, the leading enterprises in the cement industry have collectively set off a wave of renaming, from Huaxin Cement to Huaxin Building Materials, Shangfeng Cement to Shangfeng Materials, to Tianshan Stock and Huarun Cement to abandon the name of "cement" one after another, which seems to be just the removal of the word "cement" from the name. In fact, it is a clear signal for the industry to jump out of the single cement business and move towards diversified development in an all-round way.
For a long time, cement enterprises have given the impression to the outside world that they are mostly "single building materials manufacturers", focusing on cement production and sales. However, with the intensification of overcapacity in the industry, the deepening of the "double carbon" policy and the demand for upgrading the construction industry, the growth space of traditional cement business continues to narrow, and the transformation has become the consensus of the industry. Major enterprises are no longer confined to the main cement industry, but along the two paths of industrial chain extension and cross-border expansion to reconstruct the business layout. In the extension of the
industrial chain, enterprises have expanded to the upstream and downstream to build the advantages of the whole industrial chain. Huaxin Cement has developed into a global building materials group covering cement, concrete, aggregate, environmental protection, equipment manufacturing and other fields. Basic building materials, structural building materials, functional building materials and new materials, and the proportion of concrete, prefabricated buildings, artificial stone and other businesses has increased year by year. After the reorganization of Tianshan Stock Company, it has become a leading national enterprise in cement, commercial mixing and aggregate scale, and the integrity of the industrial chain has been continuously enhanced. In terms of
cross-border layout, new materials, new energy, semiconductors and other emerging areas have become the focus of transformation. Shangfeng Cement has clearly expanded to the fields of new materials, new energy and semiconductors, breaking through the boundaries of traditional building materials. Many enterprises in the industry have explored new silicon-based and calcium-based materials, laid out new energy projects such as photovoltaic and energy storage, and environmental protection businesses such as co-disposal of waste in cement kilns have become standard, and non-cement business has gradually become a new engine of profit growth. The renaming of
enterprises is the direct embodiment of business transformation. When the word "cement" can no longer cover multiple businesses such as aggregate, concrete, environmental protection and new materials, renaming has become a natural choice to adapt to development. This is not only the renewal of brand positioning, but also the firm determination of the industry to transform from "single cement manufacturing" to "integrated building materials service provider" and "new material technology enterprise". It is an irreversible trend for the cement industry to
bid farewell to the "cement" label and embrace diversified development. In the future, with the continuous breakthrough of technological innovation and the continuous optimization of industrial layout, cement enterprises will completely break the traditional cognition and achieve a new leap forward in high-quality development on new tracks such as green building materials, new materials and new energy.
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