Cement is a great cause, carrying the people's yearning for a better life, and laying a solid foundation for economic and social development. Over the past decades, China's cement industry has been developing continuously and making great progress, realizing the technological leap from shaft kiln to new dry process, completing the transformation from following to leading in the world, and becoming a basic industry with great international competitiveness in China. In the course of the vigorous development of the cement industry, a large number of dedicated outstanding figures have emerged, who have profoundly reshaped the development pattern of China's cement industry and injected strong impetus into the iterative upgrading of the industry. In the near future, China Cement Network will review the industry figures who have made outstanding contributions to China's cement industry from a third-party perspective.
Today, we bring Guo Wensan, former party secretary and chairman of Anhui Conch Group Co., Ltd.
In the historical process of the centennial journey of cement, along with the pace of reform and opening up, such a person appeared: he led the enterprise to pioneer the construction of a new dry process production line with low investment. Construction of China's first 5000t/d new dry process localization demonstration line, the first 10000t/d new dry process line, the first 12000t/d new dry process line, and the establishment of China's first low-temperature waste heat power generation project.. Guo Wensan graduated from the Department of Building Materials of Tongji University in Shanghai https://price.ccement.com/brandnewslist-1-1000026.1978
. Two years later, he joined Ningguo Cement Plant, the predecessor of Conch. In 1993, Guo Wensan was appointed as the director of Ningguo Cement Plant. Since 1997, he has successively served as the chairman, general manager and party secretary of Anhui Conch Group Co., Ltd., and the chairman of Anhui Conch Cement Co., Ltd.; he resigned in November 2015. Under his leadership, "World Cement Looks at China, China Cement Looks at Conch" is well-known all over the country.
1. Establishment of Conch Group, the first step
in cross-regional and cross-industry development In 1993, two things happened, which completely changed the "life" of Ningguo Cement Plant. In June
1993, Guo Wensan was appointed by the Anhui Provincial People's Government as the director of Ningguo Cement Plant. In November 1993, the Third Plenary Session of the Fourteenth Central Committee of the Communist Party of China decided on the framework of establishing a socialist market economy, which brought about major changes in the production and operation of enterprises. The establishment of the
socialist market economy framework and Guo Wensan's appointment became an important turning point in the development of Ningguo Cement Plant. In the early stage of the development
of Ningguo Cement Plant, there was a tendency of blind investment. After Guo Wensan took office, he immediately began to clean up ineffective investment, minimize investment losses and reverse the tendency of blind investment. Guo Wensan not only controlled the money of the enterprise, but also boldly asked "outside" for money. After the Fourteenth National Congress, the market economic system was gradually established and perfected, and it was proposed that enterprises should not only obtain funds from operation, but also from the capital market.
At that time, Guo Wensan realized that the sooner he understood the policy, the sooner the enterprise would benefit. So, as soon as he took office, he went to the Anhui provincial government to study the possibility of utilizing foreign capital. Research on joint venture mode, selection of partners, asset evaluation.. Guo Wensan focused on production while "crossing the river by feeling the stones." After more than a year of preparation and negotiations with all parties, Anhui Conch Cement, a Sino-foreign joint venture, was formally established in January 1995, with foreign capital of 25 million US dollars in cash for technological transformation.
In 1994, Guo Wensan first put forward the strategy of "being prepared for danger in times of peace, diversified economy, and going out of the valley", which attracted a lot of discussion, but eventually unified the thinking and understanding, and then settled in Wuhu, and began development strategy of "one industry as the main industry, diversified economy, cross-regional and cross-industry".
With the progress of enterprise merger and cross-industry operation, the management system of Ningguo Cement Plant obviously does not adapt to the new situation of development. In August 1996, the Anhui Provincial Government officially announced the approval of the establishment of Anhui Conch Group Co., Ltd. and announced the granting of the right to operate state-owned assets. Subsequently, Guo Wensan was appointed Chairman and General Manager of the Company. The establishment of Conch Group can be regarded as a new milestone and a new starting point for Conch people. The reason
why Conch Cement is highly recognized by the industry is that, in addition to its long-term leading sales and profits, there are two main points: First, the success of Conch has accelerated the development of the new dry process cement industry. The investment per ton of domestic cement has been reduced from 1000 yuan to about 300 yuan, which makes the investment and return of the cement industry reasonable. Second, the whole industry shares the technological progress of conch. In April
1995, Ningguo Cement Plant uses its own accumulated funds and foreign capital to start construction with a daily output of 2000 tons. Href = "https://price.ccement.com/Price_list-1-s0-e0-p0-c0-k100059-b0. the total investment of the project 3.
It can be said that under the leadership of Guo Wensan, Conch Group has accelerated the development of new dry process cement in China and led the cement industry technology in China to reach the world's first-class level. In September 1997, in order to improve the modern enterprise management system and realize the integration of management with international standards, the fledgling Conch Group initiated the establishment of Anhui Conch Cement Co., Ltd. and successfully listed in Hong Kong in October 1997. It pioneered the overseas listing of Chinese cement enterprises and opened a historic voyage. 4. Initiating the "T-shaped" strategy The cornerstone of Conch's development strategy In the development of Conch Cement, the "T-shaped" strategy is an important factor that has to be mentioned, which is also the crystallization of the collective wisdom of the relevant state departments and the Conch leadership headed by Guo Wensan. The so-called "T-shaped" strategy is a development strategy to connect Conch's clinker base with the coastal and riverside markets with the strongest demand for cement in East China through the Yangtze River waterway and the eastern coastline. Since then, Conch has replicated this strategy in the Guangdong and Guangxi markets, forming a "small T-shaped" layout in the South China market. Guo Wensan said that the cement industry is a typical "survival of the fittest" industry, and the eastern and southern parts of the company have adopted the "T-shaped" strategy and the "large-scale clinker base" strategy in combination with the characteristics of the regional market. As early as the late 1990s, Guo Wensan put forward the "T-shaped strategy", taking Wuhu as the center, building semi-finished clinker bases along the Yangtze River and coastal areas where there are mining resources, and establishing grinding stations where there are no resources but markets, effectively linking the market with resources through the Yangtze River, thus greatly reducing costs. In such a large investment industry as cement, mergers and acquisitions are the most effective way to expand. In the early stage of "T-shaped strategy", Guo Wensan hoped to become bigger through mergers and acquisitions, but after all, they were only a local state-owned enterprise. Therefore, conch not only mergers and acquisitions are not smooth, but also suffered losses from "merger". If the reorganization fails, Conch will continue to expand its territory through large-scale investment and small-scale mergers and acquisitions. Self-built factories are undoubtedly more conducive to control, and Guo Wensan can fully replicate the management to each factory area. Conch's quality control management in the industry is known for its strict, its mill every two hours to take a sample test, at any time to grasp the quality situation, every factory is the same. Such a high degree of branding and unification is unique in the global cement industry, and its high quality, as always, has laid the foundation of "world cement looks at China, Chinese cement looks at conch". https://img7.ccement.com/richtext/img/4llavleba751654500102157. Indonesia is the first stop for Conch Cement to go abroad. It has laid a solid pace for the whole internationalization strategy. Since then, the team led by Guo Wensan has repeatedly conducted field visits to limestone mines, waterways and coal mines, visited cement sales points and contacted senior Indonesian officials to get a detailed understanding of limestone resources, raw materials, plant sites, wharfs, road traffic and cement markets, so as to transform the "going out" strategy at the national level into the enterprise strategy. In September 2013, the "the Belt and Road" initiative was put forward, and Guo Wensan said that under the guidance of a series of national policies such as "the Belt and Road", China's cement industry will usher in a new major overseas development opportunity. From Ningguo Cement Plant to Conch Group, then to A + H "Conch Cement", from a corner of Anhui to "China Cement Looks at Conch", then to deep overseas, from the "T-shaped strategy" conch model of the Yangtze River Delta to the development of South China and even the national market.. Under the strong leadership of Guo Wensan, Conch has not only led the development trend of new dry-process cement in China and even in the world, but also established its leading position in the cement industry in China and even in the world. Guo Wensan is also praised as one of the greatest cement entrepreneurs in the industry.
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