On April 11, the "2026 China ESG Festival" sponsored by the Central Radio and Television Station was officially broadcast on CCTV Financial Channel. As the representative of "China ESG Model Enterprise" and "Annual Breakthrough Enterprise", Li Zhenguo, the founder and chief technology officer of Longji Green Energy, appeared at the grand ceremony with Longji BC technology products, a token of "one side of the soil and water". It also faces the current situation of "involution" in the photovoltaic industry and gives the thoughts and answers from Longji.

From Brazil to Malawi: Let the sun shine into every corner
"Longji has always believed that technological innovation will promote energy equity ." Li Zhenguo made it clear in his speech.
He shared the story of Longji's ESG practice around the world: In Brazil, through photovoltaic green technology, Longji helped poor community residents install distributed photovoltaic systems, provided green power for displaced indigenous people, and also provided technical training, so that the sun not only lit up life, but also gave people the skills to change their lives; In Malawi, Africa, Longi's green power helps rural children use cheap and convenient electricity to open books and receive education under the light.

"In every corner of the world, Longji has been working hard to implement the sustainable development concept of affordable clean energy for all." Li Zhenguo said, "We are proving that China's photovoltaic industry brings not only clean electricity, but also fair development opportunities.". This is a warm answer to our global sustainable future.
"One side of the soil and water" token: green energy
in Longji BC products, then, how to awaken and stimulate the ESG gene in the photovoltaic industry, while reshaping a healthy, sustainable development of the new industry ecology? The answer may lie in the token of "one side of the soil and water".
In this grand ceremony, the token of "one side of water and soil" brought by Li Zhenguo is Longji BC battery, which has won the recognition and trust of customers with its characteristics and advantages of green, low carbon, high conversion efficiency, high income, beautiful appearance and strong safety. At a time when the industry is deeply in the imbalance between supply and demand, this battery has been given a different meaning.
Faced with the dilemma, Li Zhenguo cast his eyes on the BC battery products in his hands, and calculated a "green power account" on the spot: "We produce this battery, starting from the ore, through industrial silicon, polysilicon, pulling rods, slicing, to make batteries and components . A total of 2 kilowatt-hours of electricity are consumed. But this component can generate 235 kilowatt-hours of electricity in its 30-year life cycle, which is more than 100 times the amplification capacity, and it is green electricity.
He further explained the green added value of BC products: "Because its conversion efficiency is 5% to 6% higher than normal.". According to the current scale of installing 1 terawatt photovoltaic in our country, it can save 1000 square kilometers of land on the whole. To support the energy transformation , a larger scale is needed, with at least 10 terawatts of components installed, which can save 10000 square kilometers of land.
A small battery carries the way to break the situation from the quagmire of "price war" to "value competition". In

the past two years, the technology iteration of photovoltaic industry has been accelerating and new products have emerged in an endless stream, but the pressure of "involution" in the industry has not been fundamentally alleviated, but has become more severe in some dimensions.
In this regard, Li Zhenguo pointed out: "Anti-involution, we must rely on technological innovation to go ahead, of course, we need another dimension of support."
Li Zhenguo emphasized that technological innovation should not only be "done", but also "protected" . Only by building barriers while leading by technology, can enterprises cross the cycle and help the industry out of the haze.
He further elaborated on the four moats built by Longji in the process of technological innovation: " The first moat is the elaborate layout of intellectual property rights, that is, patents.". This is a moat with the strongest legal effect and the longest time limit. The second moat is collaborative innovation and exclusive supply with core suppliers; The third moat is a key thing that experts can understand at a glance, and it is necessary to carry out confidential design on their own production lines; the last line of defense is to protect the core technicians well.
Li Zhenguo said: "Under the guidance of ESG concept, we must firmly take the path of innovation, while promoting more stringent regulatory standards.". In this way, it is just around the corner for the industry to get out of the haze.
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