Xi Jinping emphasized that "we should thoroughly rectify the" involution "competition and create a good market ecology". This year's "Report on the Work of the Government" put forward that "we should strengthen anti-monopoly and anti-unfair competition, strengthen the rigid constraints of fair competition review, and comprehensively use such means as capacity regulation, standard guidance, price law enforcement and quality supervision to thoroughly rectify the" involution "competition. Market supervision departments should resolutely implement the decision-making and deployment of the Party Central Committee and the State Council, adhere to the concept of system and the rule of law, constantly explore effective measures to rectify the "involution" competition in practice, and strive to promote the formation of a market order of high quality, high price and benign competition, so as to promote the upgrading of industrial quality and promote high-quality development. Contribute to greater market supervision.
Deeply understanding the great significance
of thoroughly rectifying the "involution" competition is an inevitable requirement for the implementation of the Party Central Committee's major decision-making and deployment to speed up the construction of a unified national market and promote high-quality development. It is of great and far-reaching significance to guide the market competition from "competing for price" to "competing for quality and innovation", and to break through the key blockages that restrict the quality and efficiency of the real economy and the smooth domestic circulation.
Fully stimulate the inherent requirements of the vitality of all kinds of business entities. At present, the "involution" competition makes some enterprises fall into the dilemma of low price and low profit, the investment in innovation is compressed, the transformation space is crowded out, and the market vitality is easy to decline in the disorderly internal friction. In view of the vicious circle of "weaker and weaker", we must rectify it according to law, resolutely curb the disorderly competition at low prices, effectively stimulate the endogenous motive force of enterprises daring to invest, innovate and expand the market, let the trustworthy, high-quality and innovators stand out, and make all kinds of business entities compete for development on a fair and orderly stage. It is an urgent need to upgrade the quality of the
industry. Building a modern industrial system and realizing the overall leap of the industrial system is an important strategic task during the "15th Five-Year Plan" period. "Involution" competition makes some industries fall into the extensive competition quagmire of "competing for scale and share", where excess capacity and innovative fatigue coexist, and a large number of resources are locked in low-end links. In view of the low-end lock-in dilemma, we must guide resources to concentrate on high-efficiency, high-quality and high-value-added areas by means of marketization and legalization, make room for the development of new technologies, new models and new formats, promote the industrial system to leap to high-end, intelligent and green, and provide solid industrial support for accelerating the formation of new quality productivity. It is an important measure to
build a strong domestic market foundation. Forming a strong domestic market is an important support for building a new development pattern. At present, the "involution" competition in some industries is seemingly low-price and low-quality internal friction, while the deep-seated crux is closely intertwined with local protection and market segmentation. Some local regulations have created various explicit and implicit barriers, distorted market signals, and reduced the scale effect and competitive vitality of the domestic market. In view of the improper interference of administrative power in the operation of the market, we must take effective measures to regulate it, resolutely break down the blockages that hinder the construction of a unified national market, and transform the advantages of a super-large-scale market into a powerful momentum for development. The strategic choice of
shaping the new advantages of international competition and cooperation. At present, Chinese enterprises are facing an unprecedented period of strategic opportunities to go to sea, but some industries also have a tendency of "involution and externalization". Some enterprises extend the low-end competition strategy of homogenization and price competition to the international market, which not only reduces their own profit margins, but also easily leads to trade frictions and impacts the overall image of Made-in-China. In view of the problem of "internalization and externalization", we must cut off the external transmission chain of low quality and low price from the source, prevent disorderly going to sea and vicious bidding, and guide enterprises to build new international competitive advantages with technology, quality and brand.
At present, through the joint efforts of all parties, the effect of rectifying the "involution" competition is constantly emerging, and the competition ecology of key industries continues to improve, but the problem of "involution" competition in some industries is still prominent, and new variants and recessive operations have emerged in some fields. It is easy to trigger a new round of risks. The means of
"involution" form are more concealed and complex. Some enterprises use more covert means of price reduction in disguised form to transfer cost pressure to the upstream and downstream of the industrial chain by extending the account period, reducing supplier profits, increasing rebate assessment, and strengthening channel control. In order to keep profits, some enterprises take measures such as quality reduction and allocation reduction to "recessive cost reduction", so that related risks are transmitted to product quality, performance quality, after-sales quality, etc; Some platforms have reduced the proportion of explicit extraction, but the means of "implicit extraction" are being renovated, through bundling promotions, traffic tilt, algorithm sorting and other ways, to transfer their operating costs and risks outward, disrupting the order of market competition. There are deviations in the role of
trade associations and chambers of commerce. The key for industry organizations to guide healthy competition among enterprises is to draw a clear line between legal self-discipline and illegal monopoly. "Anti-involution" is not "anti-competition", but a vicious competition that violates the law, destroys the order of market economy and damages the development of high quality. Some trade associations misinterpret the original intention of "anti-involution" governance, in the name of resolving excess capacity, industry group heating, enterprise compliance and self-discipline, to implement price alliance, market segmentation and capacity coordination. "Anti-involution" must be carried out on the track of the rule of law, and no trade association or business entity can monopolize in the name of "anti-involution" and exceed the legal bottom line of fair competition.
In addition, driven by the development inertia of "comparing policies, subsidies and resources", some local governments "deform" the implementation of national industrial policies, alienate government investment funds into disguised subsidies, and fall into a new misunderstanding of "replacing subsidies with investment". Some "zombie enterprises" that should have withdrawn from the market are still standing with the support of local financial institutions; some local industrial parks are "one side of a thousand parks", piling up hot spots; some local investment scale, number of projects, tax source increment and other orientations still exist, resulting in enterprises blindly expanding production, competing for projects and competing for subsidies.
Promoting in-depth rectification of "involution" competition to achieve greater results
is not only a tough battle, but also a protracted battle. Market supervision departments should conscientiously implement the decision-making and deployment of the Party Central Committee and the State Council, adhere to the rule of law, make good use of the "toolbox" of law, play a good "combination boxing" of supervision, effectively purify the market competition ecology, and accelerate the formation of a market order of high quality, high price and benign competition.
Improve the system of regulating "involution". We will accelerate the revision of the Price Law, improve the supporting rules for industry cost investigation and the suppression of low-price dumping, promote the amendment of the E-commerce Law, clarify the main responsibilities of enterprises on various platforms in accordance with the law, and accelerate the improvement of governance rules for emerging areas and new monopolistic practices, so as to better protect the legitimate rights and interests of all parties. We will improve quality and safety risk management, supervision and spot checks, defect recall and other systems, revise the implementation rules of compulsory certification for key products such as automobiles and charging treasures, continuously enrich policies and measures on quality brand buil ding and product quality classification, and promote the improvement of product and service quality in key industries. Punish the illegal acts of "involution"
according to law. We will carry out special actions to crack down on low-quality and low-price, anti-monopoly law enforcement and enterprise protection, strengthen the investigation and punishment of monopoly cases in key areas, and intensify efforts to rectify such acts as "one price" and "second price" to create the illusion of low prices and mislead consumers. Carry out cost investigation and price inspection according to law, and strictly deal with enterprises that take the lead in ultra-low price bidding and illegal dumping. We will intensify product quality supervision and spot checks, increase the proportion of spot checks in key areas, and resolutely rectify the problems of poor quality, counterfeiting and selling. We will strengthen spot checks on the validity of compulsory certification and supervision and inspection by certification practitioners, carry out joint law enforcement actions on "cracking down on fake products and clearing up sources" in the traditional craft market and comprehensive management of "small, scattered and weak" inspection and testing institutions, and vigorously rectify the industry chaos.
Grasp the comprehensive management of platform "involution". Investigate and punish platform enterprises according to law by using search ranking, user evaluation, algorithm control, traffic restriction and other means to force or disguise operators in the platform to sell goods at prices below cost, vigorously rectify false lists, false evaluation of network evaluation, illegal advertising and other issues, and continue to standardize the promotion and subsidy behavior of takeaway platforms. We will urge the implementation of the Rules of Price Conduct for Internet Platforms, and investigate and punish price fraud such as price increases followed by discounts and false price comparisons according to law. Investigate and handle monopoly cases in the field of platform economy according to law, and strengthen the examination of concentration of operators. We will carry out special actions to implement the verification and registration obligations of businesses stationed on online trading platforms, and rectify outstanding problems such as the failure of platforms to fulfill their legal obligations.
Standardize the economic promotion behavior of local governments. Revise the Measures for the Implementation of the Regulations on Fair Competition Review, further improve the rules and mechanisms for review, and strengthen supervision and restraint such as reporting, spot checks and supervision. To organize and carry out special actions to break down the blockages that hinder the unification of the market and fair competition, focusing on rectifying the typical problems that hinder the fair access and self-management of enterprises, restrict the free flow of commodity elements, diffe rent internal and external qualification identification, improper implementation of credit evaluation and setting up hidden barriers to bidding, and comprehensively use law enforcement interviews, administrative suggestions and conduct. Investigate and handle a number of major cases in accordance with the law, promote the abolition and revision of a number of policies and measures that hinder the unification of the market and fair competition, publicly expose a number of typical cases, and accelerate the introduction of a number of institutional mechanisms.
Support enterprises to improve the level of healthy competition. Strengthen competition and compliance services to help enterprises, promote trade associations to strengthen self-discipline according to law, and guide enterprises to deal with major overseas anti-monopoly risks. We will improve the normal communication mechanism between government and enterprises, and hold a fair competition policy publicity week and a national fair competition conference. Give full play to the role of quality support and standard guidance, carry out in-depth actions to strengthen the quality chain of key industrial chains such as brain-computer interface, establish a mechanism for internal notification and external disclosure of quality information, accelerate the issuance of national standards in key areas, carry out in-depth projects for internationalization of standards, and promote the upgrading of product and service quality in a multi-pronged manner.
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