General Administration of Market Supervision: Deeply Rectify "Involution" Competition and Regulate Price Competition Behavior

7, the General Administration of Market Supervision held a special press conference on the in-depth rectification of "involution" competition in the first half of 2026. Wang Jiheng, deputy director of the Price Supervision and Competition Bureau of the General Administration of

Market Supervision, said that since this year, the General Administration of Market Supervision has implemented the decision-making and deployment of the Party Central Committee and the State Council, focusing on the industries with prominent problems of "involution" competition, playing a "combination punch" in price and anti-unfair competition supervision and law enforcement, and promoting enterprises from "price" to "quality". Change.

On the one hand, we should improve the system of rules and regulations and consolidate the legal basis for the in-depth rectification of "involution" competition. We will continue to promote the revision of the Price Law, study and revise the Provisions on the Suppression of Low-price Dumping, guide relevant trade associations to formulate cost calculation group standards, and promote the formation of a "1 + 1 + N" legal system for the regulation of low-price dumping. The Circular of the General Administration of Market Supervision on Further Implementing the Anti-Unfair Competition Law of the People's Republic of China was issued to guide the society to accurately understand the spirit of law revision and promote the effective implementation of the law. Publish the Guidelines on Price Behavior Compliance in the Automobile Industry, publicly solicit opinions on the Interim Provisions on the Implementation of the Price Supervisor System (Draft for Opinions), guide enterprises to operate in accordance with the law and actively regulate competition.

On the other hand, we should strengthen supervision and law enforcement, and crack down on low-price and disorderly competition. Special law enforcement actions against unfair competition in 2026 were deployed, focusing on key areas to strictly investigate illegal acts such as false publicity, network "mutual blackening", "mutual trampling" and commercial defamation, and a number of typical cases were settled to form a powerful deterrent. In the first half of this year, 11465 cases of unfair competition were investigated and dealt with nationwide, including 2005 cases of false publicity and commercial defamation on the Internet. To deploy and carry out special actions to combat inferior and low prices, focusing on industries closely related to the production activities of business entities, directly affecting the consumption experience of the people and highlighting the problem of "involution" competition, we will resolutely crack down on malicious low prices and disorderly competition by means of price law enforcement, quality supervision and standard guidance, and resolutely rectify inferior quality. Speed up the construction of a long-term regulatory mechanism to prevent the problem of low quality and low price.

In the next step, the General Administration of Market Supervision will attach equal importance to the regulation of supervision and the promotion of development, make sustained efforts to thoroughly rectify the "involution" competition, strengthen supervision and law enforcement, improve the long-term mechanism, standardize price competition, safeguard the vital interests of the people, and promote the formation of a market order of high quality, high price and benign competition.