At present, the global energy transformation is accelerating, and the energy storage industry is also ushering in a high demand growth cycle. With the continuous deepening of market competition, industry competition has gradually upgraded from a single hardware parameter competition to a multi-dimensional competition such as scenario and differentiation, and many industry leaders with differentiated development have emerged.
On June 4, at the SNEC Photovoltaic Conference in 2026, the Digital New Energy DataBM. Com interviewed Qin Hui, Director of Research and Development of Shenzhen Songsheng Innovation Technology Co., Ltd . They exchanged views on issues related to highlight products, differentiated competition and future development layout. The collective appearance of the
three core new products focuses on the application
of the whole scene. According to the public information, Songsheng Innovation is a holding subsidiary of Songsheng Co., Ltd., an LED power supply enterprise. Relying on the accumulation and precipitation of the parent company in the field of power supply research and development for more than ten years, Songsheng Innovation entered the energy storage PCS track in January 2022, focusing on the research and development, production and sales of energy storage inverters, and has built an intelligent production base of more than 70000 square meters.
At present, Songsheng Innovation has obtained a number of science and technology innovation qualifications such as state-level high-tech enterprises, CSA, T T V South Germany North America authoritative certification, and has a number of inverter core patents, covering 1 kW to 500 kW, widely used in residential, industrial and commercial (C & & I) and micro-grid scenarios.
According to Qin Hui, in this SNEC exhibition , Songsheng Innovation appeared with three new energy storage inverter products, covering the whole scene of household use and industry and commerce.
Among them, 29.9 ~ 60 kW high-voltage models are used to cultivate industrial and commercial energy storage scenarios, optimize system operation efficiency, and help customers improve power efficiency; 20 ~ 30 kW three-phase high-voltage new models are used to precisely lay out high cost-effective household storage and small and micro industrial and commercial storage tracks to adapt to small-scale multiple energy storage demand scenarios; The 8-24 kW three-phase low-voltage hybrid inverter is built according to the European standard system, which is suitable for the application scenarios of large-scale household storage and light industrial and commercial storage in the energy storage markets of Europe, Asia, Africa and Latin America.
The most noteworthy is the new generation of 80 ~ 150 kW industrial and commercial hybrid energy storage inverters exhibited by Songsheng Innovation. The product is equipped with silicon carbide and magnetic integration technology, which can reduce consumption efficiently and reduce the weight of the whole machine by 30% compared with the same period last year. It is also equipped with dual battery port design, and the current can reach 400 A, which helps industrial and commercial energy storage projects achieve the goal of reducing costs and increasing efficiency.
It can be said that Songsheng's innovative products on display at this exhibition cover the needs of many sub-scenarios at home and abroad, forming a product system with high and low collocation and continuous power.
In recent years, the heat of energy storage track has continued to rise. In addition to the accelerated expansion of production of traditional energy storage enterprises, many cross-border players from other industries are also competing to enter the market, and the market competition is becoming increasingly fierce. In this context, how can Songsheng Innovation, which has only been established for four years, "stand out"?
In this regard, Qin Hui dismantled the four "bottom cards" of Songsheng Innovation Base Track to the Digital New Energy DataBM. Com.
The first is to focus on the energy storage track. As the "second growth curve" of the group, Songsheng Innovation takes the core development direction of "professional focus on energy storage inverter R & D and manufacturing", concentrates its resources on the energy storage inverter track, cultivates the whole scene R & D of energy storage inverter, and specializes in it;
Secondly, capability migration , Songsheng Innovation Parent Company Songsheng Co., Ltd. is one of the leading enterprises in the field of deep ploughing led driving power supply, which has accumulated mature experience and resources in power reliability design, production, supply chain management and other aspects for more than ten years, and can perfectly migrate the business of energy extraction inverter. It has laid a solid foundation for Songsheng's innovation.
Third, it adheres to the open ecology . Different from the mode of most energy storage inverter manufacturers binding their own batteries, Songsheng adheres to the open route of wide voltage, multi-communication and multi-brand compatibility. It does not bind batteries and adapts to the stock system;
Finally, the dual-track parallel development strategy of ODM and private brand is adopted, which not only takes into account the ODM customization needs of global users for standardized products, continuously polishes the product platform, dilutes the investment cost of R & D and production line, but also wins the initiative in the long-term value precipitation and market pricing power of private brand.
The three major goals are to build a world-renowned energy storage inverter brand
. Although it has only been more than four years since it formally entered the energy storage track, Songsheng Innovation has come out of a unique development path. Talking about the development in the next three to five years, Qin Hui said that Songsheng Innovation will always take root in the energy storage track, and use "three modernizations" to summarize the company's vision and objectives:
Market globalization: In the next three years, Songsheng Innovation will anchor the global development orientation and cultivate emerging markets. Steadily develop standardized high-end energy storage projects in European and American markets;
Technology leadership: continue to maintain the pace of increasing R & D investment in technology, and firmly promote the R & D iteration of the underlying core technology. Synchronous key layout of AI intelligent dispatching, VPP virtual power plant , next generation EMS products and other cutting-edge technology reserve layout;
Brand internationalization: Relying on the localized operation layout in overseas markets, Songsheng Innovation will also steadily improve the professional reputation and recognition of energy storage inverter products in the global market, and strive to build a world-renowned energy storage inverter brand.
"We have always been down-to-earth and focused on long-term value, and hope to work with global partners to promote the transformation of green energy." Qin Hui concluded.
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