6, 2025 to February 8, 2025, China United Cement Marketing Department and Commercial Mixing Management Department 2025 Marketing Work Conference was successfully held in Jining University. China United Cement President Wang Kedong, Vice Presidents Yin Qunhao, Liu Xueqing and Ma Junlei attended the meeting. Ma Chi, General Manager of China United Cement Marketing Department and Commercial Mixing Management Department, made a work report entitled "Hand in Hand to Overcome Difficulties, Establish Innovation and Advance, Fully Play the Role of the First Profit Source and Strive to Write a New Chapter of High-quality Development". The meeting was chaired by Liu Xueqing, Vice President of China United Cement. In his work report,
Ma Chi reviewed the main work completed in 2024, pointing out that the overall volume and price of the cement industry fell in 2024, and the industry's profits fell sharply. Faced with many difficulties, under the strong leadership of the company, the marketing department and the mixed management department strictly implement the "3633" action plan and the strategic goal of "the year of high-quality development", insist on both internal and external repairs, strict management, reform and innovation, overcome many difficulties such as market downturn and lack of confidence in the industry, and strive to achieve the goal. Good results have been achieved.
In his report, he pointed out the problems and shortcomings in the work in 2024, analyzed the industry situation in 2025, clarified the marketing responsibility of "starting is sprinting, pricing is operating", and deployed the key work in 2025.
Wang Kedong fully affirmed the achievements of China's joint cement market in 2024, commented on and analyzed the completion of the three major plates of cement, commercial mixing and aggregate, and the existing problems. The following work requirements are put forward for the work of China United Cement in 2025:
First, marketing should play a leading role, twist all aspects of resources into a rope, analyze the market situation thoroughly, consider as a whole, implement differently, allocate resources by market, and concentrate all efforts on the first profit source.
The second is to strengthen the construction of unified marketing platform for clinker , to control clinker by peak staggering production, to control the market by overall planning of clinker, and to control the flow direction by benefit sharing.
The third is to ensure the maximization of the interests of the industry and ensure that the overall pattern of China United Cement remains unchanged.
Fourthly, we should further sort out the positioning, discourse power and strategic intentions of each market and each point, and improve the management level by one district and one policy.
Fifth, we should further enhance business thinking and financial thinking, strengthen fine management, and enhance wind control awareness and management means.
China United Cement Marketing Department, Commercial Mixing Management Department, General Manager of each enterprise, person in charge of commercial mixing and deputy manager of sales department of each regional marketing center, totaling more than 150 people, discussed in groups the problems existing in the market and enterprises in 2024 and the issues of production and marketing convergence and market development in 2025.
