In recent years, in the context of the continuous decline in the output of the domestic cement industry, the market share of Conch Cement has stepped out of a rising curve against the trend.
"Profit is the purpose, share is the foundation" is an important business idea of Conch Cement, and a reasonable market share is the basis for the development of the company. Since the industry entered the downward period
in 2022, Conch Cement has actively adjusted its business strategy, reversed the decline in market share, and achieved a rebound year by year. In the
first half of this year, Conch focused on the annual target tasks, strengthened the construction of terminal markets, promoted the integration of high-value regions, and outperformed the industry as a whole in cement sales, with a market share of about 14%, which continued to increase compared with 2024.
Figure: Conch Cement's market share has steadily increased
Data source: Cement Big Data (https://data.ccement.com/)
In response to the work plan for the second half of the year, Conch Cement said that it would strengthen the study and judgment of the relationship between supply and demand in the market. Implement the marketing strategy of "one district, one enterprise, one policy, differential policy", implement the policy requirements of "anti-involution", and actively respond to industry self-discipline; And actively promote the "cement +" integrated sales , through optimizing sales services, providing systematic solutions and other ways to enhance the advantages of non-price competitive means, to create the preferred brand of customers.
In addition, we will seize the opportunity of market integration in the domestic cement industry and seek opportunities for mergers and acquisitions from the perspective of improving the layout of the main industry and enhancing market control.
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