the "14th Five-Year Plan" period, China's cement demand broke the platform period and entered the downward period, and the industry has undergone profound changes. Huaxin Building Materials realized this earlier and actively carried out strategic planning. On the one hand, it spares no effort to explore overseas markets and extend the industrial chain to effectively hedge the adverse impact of the downturn in the domestic market; on the other hand, it focuses on the "double carbon" goal, vigorously carries out technology research and development and develops the environmental protection industry, and has made remarkable achievements in energy conservation, carbon reduction and green development. The purpose of this paper is to sort out the development context of Huaxin Building Materials in the "14th Five-Year Plan" period, analyze how leading enterprises make strategic choices and transformation in the downturn period of the industry, so as to obtain the driving force for sustainable development, and provide reference for the industry to get out of the predicament and move towards high-quality development.
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