Tianshan Material Holds 2025 Cement Business Marketing Work Conference

On April 25, Tianshan Material held the 2025 Cement Business Marketing Work Conference. Zhao Xinjun, Party Secretary and Chairman of the Board, Man Gaopeng, Deputy Party Secretary and President, Liu Zonghu, Party Member and Vice President, and Wang Chen, Party Member and Secretary of the Discipline Inspection Commission, attended the meeting and made speeches.

Zhao Xinjun fully affirmed the achievements of marketing work in the first quarter of 2025, pointed out the problems and shortcomings in marketing management, analyzed the opportunities and challenges faced by the current market situation, and put forward five work requirements:

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second is to anchor the target, plan ahead and take the initiative to actively promote the implementation of various measures;

the third is to implement policies in different areas, coordinate scheduling and coordinate the upper and lower levels, so as to continuously improve the accuracy of market strategies;

The fourth is to adhere to value marketing and promote international high-quality development;

the fifth is to strengthen learning and training and systematically promote the construction of marketing team.

Man Gaopeng pointed out that the marketing team has a great responsibility to correctly understand the current situation of the industry, focus on the long-term, based on the present, and systematically promote all kinds of work in accordance with the requirements of "internal and external training, internal support".

First, we should optimize the balance between quantity and price and make every effort to achieve steady growth.

The second is to focus on the bleeding and risk points of marketing management and strengthen logistics cost reduction.

The three is to promote intensive marketing and continuously optimize the customer structure.

Fourth, strengthen the system construction and constantly improve the level of marketing management.

Liu Zonghu summarized the marketing work in the first quarter from four aspects of gain, loss, experience and lessons, and analyzed the current market situation and target tasks from four dimensions of looking at the market, customers, peers and himself. Specific arrangements are made for key tasks such as precise peak staggering, rigid peak staggering, optimization of volume and price balance, clinker management and control, fine marketing management, personnel exchange, brand building and marketing innovation.

Wang Chen reported three typical cases of violation of rules and regulations in the field of marketing investigated and dealt with by Tianshan Material Discipline Commission in the past two years, analyzed the causes of the problems by case interpretation, reminded the suspected duty violations and crimes in the field of marketing, and required marketing personnel at all levels to strengthen ideological education, build a solid ideological defense line, strengthen management mechanism and improve the system. Comprehensively sort out the integrity risk of process management in the marketing field, so as to keep in awe, fear and bottom line.

At the meeting, Tianshan Material Marketing Department, regional companies and Jucai Company reported on the ecological construction, volume and price optimization, management improvement and team building of the industry in the second quarter and the second half of the year, and made a special discussion on the promotion of e-commerce sales. More than 50 people attended the meeting, including Tianshan Material Marketing Department, leaders in charge of marketing and heads of marketing departments of regional companies, and relevant heads of Jucai Company.