Huaxin Building Materials Holds Renaming and Brand Global Conference

of Huaxin Building Materials, made a keynote speech

at the conference. Huaxin, which bears 118 years of historical glory and industry mission, ushered in another milestone moment: on December 15, the domestic A + H-share listed company held a renaming and brand global conference in Wuhan. Announced that the name of the company was officially changed from " Huaxin Cement Co., Ltd." To "Huaxin Building Materials Group Co., Ltd.". Li Yeqing, president

of Huaxin, said in his speech at the conference that this is not only a name change, but also a strategic leap, which indicates that the enterprise will speed up the construction of a "global group + multi-brand" collaborative system to achieve the organic unity of global strategy and regional deep ploughing. Promote enterprises to accelerate the leap from "basic building materials supplier" to "full-scene building materials solution service provider", and cooperate with global partners to win the future.

Huaxin Cement, from 1907. For more than a century, it has mainly developed around the cement business. From Great Hall of People to Monument to the People's Heroes and other ten major buildings in Beijing, from Wuhan Yangtze River Bridge, Nanjing Yangtze River Bridge and other bridges along the Yangtze River to Qinghai-Xizang Railway, Beijing-Zhuhai Expressway, from Gezhouba, Three Gorges Dam to Baihetan, Wudongde and Xizang Yajiang River Basin Power Station Project, the reputation of "Centennial Quality" has been deeply rooted in the hearts of the people. "Huaxin Cement" has become a shining business card of the capital market and the cement industry.

In the 21st century, Huaxin people insist on innovation-driven and start a leapfrog development journey. The business layout broke through the single cement category and expanded to multiple tracks such as aggregates, commercial concrete, environmental protection, new building materials, equipment and engineering manufacturing; the domestic market covered nearly 20 provinces, autonomous regions and municipalities, and the overseas territory extended to 14 countries such as Central Asia, Southeast Asia, Africa and South America. The enterprise has successfully realized the transformation from a cement supplier to an ecological service provider of building materials in the whole chain.

With the development of enterprises, the name of "Huaxin Cement" has been unable to bear the tension of Huaxin's business pattern and global brand. Therefore, the company's management reviewed the situation and changed the company's name to "Huaxin Building Materials Group" in order to accelerate the company's strategic leap.

Li Yeqing stressed that renaming is not a farewell, but a sublimation. In the future, "Huaxin Cement", as a deep cornerstone brand of Huaxin, will continue to shine in the market, and "Huaxin Aggregate", "Huaxin Concrete" and other product brands will continue to inherit glory. The renaming will promote the enterprise to achieve three major leaps: first, the brand positioning is clearer, "Huaxin Building Materials Group" intuitively shows the layout of the whole industry chain, helping to create a unified and powerful global brand image; second, the resource synergy is more efficient, with the group as a platform to open up global resources, to achieve rapid exchange of technology and management achievements at home and abroad; Third, the development vision is more far-reaching, promoting the corporate vision of "a better world starts with us" across national boundaries, highlighting the global responsibility of Chinese enterprises. All the senior executives of

the company jointly lit up the new name and logo

of Huaxin Building Materials Group. The conference was brief and novel. For the first time, they released the TV film "Huaxin in the Century" and the corporate image film "I am Huaxin". Huaxin employees from different nationalities around the world shared their views on Huaxin and their expectations for the future through videos. All the senior executives of the company came to the stage and jointly lit up the new name and logo of Huaxin Building Materials Group. Huaxin employees, partners and people from all walks of life from all over the world watched the live broadcast through the official new media platforms of "Huaxin Publishing" and "Centennial Huaxin".