Recently, the General Administration of Market Supervision deployed a comprehensive rectification of "involution" competition to maintain fair competition market order. Based on the responsibility of market supervision, the General Administration of Market Supervision has sorted out seven typical violations of laws and regulations that may lead to "involution" competition. The General Administration of
Market Supervision introduced seven typical illegal and irregular acts of "involution" competition, including illegal acts of commercial publicity, commercial defamation, improper price acts, substandard quality acts, unreasonable rules formulated by platforms, abuse of market dominance, and improper interference in market competition. Liu Fengshuang, second-level inspector of the Competition Policy Coordination Department of the General Administration of
Market Supervision : For example, helping other operators to carry out false or misleading commercial publicity by organizing false transactions is an illegal act of commercial publicity. For example, fabricating and disseminating false or misleading information to damage the commercial reputation and commodity reputation of competitors is a typical act of commercial defamation.
In addition, the General Administration of Market Supervision has made it clear that the following are typical violations of laws and regulations that may lead to "involution" competition: forgery or fraudulent use of certification marks and other quality marks; forgery of product origin, forgery or fraudulent use of other people's factory names, factory addresses and other substandard quality behaviors; Improper price behaviors such as dumping at a price lower than cost and disrupting the normal production and operation order for the purpose of squeezing out competitors or monopolizing the market; behaviors of abusing the dominant market position such as the operators with dominant market position purchasing commodities at an unfair low price or selling commodities at a price lower than cost without justified reasons, etc. Use the
case to promote reform, use the case to promote governance, and purify the market competition ecology
; use the "store-moving software" to copy the commodity information of other people's stores; organize the "bill-brushing navy" to fabricate the transaction volume of online stores and mislead consumers.. In order to comprehensively rectify the "involution" competition, the market supervision department has deployed special law enforcement against unfair competition on the Internet to promote reform and governance by cases, curb unhealthy tendencies and purify the market competition ecology.
In Zhenjiang, Jiangsu Province, the market supervision department investigated and dealt with a case of unfair competition on the Internet. By selling "store-moving software" and providing technical support such as copying stores, the company involved crawled more than 160 million pieces of Internet data, involving more than 8.7 million yuan. Shao Guoxing, Director of Price Supervision and Competition Department
of Zhenjiang Market Supervision Bureau, said that the parties sold these software to the operator of another platform, who could use the company's production software to automatically capture some information about similar commodities on other platforms. In this way, the parameters of the commodity can be used by the operator who purchases the software. According to
the local market supervision department, the parties use the software to grab pictures, data, text and other related information of goods on other e-commerce platforms without consent, and upload them with one click, which constitutes an interference relationship with other shopping platforms and damages the legitimate rights and interests of other operators. After obtaining sufficient evidence, the market supervision department jointly seized the company in one fell swoop and imposed a fine on the party concerned according to law.
In Huzhou, Zhejiang Province, a company organized a navy group specializing in online bill-brushing to carry out false bill-brushing for e-commerce businesses in 15 provinces across the country, involving up to 2.58 billion yuan, which was investigated and punished by public security and market supervision departments. Liu Yanbin, a staff member of the Administrative Law Enforcement Team of the Market Supervision Bureau of Wuxing District
, Huzhou City, said that this kind of bill-brushing platform provides this kind of service for those online stores whose actual sales volume is not high, but who want to obtain false high sales volume. In fact, the sales volume may be brushed out through the bill-brushing platform. We mainly punished the company's bill-brushing behavior, and imposed a fine of 390000 yuan on the business entity according to the Anti-Unfair Competition Law of the People's Republic of China.
"Involution" competition disrupts the market and damages the interests
of consumers, according to the General Administration of Market Supervision, according to the practice, "involution" competition usually has the characteristics of low-price competition, low-quality competition, repeated competition and lack of innovative competition, which disrupts the fair competition order of the market, reduces the quality of products and reduces the quality of products. As a result, the overall profit margin of the industry is too low. Qiu Yang, Director of the Coordination Division of the Competition Policy Coordination Department of the General Administration of
Market Supervision, said that the overall profit margin of the industry is too low, and individual large enterprises may exert pressure on upstream and downstream enterprises, harm the interests of small and medium-sized enterprises, and restrict the innovation and development of enterprises. On the production side, the continuous price war leads to the phenomenon of "jerry-building" and "fake and inferior", which affects enterprise innovation and industrial upgrading. The General Administration of
Market Supervision pointed out that ordinary consumers seem to enjoy the short-term "benefits" brought by low-price competition, but in the long run, facing the decline in quality and choice, enterprises sacrifice quality, reduce functions or service content in order to reduce costs, resulting in the phenomenon of "bad money expelling good money", which will ultimately harm the interests of consumers. To
strengthen supervision and law enforcement and vigorously curb the "involution" competition
, the General Administration of Market Supervision introduced that in order to vigorously curb the "involution" competition chaos, the market supervision department focused on standardizing the competition order in the platform field, rectifying trademark infringement and low-quality and low-price issues, paying close attention to supervision and law enforcement, and strengthening behavior warning.
Reporters learned that the market supervision department deployed to carry out special actions to rectify unfair competition on the Internet and rectify the order of the advertising market. At present, 1514 cases of unfair competition on the Internet and more than 14000 cases of illegal advertising have been investigated and dealt with according to law. Eight typical cases of infringement of trade secrets and five cases of unfair competition on the Internet have been exposed. Qiu Yang, Director of the Coordination Division of the Competition Policy Coordination Department of the General Administration of
Market Supervision: Promote the simultaneous and complete abolition of the "refund only" rule on major e-commerce platforms to protect the independent management rights of businesses; We will carry out actions to improve the quality and safety of key industrial products, investigate and handle cases of product quality violations such as wires, cables and electric bicycles, and effectively improve product quality. The General Administration of
Market Supervision has improved relevant regulatory measures and legal rules, promoted the revision of price law, anti-unfair competition law and e-commerce law, and formulated supervision and management measures for online trading platform rules and live e-commerce.
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