Recently, ARTEMISSIO, loaded with "Runfeng" clinker , slowly left Dongguan Port International Container Terminal and officially went to Africa. It marks the successful completion of the first clinker export business of China Resources Building Materials Technology in South China Region (hereinafter referred to as South China Region) (also the first clinker export business of China Resources Building Materials Technology). It takes only 15 days from contacting customer needs to realizing product delivery, creating the speed of international business development of China Resources Building Materials Technology.
In recent years, domestic cement demand has continued to decline, cyclical and structural problems coexist, and the phenomenon of excess capacity and imbalance between volume and price caused by insufficient demand has become more prominent. Faced with the pressure of the industry, South China has keenly captured the rapid growth of demand for building materials in global infrastructure construction, especially in emerging markets such as East Asia, and has begun to explore sales paths in line with the international market, which is regarded as an excellent opportunity to expand international business and enhance international competitiveness.
This export is an important milestone for South China to explore the international layout. The project not only brings new revenue growth points for the company, optimizes the business structure and reduces the dependence on a single market, but also enhances the international popularity of the "Runfeng" brand, further broadens the business territory and enhances the influence in the field of global building materials. It has laid a foundation for the subsequent overseas market expansion.
Part.02 The ice-breaking journey
of winning the first "Runfeng" clinker, and the road of international business expansion is full of difficulties. At the initial stage of the launch, the South China region was full of confidence in the face of the continuous influx of inquiry orders, and once thought that the international market was very optimistic and could make great achievements. However, due to the unfamiliar market, different cultures, different business logic, and the lack of international influence of the "Runfeng" brand, every step forward has made the team experience a lot of challenges, numerous quotations have failed, and they have started all over again, finally opening the door to the international market for the first time. The twists and turns of
first encounter. In the first communication, the South China region encountered differences in terms of cooperation due to regional and cultural differences. Customers throw out a series of puzzles and questions: "Why can measurement standard only be settled according to the quantity of the factory?" "Is the high proportion of advance payment too harsh?" "What is the definition standard of demurrage?" …… In order to ensure cooperation under the premise of controllable risks, the project team constantly strives for communication opportunities, in-depth understanding of customer needs, and actively adjusts negotiation strategies. In numerous collisions and running-in, the consensus of cooperation between the two sides has gradually become clear. Quenching of
quality. As a semi-finished product, China's standards can be recognized by Southeast Asia and Africa, but the South China region has taken the initiative to choose self-pressure to raise the product standards to a new height. In the production process, production standards are strictly controlled to ensure that the chemical composition of clinker meets the needs of customers; in the calcination process, the strength and stability of clinker are improved by improving the combustion technology and temperature control; in the detection process, various indicators of products are accurately detected to ensure that the quality of each batch of ex-factory products fully meets the export standards. The innovation of
loading. In view of the fact that clinker will undergo hydration reaction when it meets water, which will lead to caking and deterioration, South China has formulated a standardized management and control system for the whole process. In the transfer link, according to the transfer characteristics of cement clinker, the floating crane is specially equipped with a frequency conversion system, which can catch and put the cargo at a low level, reducing the dust by about 70%. In the loading link, the layered and tiled loading process is adopted to avoid the dust and displacement caused by the gap of the cargo hold, and the humidity sensor is used to monitor the environmental data of the cargo hold in real time; In case of bad weather, close the barge tarpaulin quickly, start the double-layer cover protection mechanism, and adjust the humidity through the negative pressure ventilation system in the cabin to ensure that the clinker is not damp, and further ensure the stability of product quality. The successful implementation of the
first business has won the trust of customers in South China. Both parties have reached a long-term cooperation intention and are expected to supply clinker products on a monthly basis. As of June, the export sales of clinker in South China have exceeded 400,000 tons, and international orders have been received for consultation. A number of potential projects are steadily advancing, and the international business is expected to achieve new growth.
Looking forward to the future, the demand for infrastructure construction in emerging markets such as East Asia and Africa is strong, and the urbanization process is accelerating, which provides a broader market space for the export of building materials products. South China will continue to focus on the global market dynamics, optimize the product structure, improve the efficiency of the supply chain, create new market momentum with more competitive products and services, and seize new opportunities in the international building materials market.