In the past 2023, the cement overcapacity was aggravated, and the supply-demand relationship of the industry was seriously unbalanced. It was difficult for cement enterprises around the country to reverse the imbalance between supply and demand by reducing cement production through the implementation of common measures such as peak staggering production. There was full competition among major enterprises, and the local market experienced several rounds of low prices, resulting in a significant decline in industry efficiency.
It is expected that new production capacity will be put into operation in 2024. Although the implementation of off-peak production will be strengthened, the weak demand pattern will not change, the high inventory state of the industry is likely to continue, the cement price is likely to continue to show a bottom shock trend, and the overall pressure of enterprises is still high.
In this context, many cement enterprises began to seek a new path of transformation and upgrading and market breakthrough. By virtue of their strong capital strength and market advantages, leading enterprises clearly put forward that they will take seizing market share and stabilizing market position as their main objectives, and stabilize their position in the competitive environment by optimizing the allocation of resources, improving product quality and broadening sales channels.
For example , Huarun Building Material Science and Technology has proposed that this year, the market strategy of "grabbing share, keeping the bottom line, optimizing structure and improving status" will be the core to enhance the status of the industry.
New Tianshan Cement said that in view of 2024, it is necessary to strengthen market construction, deepen strategic cooperation with large construction enterprises, strengthen channel management, accelerate e-commerce business, strengthen professional cooperation between cement and commercial aggregates, and stabilize market share.
Conch Cement has publicly emphasized its market share many times. Conch Cement said that market share is the basis for sustainable development of enterprises. Next, Conch will adhere to the idea of "share is the foundation, profit is the purpose", maintain a reasonable market share, and strive to improve operating efficiency.
For other enterprises, in the face of the strong competitive pressure of the leading enterprises, how to find the space for survival and development in the fierce market shuffle is particularly critical.
Yufeng Group: Find a way out and live
on March 4, Yufeng Group held a special seminar on the enterprise situation and tasks of "thinking of change in danger, reform and breakthrough". Lei Zhenbin, secretary and chairman of the Party Committee
of Yufeng Group, pointed out that in order to survive the "cold winter" of the cement industry, reverse the crisis and obtain the space for survival and development, Yufeng Group must innovate its ideas and take out "reborn" reforms and changes. Yufeng Group, which is in a special period and a critical stage, needs to emancipate the mind, dare to try and innovate more than at any time in history, and needs to break the ice with ideas to lead the reform breakthrough more than at any time in history.
Lei Zhenbin pointed out that in order to smoothly promote reform, development, and production and management work, we must base ourselves on the present and take a long-term view, and we must bear in mind the two things that need to be done most at present and for a period of time to come: First, we must find a way out and survive; second, we must find a way out and go out. To
survive, it is necessary to enhance the industrial chain integration, innovation and market competitiveness of enterprises through organizational change, quality and efficiency improvement, innovative marketing and other measures, so as to lay a solid foundation for survival.
To go out, we need to broaden our strategic vision, actively consider and formulate action plans for transformation, upgrading and high-quality development, draw a good "second growth curve", create a good "development strategy depth", open up new tracks through transformation and upgrading, continuously enhance the core competitiveness and industry influence of enterprises driven by technological innovation, and achieve strong sea charts. Effectively enhance the stamina of development and achieve the established goal of finding a way out.
On February 29
, Xingchuancheng Cement held a business analysis meeting in February. Tang Jianhua, Chairman and Secretary of the Party Committee, pointed out that we should respect the market and take the initiative to seek change.
At present, the cement production capacity is excessive, the demand is declining, and the situation is grim, which requires us to be more pragmatic, change the content and form, go deep into the scene, put an end to the internal "self-entertainment" thinking, and recognize the internal and external gap.
Production should adapt to the market and follow the trend. For profit-making units, we should increase production and sales volume and profit breakthroughs, reduce losses in a timely manner, adjust the target orientation, highlight the results-oriented, and increase the intensity of index-linked assessment, so as to achieve the ultimate cost reduction and increase profits.
Sales should analyze the market and change according to the situation. Realize the adjustment of market structure, product structure and customer structure, adopt accurate sales rhythm and put it in place. Supply should take advantage of the market and take advantage of the situation. Extremely exert pressure on the upstream cement market, share and transfer cost pressures, achieve innovative breakthroughs in thinking, channels and methods, and expand space to achieve substantial cost reduction.
Quzhai Cement: All costs can be reduced and all expenses can be controlled
. Recently, Quzhai Cement held the 2024 production and operation deployment meeting.
General Manager Gao Jiankun pointed out that in 2024, we should seize the favorable opportunity for stabilizing regional related industries, such as the new planning and construction of Shijiazhuang and the acceleration of the construction of Xiongan, and put forward the management policy of "increasing in dustry coordination, strengthening cost control, stabilizing the operation and strictly controlling risks", on the basis of stabilizing the quality. Establish the management concept of "all costs can be reduced and all costs can be controlled", comprehensively implement the policy of regional price increase and price stabilization, strengthen budget management, implement target management and control, continuously optimize key technical indicators, strengthen management and technological innovation, and strive to achieve the goal. We will try our best to meet the differentiated needs of customers and maintain market share.
Faced with the adverse situation of shrinking market demand and weakening profitability, how should cement enterprises survive? What challenges and opportunities will we face in the future?
On March 28-29, China Cement Network will hold the 13th China Cement Industry Summit and TOP100 Award Ceremony in Hangzhou, where experts and scholars will be invited. China Railway and other construction units jointly discuss the new development trend of the cement industry in the future, and work together to create the future! At the meeting, Li Kunming of the Cement Big Data Research Institute will give a brilliant speech on the development trend of the cement industry. Hurry up to sign up!
