From February 26 to 27, China Resources Building Materials Technology Co., Ltd. held the 2024 Working Conference of "Opening a New Start and Opening a New Bureau" in Guangzhou, Guangdong Province.
President Jing Shiqing pointed out that in 2024, Huarun Building Material Science and Technology will strive to catch up and win the championship, enter the game with a fighting attitude, resolutely implement the "1313" and "595" strategic initiatives, and win the "Five Battles" in the decisive battle. Effectively implement the "five guarantees":
regain the cost advantage with the "full value chain cost reduction" as the starting point;
enhance the status of the industry with the market strategy of " grabbing share, keeping the bottom line, optimizing the structure and improving the status " as the core;
Take the "New Material Strategic Plan" as the blueprint to break through the transformation;
take the "concept, ability and style improvement" as the cornerstone to reshape the organizational ability;
promote high-quality development with progress and stability, strive to catch up and win the market, and ensure the completion of all tasks and objectives in 2024.
It is understood that in 2023, due to the continuous adjustment of real estate, serious overcapacity and intensified competition among enterprises, the development of the cement industry continued to decline.
Data show that in 2023, cement production hit a new low in nearly 13 years, although the focus of coal prices has moved down, but cement prices have fallen deeper, industry profits have shrunk sharply. Cement Big Data Research Institute predicts that the total profit in 2023 will be only 30 billion yuan , a year-on-year decline of more than 53%.
It is expected that in 2024, cement enterprises will still face problems such as weaker demand and lower efficiency.
In this context, the importance of market share is particularly prominent. If an enterprise can maintain a high market share in the case of declining overall market demand, it often means that it has significant market initiative and strong anti-risk ability.
It is understood that many cement enterprises have indicated that they will strive to adhere to and increase market share in production and operation.
Jidong Cement recently answered investors that this year, according to the annual investment plan, the company will select the target assets in line with the company's strategic planning to promote related acquisition projects; The Company actively promoted product innovation and service upgrading, and in the face of the risk of declining cement demand, on the basis of stabilizing market channels and high-quality customer groups, the Company adhered to compliance management and strived for a steady increase in market share.
Tapai Group said in its performance report in 2023 that in 2023, cement demand declined, competition became increasingly fierce, cement prices continued to fall, and industry efficiency declined sharply. In view of the new situation and new changes in the cement industry, the company firmly focuses on economic benefits, takes safety, quality and environmental protection as the premise, further consolidates market share and strengthens cost reduction and efficiency enhancement.
Tianshan also said that in the future, it will focus on strengthening market construction, deepening strategic cooperation among large construction enterprises, accelerating the promotion of e-commerce business, increasing the expansion of special cement, strengthening professional cooperation between cement and commercial aggregates, and stabilizing market share.
Conch Cement has publicly emphasized its market share many times. Li Qunfeng, executive director and general manager of Conch Cement, said that market share is the basis for sustainable development of enterprises. Next, Conch will adhere to the idea of "share is the foundation, profit is the purpose", maintain a reasonable market share, and strive to improve operating efficiency.
An industry insider said that in the face of declining market demand and weakening efficiency, only by insisting on innovation, improving internal strength and accurately positioning the market, can enterprises grasp the initiative in the process of striving for a higher market share, and ultimately stand firm in the industry shuffle and win valuable opportunities for long-term development.
Cement industry has serious overcapacity, the impact of peak staggering production on the supply side has declined significantly, the "competition and cooperation relationship" formed over the years has broken down, and the pressure of industry operation has doubled. How should the cement industry get out of the predicament and face the new cycle?
On March 28-29, China Cement Network will hold the " 13th China Cement Industry Summit and TOP100 Award Ceremony " in Hangzhou, during which awards will be given to top 100 cement and supplier enterprises, and experts and scholars will be invited. China Railway and other construction units jointly discuss the new development trend of the cement industry in the future, and work together to create the future!
