Haining Nanfang: Exceeding Expectations to Achieve Goals and Take Multiple Measures to Build Brand

2024-02-23 09:09:30

In the future, with more firm confidence and more pragmatic style, Haining South will deepen the implementation of Sanjing management, continue to improve service quality, expand brand influence, plan and prepare early, advance bravely towards a higher level and higher quality development, and contribute more to the creation of world-class New Tianshan Cement.

In the past year, the construction area of newly approved projects in Haining City, Zhejiang Province has declined year on year. In the face of more severe and complex market environment, all employees of Haining Southern Concrete Co., Ltd. have overcome difficulties, worked hard pragmatically, deeply cultivated the local market, improved development efficiency, successfully completed the annual business objectives, and the total profit of a single station has increased against the trend. At the same time, the company has made outstanding achievements in safety, environmental protection, production management and other aspects: in November last year, Haining South became one of the first batch of enterprises that passed the iterative upgrading and transformation acceptance of cleaner production in Zhejiang Province; it has won the honors of benchmarking enterprises in production management, cost control of mix proportion and construction service in Jiaxing Shanghai area of regional company for five times.

(Haining South Factory Map)

As a

benchmark project exhibition for deep cultivation of market and guaranteed growth, Haining South resolutely implements the goal of "focusing on the main business and doing fine business" of the superior company, concentrates its superior strength, continuously strengthens and excels the fine commercial mixing business, and shuts down the mortar production line. Further integration and optimization of internal resources. At the same time, in order to enhance the comprehensive competitiveness, the company also implemented reforms in the marketing department last year: in the aspect of marketing, on the basis of the assessment scheme of regional companies, it added assessment clauses in line with its own characteristics; in the aspect of digital empowerment, it made full use of CRM process management system to strengthen the level of grid marketing management; In terms of industry construction, the Company will actively participate in the activities of chambers of commerce and associations, establish good cooperative relations and expand invisible resources. In terms of performance appraisal, the Company will improve the reward and punishment system for marketing services, striving for contract advantages and recovery of accounts receivable.

It is worth mentioning that in 2023, Haining South will guarantee the supply of 160 large and small construction sites throughout the year, of which Haining's first headquarters center integrating industry, commerce, service, culture and entertainment, the Queshi Chamber of Commerce Building, will be officially opened in the first half of this year. Since January 2021, Haining South, as the sole concrete supplier of the project, has accumulatively supplied concrete to the 85000. During the guarantee period, the enterprise has invested a lot of technical manpower, paid attention to the optimization of mix proportion, provided maintenance services, and ensured the quality of pouring, which has won unanimous praise from the partners.

Haining South adheres to the concept of "three fine management", focusing on cost control and strengthening internal management. Starting from the production technology, high-quality and low-cost raw materials are selected, the foundation mix proportion of different pouring parts is refined, and the rebound strength of test blocks is continuously optimized. On the premise of meeting the quality standards, the average cement consumption per cubic meter of C30 and C35 will be reduced in 2023, so as to achieve the goal of saving costs.

In addition, through a series of measures such as optimizing the initial inspection and warehousing of raw materials and improving the management and control of material dispatching, the production efficiency has been increased by more than 30%. In terms of quality inspection, after the powder and admixture arrive at the factory area, the initial inspection and warehousing will be completed by special sampling at the first time. In terms of production, it has been adjusted from the original line division and single management to the general shift system, unified production, and installed information display screens in each production line to grasp the queuing and loading dynamics in real time.

Concrete maintenance is an extremely important part of concrete construction process, which is directly related to the quality of the whole project. In May last year, Haining South set up a maintenance service team to provide maintenance services for construction sites. After pouring, the maintenance personnel stationed at the site distribute maintenance brochures to the site, and improve the rebound strength of the entity by sprinkling water, covering film and spraying curing agent on the structural parts, so as to ensure the quality of the project.

(Maintenance flow chart)

In terms of customer service and brand promotion, Haining South has also made great efforts: set up an information team to provide on-site video service vehicles for large volume pouring projects including Zeyang Times Building, and carried out five live site broadcasts, with more than 8000 people watching online. In the process of live broadcasting, enterprises give timely answers to the questions raised by users, such as concrete mix proportion, service measures and pump trucks, which improves the transparency of the construction process and strengthens the trust of customers.

In the future, Haining South will deepen the implementation of Sanjing management with more firm confidence and pragmatic style, continue to improve service quality, expand brand influence, plan and prepare early, and advance bravely towards a higher level and higher quality development. To contribute more to the creation of world-class New Tianshan Cement .

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Correlation

Recently, due to the persistent cost pressure in the south, the price of concrete has risen slightly with the raw materials, but the growth of market demand is limited, and the overall quotation is still stable. From October 31 to November 6, the national concrete price index closed at 112.47 points, up 0.31% annually and down 10.11% year-on-year.