At the entrance of the cement kiln of Handan Jinyu Company, the staff dressed in silver heat insulation clothes lifted the cover plate, and the heat wave "gushed" out in an instant. At this time, a bundle of cement bags that had been flowing in the market were stuffed into the enterprise's brand flow by the staff, and at the moment of contact with the high temperature that could melt the glass in the kiln, these "famous brand" products disappeared..
This is the disposal site of the theme activity of "Protecting Intellectual Property Rights and Building Market Order in Action" recently launched by Handan Jinyu Company. This activity is also the practice of the enterprise's joint efforts with the territorial government to strengthen the protection of intellectual property rights and severely crack down on the illegal activities of manufacturing and selling counterfeit, counterfeit, confused and "rubbing famous brands" products. After nearly 70 years of development, the cement products produced
by Handan Jinyu Company have been widely used in key projects in North China, and have taken a road of scientific development, green transformation, optimization and upgrading. All the items involved in the destruction were destroyed and disposed of in the cement kiln of Handan Jinyu Company. All the destroyed items were burned up in the cement kiln at a high temperature of more than 1200 degrees Celsius, without producing any residue and waste. The emission of smoke and dust strictly follows the local standards, and the whole process will not cause secondary pollution to the environment.
For Zhang Guoheng, manager of Handan Jinyu Company, "Rubbing famous brand" products have a huge impact on enterprises. "In the whole central and southern Hebei region, there are many products that flow into the market after mixing manufacturing for our brand. According to incomplete statistics, these counterfeit, counterfeit and" rubbing famous brand "bagged cement account for almost 20% of the market share." Zhang Guoheng introduced that bagged cement is mostly used in rural areas to build houses or decorate residents, which is very difficult to supervise. At the same time, the price of these products is much lower than that of genuine bagged cement. The quality control of this kind of cement is not strict in the production process, and the chloride ion content in the cement is too high for ordinary consumers to distinguish from the appearance. "Such cement has serious potential safety hazards, consumers use these cement, common crack problems can not be avoided, at the same time, due to excessive chloride ion content will gradually corrode steel bars, long-term corrosion will have the risk of collapse." Zhang Guoheng said.
"Trademark brands such as Jinyu and Taihang Mountain are important intangible assets of enterprises.". Infringement not only infringes on the legitimate rights and interests of enterprises, but also destroys the normal market competition order. Li Jianfang, deputy general manager and general counsel of Jinyu Jidong Cement Company, said, "The problems revealed by the market in central and southern Hebei also exist in other product sales areas of Jinyu Group. In view of the above problems, we have set up a special class for trademark brand rights protection in central and southern Hebei. After a hundred days of hard work, through field visits, investigations and evidence collection of local enterprises, we have established a special class for trademark brand rights protection in central and southern Hebei." Distributors and manufacturers who have found out the existence of illegal acts have been dealt with by various compliance means, such as reporting to relevant departments and filing lawsuits according to law, and good results have been achieved. Wu Chongwang, secretary and chairman of the Party Committee
of Handan Jinyu Company, said that this year, Handan Jinyu Company continued to promote a series of special actions, such as trademark protection and anti-unfair competition, in order to return trademarks, packaging and decoration, and enterprise names to their essence, and to promote the purpose of distinguishing products or service sources with commercial logos through brand building. Let consumers recognize products or services, and let consumption test production. The compulsory national standard GB175-2023 General Portland Cement formulated by the
Ministry of Industry and Information Technology has been formally implemented. The new national standard will accelerate the survival of the fittest and promote the high-quality development of the cement industry. As an old state-owned enterprise, Handan Jinyu Company will, as always, take the "good helper of the government" as its responsibility, strictly abide by the new national standards, strive to be the leader of the cement industry in Handan and even the whole Beijing-Tianjin-Hebei region, and make every effort to ensure the high quality and high standards of cement. Wu Chongwang said.
