The housing purchase restriction policy is withdrawing from the market! Can demand for cement improve?

2024-05-09 13:06:21

The cancellation of the purchase restriction policy mainly benefits the consumer side rather than the investment side, so as long as the house is not built, the impact on cement is not great.

On May 9, Hangzhou issued the Notice on Optimizing and Adjusting the Regulation and Control Policy of the Real Estate Market, announcing the complete abolition of the housing purchase restriction measures. Not only Hangzhou, but also Chengdu, Wuhan, Hefei, Nanjing, Changsha and other hot provincial capitals are fully liberalizing housing purchase restrictions, and the housing purchase restriction policy is gradually withdrawing from the market.

As one of the important pillar industries of the national economy, the development and prosperity of the real estate industry has a significant pulling effect on the demand for cement. In recent years, the continuing downturn in the real estate industry has weakened the demand for cement, and cement enterprises are facing great pressure and challenges. What impact will the cancellation of the housing purchase restriction policy have on the cement industry?

At present, the real estate market is facing a severe situation, through the abolition of the purchase restrictions on the real estate market does have the consideration of boosting the local economy, activating the real estate market, so that real estate can drive the recovery of upstream and downstream industries. "This can release rigid demand for the real estate industry, speed up inventory and withdraw funds." An industry insider said that at present, it has little impact on the cement industry as a whole.

The above-mentioned people said that the cancellation of the purchase restriction policy mainly benefits the consumer side rather than the investment side, so as long as the house is not built, the impact on cement is not great. For developers, although developers in some core cities are willing to take land to build houses, the most important thing at present is to inventory and repay debts.

On April 30, the Political Bureau of the Central Committee of the Communist Party of China held a meeting to put forward the policy measures of "overall study and digestion of stock real estate and optimization of incremental housing". In this regard, the industry said that real estate inventory will become the next stage, one of the main keynote of China's real estate policy. On this basis, more active loosening policies will be introduced. At a time when the

cement industry is facing severe challenges, in order to survive, enterprises need to actively promote the upgrading of production equipment, promote energy-saving technological innovation and environmental protection upgrading and transformation of the cement industry, and enhance the core competitiveness of cement enterprises.

To this end, China Cement Network will hold the 11th China Cement Energy Conservation and Environmental Protection Technology Exchange Conference-Equipment Renewal Forum in Nanjing, Jiangsu Province on June 13-14. This forum will gather government leaders, industry technical specialist, scientific research institutions, universities, cement enterprises and equipment suppliers to discuss and analyze the practical path of equipment renewal and green upgrading in the cement industry, so as to promote the industry to move towards a more energy-efficient, greener and environmentally friendly future. After the meeting, we will also organize a visit to Jurong Taini Cement Co., Ltd., a national green factory and a national green mine.


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In order to survive and develop in the fierce market competition, cement enterprises must abandon the illusion of relying on others to "give" opportunities, and win the recognition and respect of the market through self-innovation and promotion.