The total investment is 720 million! The first project of Red Lion Cement is about to be completed! Speed up "armed" to enhance competitiveness!

of Yangchun, spring is in the air, and the construction sites of key projects in Taizhou, Zhejiang Province are also in full swing, with an upsurge of development everywhere. At present, the project of Linhai Hongshi Cement Transfer and Preparation Station, located in Toumen Port Area of Taizhou Bay Economic and Technological Development Zone, is speeding up the construction of ancillary facilities such as storage, cement mixing building and cement packaging workshop. At

the construction site, tower cranes stand in great numbers, iron walls are waved, construction machinery vehicles shuttle back and forth, and workers perform their duties in a busy scene. At present, the civil part of the main project has been basically completed and entered the stage of equipment installation.

The picture shows the construction site

of Hongshi Cement Transfer and Preparation Station Project. It is understood that the Hongshi Cement Transfer and Preparation Station Project covers an area of 69 mu, with a total investment of 720 million yuan. It is planned to build a belt conveyor platform of about 299 meters and a belt conveyor corridor of about 670 meters at Toumen Port, equipped with two ship unloaders and one ship loader; Eighteen new storage depots, cement mixing buildings, cement packaging workshops and other ancillary facilities will be built in the land area, forming a scale of 6 million tons of cement transfer and preparation.

In addition, on December 7, 2022, Maoming Guanggang and Red Lion Holding Group cooperated in the trial production of the Red Lion Cement Maoming Transfer Station Project.

It is reported that the project is located in Guanggang Wharf, Binhai New Area, Maoming. Hongshi Cement invests in the construction of special loading and unloading equipment, belt conveyor process system, transfer silo and related supporting process equipment and facilities, and the construction of 5 million tons of cement transfer and preparation station to meet the needs of cement loading and unloading, storage, preparation and transshipment, with a total investment of about 280 million yuan.

Cement is a typical resource industry, most of the production lines are built in areas rich in ore resources, and these areas are often far away from the core market, so the establishment of clinker bases close to resources and grinding stations close to the market has become an important means for many cement enterprises to control the hot market. One of the most typical is the "T-shaped strategy" of conch.

Nowadays, with the continuous tightening of environmental protection policies, it is more and more difficult to build new grinding stations, the strategic importance of transit depots in target markets has risen sharply, and resources are becoming increasingly scarce. For the existing players in the market, mastering the terminal of the transit depot means consolidating the market position.

It is understood that at present, many leading enterprises in China are stepping up the construction of transit warehouses, which will be one of the ways to establish a "forward position" and improve regional market control.

Taking the Pearl River Delta as an example, China Resources Cement, the leader of Guangdong and Guangxi, has seen the importance of transit terminals at the beginning of the strategy of "two points and one line".

By the end of 2020, the annual transportation capacity of China Resources Cement in the Xijiang River Basin was approximately 36.3 million tons, and it controlled 35 transit depots with an annual transit capacity of approximately 34.3 million tons.

An industry insider said that in the past few years when the cement market situation was better, cement enterprises preferred to build new production lines and optimize the industrial layout in the way of "shotgun for cannon".

However, in the severe market situation, limited by capital, policy and other factors, cement enterprises will prefer to use the expansion of clinker storage, construction of transit storage and other ways to reduce the risk of losing market share. Since

last year, with the downward demand, high cost and other factors, the cement industry is facing extremely severe challenges, many places have broken out "price war", and the competition among enterprises has become increasingly fierce.

The industry expects that the cement industry will usher in a thorough reshuffle in the near future, and some cement enterprises with poor competitiveness will inevitably withdraw from the market, leaving behind the enterprises with core competitive advantages in the main cement industry.

From this point of view, promoting the construction of transit depots may be one of the powerful "weapons" for cement enterprises to face market competition.