Recently, Aixu signed three major agents in Japan, and plans to complete the market expansion from "0 to 1" by focusing on two major application scenarios in the high-end market and developing three channels, so as to achieve a milestone breakthrough in the layout of the Japanese market. The
reporter exclusively learned that, as one of the key overseas distribution areas of Aixu shares, Aixu Japan Company was formally established last month, and recently signed three major agents in Japan, taking the first step to enter the Japanese market.
The three agents are:
Marubeni Technology Systems Co., Ltd. (Marubeni Co., Ltd.), a subsidiary of Japan's Marubeni Group, which focuses on equipment, new energy, petrochemicals, automotive parts, pharmaceuticals and other fields.
WWB Co., Ltd ., a subsidiary of Abalance, a listed company in Japan, is mainly engaged in the planning, manufacturing, import, export, sales and construction of products related to solar power generation systems.
IGUAZU (Co., Ltd.), a distributor and provider of solutions in IT and other strategic business areas, is the largest distributor of IBM mainframe computers in Japan. Zhao Hongbi, president
of Aixu's Japanese subsidiary, said in an interview with reporters that Aixu will focus on the high-end market in Japan, promoting high-end N-type ABC components for the two core scenarios of residential buildings and industrial and commercial roofs, as well as some special ground power station scenarios.
Zhao Hongbi believes that "the future development direction of the whole industry must be to promote revenue by increasing the power generation in the use cycle, which is also the core demand of users." High-end market users should be the group that recognizes the added value of products, rather than simply pursuing lower initial construction costs. Due to the limitation of land area, in order to achieve the goal of carbon neutrality in 2050,
Japan must vigorously promote photovoltaic power plants on household roofs and industrial and commercial roofs . The N-type ABC module of Aixu shares has the two characteristics of "11% + more installed capacity and 15% + more life cycle power generation than traditional P-type module under the same area" and "more than 7% savings in BOS cost in the initial construction of power plants", which effectively saves construction costs and solves the problems caused by the rapidly rising electricity prices in Japan for owners and household owners. On the basis of
defining the target market and application scenarios, Zhao Hongbi also talked about the idea of expanding business in the Japanese market. One is to quickly penetrate the market through cooperation with well-known local agents in Japan. The second is to establish its own independent supply channel. In addition to the three agents that have signed contracts at present, two or three more may be added in the future to further empower them and cooperate with each other to promote business. At the same time, it will develop into a supplier of some local EPC companies (design, procurement, construction turnkey companies) and construction companies. The third is to cooperate with enterprises with large demand for photovoltaic modules, such as Daiwa Housing Industry Co., Ltd. and a public works shop, to provide direct services for large customers.
N-type ABC modules may become the mainstream
in the future. Last year, Aixu released its first self-developed N-type ABC battery and module technology, which has higher power, higher conversion efficiency and more power generation. According to the commercial solar module efficiency ranking released by TAIYANG NEWS, a third-party organization, in June this year, Aixu's N-type ABC module "White Hole Series" has ranked first for four consecutive months with a conversion efficiency of 24%.
Zhao Hongbi said that ABC battery technology is independently developed by Aixu, and has a full range of independent intellectual property rights. The biggest feature of ABC products is that through the battery back contact principle, the metal grid electrode is placed on the back of the battery, without any grid shielding on the front, which can greatly improve the photoelectric conversion rate of the battery. In the whole industry, under the M10 size specification, Aixu is the first manufacturer with a deliverable and mass-produced conversion efficiency of more than 24%, which can better meet the demand for high conversion efficiency in distributed photovoltaic scenarios.
It is worth noting that Japanese enterprises have taken the lead in the development and application of photovoltaic modules, and around 2000, Kyocera, Sharp and other Japanese enterprises accounted for 50% of the global share. There is a view in the Japanese industry and public opinion that Chinese enterprises have seized the market with the support of government subsidies and led to the withdrawal of Japanese enterprises.
In recent years, the Japanese government has continuously strengthened the guidance and subsidies for strategic industries, including the attention to volt batteries. In the strategic areas listed in the Japanese government's economic development guidance document "The Grand Design and Implementation Plan for New Capitalism" (2023 revised edition, released in June), batteries follow semiconductors, alongside biological products, data centers and so on.
The document points out that " in order to realize the social application of the next generation of solar cells as soon as possible, we will accelerate research and development, introduce support and demonstration of cooperation with users, and promote the establishment of mass production technology, demand creation and production system development.". "In addition, industry, academia and government, including technical colleges, will work together to develop human resources for the renewable energy industry in the region." This shows that Aixu's move to lay out the Japanese market is of great significance.
Aixu Co., Ltd. will uphold the mission of "bringing surging power to the zero-carbon society", insist on pursuing extreme efficiency and quality with the ultimate spirit, and constantly create products and solutions that subvert the industry for customers all over the world.
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