of October 25, under the overall situation of the decline in the price of the main products in the weak operation of the industry, the company's main business production and sales have maintained steady growth, and the business structure has been gradually improved and optimized. The "cement plus" of "one main body and two wings" and the equity investment wing work together to reflect the performance contribution, and the overall upgrading and development shows a good momentum. At a time when the current trillion yuan special treasury bonds are driving the industry's demand and prosperity upward, Shangfeng Cement is expected to take the lead in benefiting from its advantages.
In the first three quarters, the Company continued to increase the scale of production of new production lines, and the sales volume of main products of cement and clinker increased by 11.89%; however, the industry demand was weak, and the price drop was roughly 5.54% lower than Company's revenue, and the net profit decreased by 17.21%. In the first three quarters, the company realized revenue of 4.877 billion yuan, net profit attributable to shareholders of 701 million yuan and operating cash flow of 796 million yuan. Under the difficult pressure of large fluctuations in raw material prices and weak demand affecting continuous production, the company continued to maintain strong cost control and profit resilience, coal and electricity consumption and other core indicators continued to optimize, and the compr ehensive profitability maintained a better level in the industry, with a comprehensive gross profit rate of 27.79% and a net sales rate of 14.45% in the first three quarters. The average return on equity is 8.13%.
"Cement +" business continues to promote the company's low-carbon and high-quality development. The aggregate business realized revenue of RMB352 million and operating profit of approximately RMB212 million when the sales volume decreased year on year due to the impact of regional demand; the cement kiln co-processing environmental protection business realized revenue of RMB173 million and operating profit of RMB29.62 million; Photovoltaic new energy has generated 4.0854 million kilowatt-hours of electricity, equivalent to saving 1,232 tons of standard coal and reducing carbon dioxide emissions by about 3,383 tons. The first user-side energy storage power station was put into trial operation in August, and the first phase of development of the digital low-carbon new energy platform was completed. In accordance with the principles of strict risk control, strict quota control and strict focus selection, the
company's new economic equity investment wing has made steady efforts, which has initially reflected the effect of hedging the cyclical fluctuations of the main business. In the first three quarters, the company realized 190 million yuan in securities investment and fair value change income, of which 146 million yuan was contributed by the issuance and listing of the Hefei Crystal Integration Project. At present, Zhongrun Solar Energy's application for listing has been accepted and two rounds of inquiries have been made, and other invested projects have passed the preliminary work of listing guidance and acceptance.
Recently, the government announced a series of policies such as issuing trillion yuan of special treasury bonds in the fourth quarter, which are expected to effectively stimulate the demand for cement building materials. Post-disaster reconstruction, water conservancy, flood control and other construction projects will have an important positive impact on the cement building materials industry in which the company is located, and will effectively help the industry to recover its prosperity. Enterprises that maintain advantages in operational efficiency and cost competitiveness in the industry are also expected to take the lead in benefiting.
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