This large real estate company has cut salaries on a large scale and reduced staff by 60%!

Recently, Renheng Land, as a representative of robust housing enterprises, has encountered many negative disturbances. Layoffs and pay cuts

are the first to bear the brunt. According to a number of employees and employees who have left, Yanlord Land has carried out a series of contraction actions since the second half of last year. Since

last year, companies in the northern region and Nanjing region have been merged one after another. Recently, the establishment of Shanghai Company has been reduced. Basically, by June 30, all personnel optimization will be completed. In 2021, Yanlord Land had 10 cities in the country, but now the official website shows that there are only three cities, which shows the great change.

Take the marketing department of the Shanghai company with the biggest change for example. There were more than 200 people at the time of the largest number of people before. Since last year, it has been optimized several times, and now there are still dozens of people left. After so many layoffs, more than 60% of the employees have been optimized. Many employees said that the marketing department is a money-making department, and the company has many projects under construction, so it is incomprehensible to do so suddenly. However, the company may think differently, which department has more people, take which department to start.

Shanghai Company, as Renheng Land, the first area to enter the mainland layout, has always been the company's most important warehouse area, but also the company's performance contribution to the top position all the year round. Layoffs in the Shanghai region show that the company's contraction is serious, and the knife is in the core area.

At the same time, the group is also carrying out large-scale optimization. On June 7, the group issued a document to cancel the Engineering Technology Department, the Investment Department and the Customer Relations Department, and the Marketing Center and the R & D Center were downgraded to cancel the establishment of the center. Some departments are exaggerated, basically retaining only three or four people, and the original functions are facing great challenges. At the end of

last year, the headquarters of Yanlord Land Group also carried out a large-scale pay cut, which was mainly aimed at the middle and senior levels. The manager's salary is reduced by 10%, the director's salary is reduced by 15%, and the general manager's salary is reduced by 20%. Fortunately, the grass-roots employees are not involved.

Recently, Yanlord Land's project rights protection issues have risen and fallen one after another. In our mailbox, there are also many owners to contribute, basically housing quality problems, simple matching problems and so on, some or basic process problems. Why does Renheng's reputation decline rapidly? In fact, there is a reason to think about it in reverse. After all, after several large-scale personnel streamlining, the company's cost has indeed decreased, but from the management point of view, the granularity is certainly not as detailed as before.

Specific work is to be done by someone, someone to deepen the implementation, without the operation of people, it will not work after all. Even if it is a good word of mouth, it is also someone to implement the company's business philosophy, the collapse of high-rise buildings is a moment.

Think about it is also mixed feelings, the industry's operating profits decline, even a large number of robust housing enterprises have a hard time, have to choose some short-sighted strategies to overcome temporary difficulties.