Qixian County is a "blown" glassware characteristic industrial town. As early as the early days of the Republic of China, there was a workshop in Chengnan Village, Qixian County, which used crucible furnace to blow Mobil lampshade, horse lampshade and glass. Over the past hundred years, with technological progress, green development and quality pursuit, Qixian glassware has formed an industrial cluster with complete product categories, leading technology level, complete industrial chain, obvious export advantages and huge development potential. At present, there are 50 glassware manufacturers in the county, with a production capacity of 250000 tons per year, and the products mainly include more than 8000 varieties of wine, tea and coffee sets.
In recent years, Qixian adheres to the strategy of "domestic and international double circulation", promotes the agglomeration of upstream and downstream enterprises, opens up the industrial chain, improves the supply chain, and wins more market share.
Entering the customer service department of Qixian Oubo Glassware Co., Ltd., customers are constantly consulted online and orders are constantly placed. Wu Mengjun, General Manager
of Qixian Oubo Glassware Co., Ltd.
We now mainly produce glassware such as cups, plates, bowls, wine sets, decanters and wine glasses, which are sold through some e-commerce platforms such as 1688, Tik Tok, Tmall and Taobao. Last year's sales volume was more than 20 million. The Internet is mainly based on net red products. We have our own processing plant, which can process a lot of products, such as patterns, hand-painted, net red products. We want to rely on the construction of glassware professional town, develop our own new products, suitable for the "post-90s" and "post-00s" consumer groups, make a lot of net red products, add our post-processing, and promote the glass culture of Qixian County.
Opal Glassware Co., Ltd. actively explores the sales path of e-commerce, which is a vivid epitome of Qixian County's broadening sales channels and building a multi-mode sales network of "foreign trade + domestic sales + online stores".
Taking the "Internet +" development express train, Qixian continuously optimizes the development environment of e-commerce, giving full play to the important role of e-commerce in transformation, upgrading, innovation and development, and effectively stimulating consumption. Orderly build Guanzhong Village e-Town dominated by glass industry to provide high-quality services for glass e-commerce enterprises and glass e-commerce outlets; promote the construction of Zhongtong Logistics Park (Shanxi Headquarters) to provide low-cost and convenient services for glass domestic logistics and express transportation, and promote the prosperity of Qixian glass e-commerce market; Make use of existing resources to build Qixian Glassware Trade City, encourage enterprises to form an exhibition area with a total area of more than 50000 square meters in accordance with the model of "front stores and back factories", guide enterprises and individual businesses to open e-commerce operation outlets and physical exhibition stores in the trade city, promote the integration of production and marketing, and promote the sustained prosperity of glass trade. China (Qixian) Glassware Exposition and "the Belt and Road" Small and Medium-sized Enterprises Characteristic Industrial Products Online Fair will be held continuously, and enterprises will be organized to actively participate in domestic exhibitions such as the Canton Fair to further broaden sales channels.
At the same time, Qixian promotes the high-quality integration of production cities, builds the Red Sea Glass Culture and Art Park, promotes the organic combination of glassware technology and cultural elements, inherits the glass culture, displays the charm of glass art, and creates a professional town with soul, popularity and vitality.
In accordance with the requirements of the development of characteristic professional towns, the Qixian County Party Committee and the county government set up a special work leading group to promote high starting point, plan high standards and implement high quality, and make full use of the glassware industry. Director of Service Center
of Qixian Bureau of Industry and Information Technology Peng Jianjun
has earnestly studied the spirit, implementation plan and measure documents of the conference on the development of specialized towns with provincial and municipal characteristics. On this basis, he has made a thorough investigation of the development of glassware industry in the county, conducted a large-scale investigation of the derivative industry chain, and carried out a comprehensive survey in accordance with the requirements of "tradition, characteristics, specialty and advantages". With the general idea of "government-led, enterprise-oriented and market operation", we solicited opinions from various parties and constantly revised and improved the supporting policies. After the approval of the Standing Committee of the County Committee, we issued the Action Plan for Accelerating the High-quality Development of Qixian Glassware Specialized Town, which enabled the high-quality development of the specialized town and created a better environment for the development of the glassware specialized town. It provides a rare opportunity.
Anchor the strategic positioning of "polishing the gold-lettered signboard of the characteristic industrial cooperation zone of small and medium-sized enterprises in the Belt and Road (Qixian) approved by the Ministry of Industry and Information Technology". Based on the strategic positioning of "building a provincial high-quality development model professional town, a domestic and international market glassware supply chain gathering area, a new highland for the integration of production, education and research in the glassware industry, and a pioneer in the integration of production and city in the province", we will implement six major actions to promote the high-quality development of the glassware industry in Qixian County, namely, building a public platform, improving supporting services, accelerating digital transformation, and building a number of benchmarking enterprises; Promote the industrial standard and brand, and enhance the comprehensive competitiveness; expand the leading enterprises, and enhance the level of the industrial chain and supply chain; enrich the industrial atmosphere, and promote the integration of production and city; adhere to the external introduction and internal training, strengthen the support of the talent team, and strive to achieve the initial scale of the professional glassware town in our county by 2025, with more than 80 production enterprises, including 35 regulated production enterprises; There are more than 300 enterprises in the supporting industry chain; the number of sales entities has exceeded 1,000, including 30 online sales enterprises; the international and domestic high-end market share has increased by 10%; the output value of the whole industry has exceeded 5 billion yuan, and the tax revenue has reached 200 million yuan; The regional public brands of "Qixian County Glassware" and "Capital of Chinese Glassware" have been widely recognized, with more than 300 registered trademarks and more than 500 patents applied by enterprises; more than 200 masters, technical experts and craftsmen of glassware art have been trained.
The mountain is high and the road is long, but the scenery is boundless. Cultivating the development of characteristic professional towns is the mission entrusted by the times, and also the opportunity of the times to build a beautiful Qixian County. Qixian County will put the decision-making and deployment made by cultivating the development of glassware characteristic professional towns into action step by step, see the results, turn the grand goal into a better reality, and hand in new excellent answers on the new road to catch up with the examination, highlighting greater achievements.
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