On February 13-15, the New Tianshan Cement 2023 Cement Business Marketing (Training) Conference was successfully held in Pudong, Shanghai. Xiao Jiaxiang, member of the Standing Committee of the Party Committee and Executive Director of China National Building Material Corporation, Secretary of the Party Committee and President of New Tianshan Cement, attended the meeting and made a speech. Zhao Xinjun, Deputy Secretary of the Party Committee and Executive Vice President of New Tianshan Cement, attended the meeting and deployed relevant work. Wang Chen, member of the Party Committee and Secretary of the Discipline Inspection Commission of New Tianshan Cement, attended the meeting and carried out warning education on honesty and self-discipline. The meeting was chaired by Zhu Lisheng, Marketing Director and General Manager of Marketing Department of New Tianshan Cement.
At the meeting, Zhu Lisheng made a report on the marketing work of cement business in 2023 on behalf of the marketing system. The report reviews the main marketing work in 2022, summarizes the existing problems and shortcomings, and makes specific arrangements for the work of the marketing system in 2023. The regional companies reported their work plans for this year and the first quarter, and put forward suggestions and suggestions for improvement from the aspects of cross-regional cross-market management, strategic cooperation landing and integrated marketing mechanism construction.
Wang Chen carried out a warning education on honesty and self-discipline for marketing personnel, and reported the handling of letters and visits involving violations of rules and regulations in the field of marketing in 2022. Through the analysis of typical cases, it strengthens the identity recognition of marketing personnel as employees of state-owned enterprises, and puts forward specific requirements such as not crossing the red line, keeping the key, being self-disciplined and honest marketing personnel, taking the initiative, compacting responsibilities, and building a clean and upright marketing team.
Zhao Xinjun made a speech entitled "Practicing Internal Skills, Precision Marketing and Promoting the Soft Power of New Tianshan Cement Marketing in an All-round Way". For the marketing work in 2023, he put forward the overall requirements of firm confidence, scientific research and judgment, clear objectives, precise measures, hard work and precise marketing, focusing on five aspects: First, we should take the initiative to actively promote the structural reform of the supply side and the ecological construction of the industry. Second, we should firmly adhere to the management concept of "price, cost and profit", reshape price awareness, and push back the price target in combination with cost changes to ensure the completion of the annual business objectives. Thirdly, we should strengthen cross-regional cross-market management, form market synergy according to the principle of "one market, one management subject", and ensure the maximization of the company's overall interests. Fourthly, we should strengthen market construction, deepen strategic cooperation among large construction enterprises, accelerate e-commerce business, and match market share with effective capacity share. Fifthly, we should accelerate the optimization of marketing organization and mechanism construction, promote and deepen the standardized management of sales, strengthen the management of credit sales and accounts receivable, actively promote the construction of marketing informatization, and continuously improve the efficiency of marketing work.
Xiao Jiaxiang made a speech entitled "Facing Difficulties, Firmly Leading Precise Policies and Implementing Policies to Ensure the Completion of Annual Marketing Targets and Tasks", affirming the work and achievements of the marketing system in 2022, and pointing out the shortcomings. Xiao Jiaxiang pointed out that in 2023, the overall situation of China's economy will improve, and opportunities and challenges coexist in the building materials industry. We should not only see the complexity of the situation and the arduousness of the task, but also be prepared to fight hard and protracted battles. More importantly, we should be firm in our goals, confidence and determination, and make every effort to restore price stability and benefit from the market. Marketing work should adhere to the business philosophy of "price, cost and profit", implement precise policies, stabilize price, stabilize share and maintain growth, and do a good job in eight aspects: First, actively advocate the value concept of "industry interests are higher than enterprise interests, enterprise interests are in the interests of the industry" and the business philosophy of "price, cost and profit", and continue to promote the structural reform of the supply side of the industry. Secondly, we should strengthen the leadership of large enterprises, strengthen the overall planning of clinker resources and cross-regional docking, earnestly grasp the precise peak staggering, rigid peak staggering and fine peak staggering, implement the peak staggering in different regions and periods, and unswervingly promote the ecological construction of the industry. Third, we should carry forward the spirit of "three not four thousand", make full use of and give full play to the role of industry associations, strengthen industry policy research and regional market planning, accurately control and dispatch regional and cross-regional markets, and make every effort to maintain the core market share and order stability. Fourth, we should promote the optimization of marketing organization and mechanism, promote and deepen the standardized management of marketing, and constantly improve the quality of marketing work. Fifth, we should improve the marketing assessment and evaluation mechanism, strengthen the salary and expense assessment and incentives, performance benchmarking, carry out special labor competitions, and stimulate the enthusiasm of marketing personnel. Sixth, we should accurately study and judge the market and implement policies to ensure the completion of marketing objectives and tasks in all periods and regions. Seventh, we should strengthen team building, promote the optimization of marketing personnel, strengthen the accountability management of marketing personnel for violations, and build a marketing iron army with firm will, excellent quality, strict discipline, excellent business, sincere unity and strong execution. Eighth, we should promote the construction of marketing informatization, realize the interconnection of regional data, and provide effective support for marketing decision-making.
The meeting reported the results of the customer satisfaction survey in 2022, and carried out a number of training and seminars on the "No.1 Project" marketing process management, anti-monopoly knowledge, sales standardization management, and e-commerce platform promotion. The special guest analysts also analyzed and judged the development and changes of the cement market and the industry situation in 2023. More than 150 people attended the meeting, including the heads of the Legal Compliance Department and the Enterprise Management Department of
New Tianshan Cement, the presidents of regional companies, the leaders in charge of marketing, the heads and deputy heads of the Marketing Department, the heads of regional marketing centers and some marketing backbones.
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