"At present, the product homogeneity of cement building materials industry is serious, and the market competition is fierce.". The company actively plans the layout, finds out the market demand, takes customized ecological cement and special oil well cement as the breakthrough point, deepens cooperation with large enterprises in many fields, builds green low-carbon demonstration projects, and participates in the establishment of green product standards, certification system, etc., so as to enhance the market influence and voice of enterprises. The head of Shanxi Yangquan Jidong Cement Company under Jinyu Group said.
Under the background of excess cement production capacity, leading enterprises strive to compete for special and high-end cement market segments. Jinyu Group's cement plant actively develops high-end customized cement and aggregate products, and lays out the regional market.
"The high premium of special cement brings considerable profits to the relevant cement plants." The relevant person in charge of Jinyu Mizhi Jidong Cement Company introduced that the company's special oil well cement market was mature, and successfully entered the first-class suppliers of PetroChina and Sinopec, and won the key projects of PetroChina and Sinopec. The market price of special oil well cement is more than 100 yuan/ton higher than that of ordinary Portland cement.
In recent years, Mizhi Company has adjusted its product structure, carried out differentiated competition in key areas, transformed from traditional ordinary Portland cement to diversified cement series, and actively laid out the oil well cement production base in Jinyu Jidong Cement System.
With the core technology, R & D investment and patents in special cement, as well as the advantages in solid waste disposal, energy saving and consumption reduction, and green factories, Mizhi Company has been approved as a high-tech enterprise in Shaanxi Province and a "specialized, special and new" small and medium-sized enterprise in Yulin City, which has played a leading role in the demonstration of building materials industry, and the sales of special oil well cement. It has broadened new channels for Mizhi's high-quality transformation, development and profitability. In terms of
market demand innovation, Jinyu Jidong Shanxi Region and Shanxi Road and Bridge Renewable Resources Company have joined forces, relying on Shanxi Road and Bridge Cement Collection, Jinyu Jidong Brand, Technology and Layout, to jointly develop ecological cement, carry out green supply chain pilot projects, open up green coordination and cooperation between upstream and downstream enterprises in the supply chain, and creatively carry out supply chain matching. Explore the operation mode of "resource integration + technology platform + terminal market". In September 2022, the first batch of 200,000 tons of strategic direct supply contracts were successfully signed, and the ecological cement of Zuoquan Jinyu Cement Company entered the substantive supply stage, successively directly supplying projects such as Xiyu Expressway and Lihuo Expressway.
In the future, Jinyu Jidong and Shanxi Road and Bridge will cooperate in the research and development of high temperature, corrosion resistance and high strength ecological concrete, and continue to tackle the application technology of solid waste in the field of road engineering.
Jinyu Group said that in the future, it will adjust measures to local conditions, focus on innovative demand, promote supply-side structural reform, accelerate the application and promotion of customized and special cement, and meet the diversified needs of the market.
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