a piece of glass have?
In today's household appliances design, glass, a "small transparent", is quietly attacking the city. Special glass has become one of the popular materials for functional finishes of kitchen appliances, and its appearance and performance have been greatly developed in recent years. The unique artistic expression of glass can better show its personality and provide designers with unique ideas and directions in the field of household appliances.
But for consumers, whether it can be compatible with appearance, function and safety at the same time? For home appliance manufacturers, whether it has enough economic benefits? Both are important factors to determine whether glass can become a long-term trend of home appliances. Glass
disguised as wood is comparable to
the marble-looking glass-ceramic tabletop, which can be heated directly on the table for cooking. Can
glass make up for the shortcomings of traditional materials while presenting a rich appearance? Improve the user experience? After learning about SCHOTT's cutting-edge kitchen glass technology, I think the answer is yes.
SCHOTT is a special glass manufacturer with a history of more than 130 years, which was born in Jena, Germany. At present, SCHOTT has three product lines of special glass for household appliances: flat glass focusing on the decoration and series design of household appliances, SCHOTT Celan ® glass ceramics, which is well-known in the field of cooker panels, and NEXTREMA ® glass ceramics for high temperature applications.
"Our glass is widely used in the decoration of household appliances. Besides refrigerators, air conditioners and washing machines, range hoods, cookers, steam ovens, microwave ovens and dishwashers are also common in the kitchen," said Yang Xiaodan, Asia-Pacific Sales Director of Schott Flat Glass Division.
Excellent appearance and strong physical and chemical properties make special glass destined to become a "new force" of materials that can not be ignored in modern kitchens. Take the most troublesome cleaning problem in the kitchen for example, special glass can avoid wear, discoloration, mildew, rust or deformation caused by long-term cleaning or contact with water and other chemicals, which makes up for the shortcomings of traditional materials in terms of stability. This is a very popular selling point in Chinese kitchens with heavy lampblack. The stability of
special glass at high temperature and the constantly updated coating technology are also incomparable to traditional materials, which provide a diversified technical basis for key functional requirements, such as hydrophobic and oleophobic, scratch resistance, silence and other properties. For example, through special surface treatment of glass, Schott CleanPlus coating achieves hydrophobic and oleophobic, which can reduce the cleaning workload by up to 96%. In the mold experiment, the ordinary glass produced 30% mildew, while the glass treated by CleanPlus did not mildew at all.
For electric cooker applications, Celane ® glass-ceramics can withstand temperatures of 750 ° C and 1.8 kg of impact. Because of the zero expansion of glass-ceramics, this material is especially suitable for application scenarios with huge temperature difference, which can achieve efficient longitudinal heat conduction and maintain safety and stability.
Technological innovation drives cost-effectiveness and makes materials serve brands
. For Schott, how to successfully introduce and promote the mainstream household appliances solutions in the European and American markets into China has always been a topic that needs to be studied. Yang Xiaodan said that the current business focus of Schott Flat Glass in the Chinese market is to focus on high-end products while optimizing the overall cost. China is one of the core development markets of SCHOTT Group, so there will be more resources. Yang Xiaodan expects to gradually expand the consumer groups of SCHOTT flat glass in the future, as well as more brand cooperation and linkage with home appliance manufacturers. Another new glass material recently launched
by Schott is also aimed at reducing costs, but the way to reduce costs is not by cutting materials or standards, but by technological innovation to reduce the tedious processing links that can be eliminated.
Schott's technical upgrade not only provides a "cost reduction" solution for the brand, but also helps the brand "gain". Through diversified design and integration of lighting elements, Schott uses materials to help household appliances brands increase their recognition, provide new kitchen and electrical design ideas, and create the next "explosion".
Nowadays, many kitchen and electrical products with Schott glass have been recognized by consumers and the industry. At the 2023 Eplan Awards, Schott and his partners all came back with a full load. Sailan Luminoir ™ has won the 2023 Eplan Core Award, and the German Miji D6 electric ceramic furnace equipped with Schott Sailan ® glass-ceramic has also won the Eplan Golden Word of Mouth Award for its popularity in the Chinese market. Miki Star 5 Plus V12 Embedded Electric Cooker also won the Excellent Product Award again. Its Schottseland ® CLEARTRANS ® (transparent color screen glass) art panel realizes double-sided printing on the top and bottom, presenting a high-end visual experience of "naked-eye 3D" in the kitchen. Bosch accent line Yaohei series, which also uses Schottseland ® glass-ceramic as the panel of the cooker, won the Best Design Award for its interactive lighting display, smart cooking area sensing and precise temperature control.
With the continuous updating of the upstream supply chain and the progress of the underlying software and hardware technology, emerging categories have gradually become the main driving force for the development of the kitchen and electrical market. Schott, a century-old store, is also constantly providing innovative inspiration for the industry chain, gaining a firm foothold in the Chinese market through new technologies to solve users'pain points and help household appliances brands reduce costs and gain gains. "China is by far SCHOTT's largest consumer market," said Chen Wei, general manager
of SCHOTT China. But the charm of China lies not only in the size of the market, but also in the fact that China has become one of the sources of our innovation.
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