On August 28, the launching conference of Zhonglian Cement Brand Reshaping Project was held in Jinan. Man Gaopeng, Vice President of New Tianshan Cement, Party Secretary and Chairman of China United Cement, attended and addressed the meeting, which was chaired by Sheng Chunde, Vice President of China United Cement.
At the meeting, Professor Cai Danhong of Hangzhou Dan Yan Brand Marketing Management Consulting Co., Ltd. gave a lecture entitled "Brand Remodeling Cognition First", which expounded the new brand concept and brand remodeling project plan in many ways and at all levels, opened up new ideas and broadened new horizons.
Man Gaopeng stressed that the launch conference is a deployment arrangement meeting around how to promote the brand remodeling project and reshape the brand value of enterprises, as well as a mobilization meeting. He introduced in detail the background, significance, core content, expected objectives, promotion path and basic positioning of the brand remodeling project, requiring the participation of all members of the company to create a strong atmosphere of "everyone shapes the brand, everyone maintains the brand, everyone disseminates the brand" and "everyone is the brand image ambassador". In the summary of the meeting,
Sheng Chunde asked all enterprises and departments to study and understand the spirit of the meeting conscientiously, and put forward specific requirements on how to implement the brand remodeling project.
The meeting was held in the form of on-site + video conference. Members of the leading group of Zoomlion Cement and members of the leading group of the company's brand building and brand remodeling project were in the main venue. Members of the leading group of each member enterprise and general managers, deputy general managers and sales managers of each regional marketing center, totaling more than 270 people, attended the meeting in the sub-venue.
In order to actively respond to the national environmental protection policy and implement the concept of green and low-carbon development, China Cement Network will hold the "2023 Cement'Double Carbon 'Conference and the 10th China Cement Energy Conservation and Environmental Protection Technology Exchange Conference" in Zhengzhou, Henan Province, from September 12 to 13, 2023. The cement industry is moving towards a low-carbon, more energy-saving and greener high-quality development.
At the same time, the medal ceremony of "2023 Advanced Enterprises of Double Carbon in Cement Industry" and the "Double Carbon" Equipment Exhibition will be held. After the meeting, we will also organize a visit to Jiyuan Zhonglian Cement Co., Ltd. "The world's first production line of carbon sequestration auxiliary cementitious materials and low-carbon cement from flue gas CO2 of steel slag capture cement kiln".
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