Jucai Helps Development, Innovation and Lead the Future

2023, affected by the macroeconomic downturn and insufficient market demand, the cement industry continued its downturn since 2022. Under the severe market situation, the New Tianshan Marketing Department held the 2023 semi-annual marketing conference in Shanghai on July 31. The conference publicized the marketing management system, carried out five special seminars on "stable price recovery", "e-commerce platform promotion" and "breakthroughs in key projects", and shared excellent marketing experience. The marketing leaders of regional companies signed a "military warrant" for sales tasks. Zhao Xinjun, Deputy Secretary of the Party Committee and President, and Xiao Jiaxiang, Secretary of the Party Committee and Vice Chairman of the Board of Directors, respectively made speeches on "Unifying Ideas, Firmly Implementing and Making Every Effort to Fight the Tough Battle of Stabilizing Quantity and Resuming Price" and "Resolutely Winning the Tough Battle", which greatly inspired the morale of all marketing personnel and aroused their immediate action and fighting spirit. As a new sales channel and operation mode in the traditional marketing link of the cement industry,

"Jucaitong" e-commerce platform is planned to be piloted in 11 cement regional companies nationwide in 2023 with the strong support and promotion of the New Tianshan Marketing Department. As of July this year, it has been launched in the four regions of North China, Yunnan, Jiahua and Zhonglian, and has achieved good results and good regional market influence. He Xiaolong, Chief Information Officer and Executive Deputy Director of Digital Management Center of

China National Building Material Group Co., Ltd., and Liu Peng, Deputy General Manager of New Tianshan Digital Department, participated in the panel discussion as special observers. The seminar launched a heated discussion on the problems and suggestions arising from the market side, functional technology, organizational and mode changes, and management side in the operation of the "Jucaitong" platform, and finally formed 10 ideas and 6 suggestions, which extended to the three aspects of "I'm Looking for a Car", "Jiahuateshui" and "Supply Chain Finance". Director He Xiaolong pointed out that informatization and digitalization are the necessary topics and survival topics for the future development of enterprises. At the present stage, "Jucaitong" e-commerce platform mainly focuses on sales business, and in the later stage, it should focus on providing more value for customers to do more expansion. Zhu Lisheng, the general manager of the marketing department of New Tianshan, affirmed the results of this report, and pointed out that the e-commerce channel is the need of the company's innovative services, the need to expand the brand base market, the need to adapt to the times, and the need to create a first-class enterprise in New Tianshan. Zhao Xinjun, Deputy Secretary and President of the Party Committee, put forward the work instructions to speed up the promotion of e-commerce business and improve the sales volume and efficiency of the basic market. In

this regard, according to the requirements of the leadership of New Tianshan Mountain, Jucai Company will deeply analyze its own problems, further base itself on the e-commerce standard, optimize and innovate the platform functions, constantly improve the platform business ecology, and constantly improve the platform business in the new market situation and business situation. To contribute to the high-quality development, quality and efficiency improvement, optimization and upgrading of New Tianshan Cement !