On July 31, the 2023 Semi-annual Cement Business Marketing Conference of New Tianshan Cement was successfully held in Pudong, Shanghai. Xiao Jiaxiang, member of the Standing Committee of the Party Committee and executive director of China National Building Material Corporation, secretary of the Party Committee and vice chairman of New Tianshan Cement, and Zhao Xinjun, deputy secretary of the Party Committee and president of New Tianshan Cement, attended the meeting and made speeches. He Xiaolong, chief information officer of China National Building Material Group and executive deputy director of the Digital Management Center, attended the meeting and participated in the discussion.
At the meeting, Zhu Lisheng, Marketing Director and General Manager of Marketing Department of New Tianshan Cement, made a semi-annual marketing report on behalf of the cement business marketing system in 2023. The report reviews the main marketing work in the first half of 2023, summarizes the existing problems and shortcomings, and makes specific arrangements for the work of the marketing system in the second half of 2023.
Zhao Xinjun made a speech entitled "Unify our thinking, firmly grasp the implementation, and go all out to fight the battle of stabilizing the price". For the marketing work in the second half of 2023, he put forward the overall requirements of unifying ideas, paying close attention to implementation, keeping a close eye on the target, taking the initiative, and going all out to fight the battle of stabilizing the price, focusing on three aspects: First, we should take the initiative, pay close attention to implementation, and strengthen demand analysis and market research and judgment. Accurate calculation, strict implementation, strengthening industry interaction, promoting dynamic balance, leading the deepening of supply-side reform, and making every effort to promote the ecological construction of the industry. Secondly, we should strengthen market construction, deepen strategic cooperation among large construction enterprises, accelerate the promotion of e-commerce business, intensify the expansion of special cement, strengthen professional cooperation between cement and commercial aggregate, and stabilize market share. Third, with the help of Project No.1, we should accelerate the standardization management of marketing, continue to promote the optimization and mechanism construction of marketing organizations, strengthen the system construction and implementation inspection, standardize the management of credit sales and receivables, actively promote the construction of marketing informatization, accelerate the "I'm looking for a car" business, and strengthen the construction of brand and customer service system. We will comprehensively promote the optimization of marketing personnel, competition for posts, job rotation and exchange mechanism, and continuously improve the efficiency of marketing work.
Xiao Jiaxiang made a speech entitled "Resolutely win the battle". He pointed out that the cement industry is facing a complex and severe market environment, and the task is arduous. New Tianshan Cement calls for heroes, every employee who devotes himself to the development and construction of the company may become a hero, and the high-quality development of the company will surely create a number of heroes of the times. Xiao Jiaxiang called for immediate action, work in the present, and resolutely win the battle. For the second half of the year and the current work, he put forward three requirements: first, speed up the implementation of the off-peak production plan in August, September and the second half of the year; second, strictly implement the target decomposition and refine the assessment and incentive mechanism; third, give full play to the advantages of the new Tianshan cement industry chain and enhance the market competitiveness.
The conference organized a special discussion on the "five fronts" of stable price recovery, e-commerce promotion, breakthroughs in key projects, standardized management and efficiency improvement, and the promotion of my car-hunting business. It adhered to the problem-oriented approach, dug deep into the reasons subjectively, analyzed in depth, and put forward specific solutions.
At the meeting, the marketing management system was also publicized and excellent marketing experience was shared, and the marketing leaders of regional companies signed a "military warrant" for sales tasks. More than 150 people attended the meeting, including the person in charge of the supply chain management department and the digital department of
New Tianshan Cement, all the staff of the marketing department, the marketing leaders of Ningxia Building Materials, Qilianshan Cement and regional companies, the director and deputy director of the marketing department, the person in charge of the regional marketing center and some marketing backbones.
浙公网安备33010802003254号