From June 11 to 13, the SNEC Photovoltaic Exhibition, known as the "Photovoltaic Spring Festival Gala", arrived as scheduled.
In the past two years, the photovoltaic market continued to grind the bottom, and the photovoltaic people suffered unspeakably. The depressed market environment makes the whole industry fall into a low pressure atmosphere.
However, from the SNEC exhibition site, although not compared with the past two years, the level of liveliness is still not low. In particular, the exhibition booths of leading enterprises are still popular, and the chilly market situation does not seem to affect the mood of photovoltaic people to "meet friends" and "meet rivals".
Digital New Energy DataBM. Com visited the exhibition for two days on the spot, and clearly felt that this year's exhibition was very different from the past.
The most obvious thing is that this year, enterprises, especially leading enterprises, have obviously kept a low profile . Compared with the overwhelming advertisements of photovoltaic enterprises that can be seen as soon as they step into Shanghai during the SNEC exhibition in the past, the strength of marketing publicity this year is obviously much weaker.
In addition, at the exhibition booths in the venue, in order to attract traffic, various eye-catching and flashy means of creating momentum emerged one after another, and various cutting-edge technology products in the industry "showed their muscles" to show more brand power and technical strength of enterprises.
But this year's exhibition booths, whether they are exhibits, on-site promotions or sales introductions, are more targeted and more pragmatic .
In addition, in terms of products, various photovoltaic enterprises have also brought many new bright spots.
Continue to "roll" up! The influx of 800W + power components
in accordance with past practice, in the SNEC exhibition, each photovoltaic enterprise will come up with their own "heavy" products, demonstrating their own strength. Among the component products displayed by the major manufacturers participating in the exhibition
this year, N-type components have blossomed everywhere, with TOPCon, BC and HJT competing on the same stage.
At the same time, manufacturers are still desperately trying to "roll up" power, and many manufacturers have poured into the 800 W + track in just one year.
For example: Trina Solar 841W +, Huasheng Xinneng 800W +, Chint Xinneng 800w +..
However, most of these products are still in the "concept product" and laboratory stage. At a time when 700 W + has not yet entered the mainstream, it is still unknown when more efficient products will really produce energy into the market, and the significance of "muscle show" is greater.
At present, with the serious homogenization of TOPCon technology, the efficiency of crystalline silicon cells is close to the ceiling, and the search for new technology direction has become the new focus of the photovoltaic industry .
Just last month, two leading photovoltaic companies, JinkoSolar and Trina Solar, announced their future bets on crystalline silicon-perovskite stack technology.
Industry data show that the theoretical limit efficiency of crystalline silicon-perovskite tandem cells can reach 43%.
At this exhibition, the Digital New Energy DataBM. Com found that many enterprises have displayed their crystalline silicon-perovskite laminated component products. Compared
with the "fancy" products in the past, this year's major exhibitors have highlighted the scenario-based application capabilities of household terminals, and "photovoltaic + scenario" has become a highlight of the exhibition.
Major manufacturers have moved photovoltaic modules to balconies, kitchens, parks, transportation and other scenes, so that photovoltaic can really spread to every corner of people's lives.
For example, the balcony photovoltaic of Daheng Energy, the vertical photovoltaic of Huasheng Xinneng, various scenarios of Skyworth Energy and so on. In addition, some manufacturers have built "zero-carbon huts" at the exhibition site, with photovoltaics installed from the roof to the wall and even the floor. Compared
with the past, this year's differentiated innovative products are still developing steadily, which does not bring more surprises.
This also reflects that photovoltaic enterprises are more sober and pragmatic in the current continuous loss. Differentiated competition, personalized and customized innovative products with high added value may help enterprises get out of the current "pure price war" quagmire and find a new way out for development. After visiting
the exhibition, we can clearly feel that in the cold winter of the industry, whether confused or confused, or still optimistic, open-minded and confident, the wheel of China's photovoltaic development is still rolling forward.
As photovoltaic veteran Zhu Gongshan said, "the pain of the industry" is also accompanied by "the good fortune of the industry". The photovoltaic industry is bound to be transformed and reborn under the baptism of a cycle, and the annual photovoltaic exhibition may be a good time. The summary of the past photovoltaic industry, the inventory of the achievements and shortcomings, and the anchor point for the future development of the industry.
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